Mobile apps are transforming small businesses

The spread of the mobile revolution has been nothing short of explosive. Over 6 billion active subscribers in

relatively no time speaks for this phenomenon. Even the great Internet revolution of the 90’s plodded over

decades to get to almost proliferation, but with mobile, the transcendence to top technology spot has been

phenomenal.

Through mobile apps, entrepreneurs are venturing into new monetization strategies made possible by handheld

computing. Mobile apps bring massive back/front end efficiency boost for businesses across both ends of the

spectrum.

Beyond doubt, for SMBs, apps have been the biggest sell-through points. Mobile consumers no more trail

desktop PCs the way they used to, say a few years ago. Scouring for an exotic fine-dining place downtown,

flight schedules over the week, localized weather forecasts, NFL updates, money or trading undertakings —

apps have delivered consumer solutions on tap. Add to it the endless possibilities that emerge from in-apps

purchasing and it’s easy to fathom why the most forward-looking small business today has an apps presence.

Another factor SMBs should make note of is the single-point versatility that a thoughtfully engineered app can

bring to the consumer experience. Through integrated APIs that leverage core business offerings like products

with underlying layers of services or data, it is possible to get solid traction with users.

Real-time advantage is another big factor. If your business has dynamic operations, like say car rentals or a

travel agency, you need to be open to last minute rescheduling of operations and accounting for last-minute

seekers. A business travel app may bridge this by allowing users to book in real-time. Last-minute planners can

book from home or on the go, anytime, anywhere.

Let’s say your small business gets bitten by the mobile bug and you dont have the tech skills to figure out

SDKs, APIs, and HTML-5. Is it still possible to successfully push out your vision of a mobile app ? Absolutely!

Instead of bemoaning their tech amateur status, business owners should realize that most successful apps

owners weren’t technical bigwigs themselves. At most they possessed a nascent app idea but they did have

exceptional market acumen and the ability to locate third-party development talent. The Chad Mureta story

provides a classic example of this.

If your idea could be realized into a full-blown app then this could make a fundamental difference to your

business and keep you on top of the game. When we at SDI develop mobile apps, we will walk with you

through the whole experience all the way to the final product. Our programmers at SDI have turned out

beautiful apps conceived from fledgling concepts to help our clients expand their small business.

Visit www.softwaredevelopersindia.com for a more substantive look at our diverse portfolio of iOS, Android apps