mobile apps: a smart view
DESCRIPTION
A primer on the mobile apps ecosystem, presented at the Philippine Internet Congress, March 10, 2012TRANSCRIPT
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mobile apps: a smart view presented by jim ayson
smart communica3ons inc. 03.10.2012 / 11:30 / philippine internet congress
version 1.1
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About the speaker
Ques3ons? Twi?er: @jimayson Facebook: facebook.com/jimayson Google+: +JimAyson
Download the slides: Slideshare.net/jimayson
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Our 20 minute presentaMon
And a 10 minute Q&A
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Some Disclaimers
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The images in this presentaMon are all taken from web sources. Copyrights belong to the owners of the images.
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This is a simplified personal view of the mobile internet, intended to give you a flavor of my ideas rather than the details. If you want the detailed stats, surf the internet!
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Summary: Today’s Internet is mobile and increasingly experienced through mobile apps.
No disMncMon between “Internet” and “mobile internet” – it’s all just one space.
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Agenda
• The Post-‐PC world and the move to smartphones
• What is an “App” • The app economy • The app ecosystem • The mobile operator’s view • The app ecosystem in the Philippines
• Q&A (10 mins)
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The Post-‐PC World
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The PC World of the 80s and 90s
PC’s, MS Windows, Office, desktop browsers
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The Post-‐PC World is mobile
Smartphones / Tablets / Apps
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Mobile devices surpassed PCs in 2010 Source: Mary Meeker, Kleiner Perkins
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Defined by Apple
• iPhone in 2007 (modern smartphone) • iPad in 2010 (the modern tablet computer)
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Apple defined the eco-‐system
hardware apps app store
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Apps Developers They are crucial to the eco-‐system!
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Other smartphone plahorms
android windows phone 7 blackberry nokia belle
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Apps moved consumer preference towards apps instead of browsing
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What is a mobile App today?
• Can be a naMve app (iOS, Android, Java)
• Can be a web app (HTML5)
• Can be a web widget running through a widget runMme (wrt)
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The App Economy
Apps are the new face of the internet (complemenMng, and someMmes replacing the web)
Slide 21 Foursquare Instagram
Slide 22 Twi?er app: Tweetcaster Facebook mobile
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More than 25 Billion apps downloaded from the Apple app store
Inventory of almost 600,000 apps on Apple
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More than 13 Billion apps downloads from Android Market
450,000 apps, 1 Billion downloads a month
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Apple App sales
• Revenues of $5.71B since 2008.
• Paid over $4B to developers.
• Apple keeps 30% revenue share, Developers keep 70%
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How the Apps make money
• Business Models: – Paid downloads – Free but adverMser supported
– Free but contains in-‐app payments and subscripMons
– Revenue share with app store owner
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Temple Run Store
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The Mobile Operator’s View
• Apps are important because they drive mobile internet usage.
• More Usage = Revenue
• Mobile operators (like SMART) are trying to become part of the app ecosystem
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AT&T App store
AT&T Apps Center
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Mobile Operators as part of the app ecosystem
Operator billing (payment for apps and items through load)
APIs for developers Revenue Share with developers
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Mobile operator app ecosystem
Developer Community Programs Operator run app store Promotes local apps, Allows in-‐app charging
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SMART in the app ecosystem • APIs and tools for apps developers
• Developer program (SMART DevNet)
• Operator billing (apps payments through load)
• CooperaMon with internaMonal telcos through WAC and GSMA
• AssisMng technopreneurs through the IdeaSpace FoundaMon
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SMART DevNet Videos
TopApp, iCare, Shoephoric
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IdeaSpace
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Suggested Reading
• Steve Jobs by Walter Isaacson
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Suggested Reading • The Mobile Developer’s Guide to the Galaxy free PDF download from wipconnector.com
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Suggested Browsing
• Go to Slideshare.net and look up the presentaMons of Mary Meeker on mobile internet trends.
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End / Q&A
slideshare.net/jimayson