cloudbanter provides monetized and personalized mobile ... · mobile messaging and apps for the...
TRANSCRIPT
1
“Challenge, Transform and Disrupt to Create Alternative Revenue Streams”
Cloudbanter provides Monetized and Personalized Mobile Messaging and Apps
for the benefit of Mobile Users, Mobile Operators, App Providers and Advertisers
includes Smart Digital Media, Social Media and Big Data Analytics
Copyright © 2017 Cloudbanter All rights Reserved Strictly Private & Confidential
2
Who we are… Cloudbanter provides monetization and personalization of Mobile Messaging: o for lifestyle and financial benefits of Mobile Users for Messaging (SMS, Instant Messaging (IM) and Voice) o for financial, loyalty and engagement benefits of Mobile Operators and Advertisers
Cloudbanter provides monetization and personalization of Mobile Apps (SDK): o for lifestyle and customer benefits of Mobile Users for Apps o for financial, loyalty and engagement benefits of Mobile Operators, App Providers and Advertisers
Copyright © 2017 Cloudbanter All rights Reserved Strictly Private & Confidential
3
What we do… Inserts real-time, personalized, unobtrusive, programmatic and lifestyle advertising and content into mobile messaging conversations using a fixed banner (coupon, text, graphics, video, web site, animation, games, signup, event, deals, content, etc)
Dynamic and blended advertising and content based upon profile, preferences, location, contextual, parameters with opt-in and with a user incentive
PLUS
Integrates messaging with social media (Facebook and Twitter) Monetize any Mobile Apps using same functionality (SDK)
DEFAULT MESSAGING WITH 50% MOBILE USAGE VIEWING TIME
Copyright © 2017 Cloudbanter All rights Reserved Strictly Private & Confidential
Copyright © 2017 Cloudbanter All rights Reserved Strictly Private & Confidential
SMS InstantMessaging Voice
CloudbanterMone8za8on
Personaliza8on AdManager/Blender Revenue/Program
Mobile Operator Network
Internet
Web console
Web console
Advertisers Operators
OtherApps(SDK)
Cloudbanter Messaging System…
Ar8ficialIntelligence mCommerce&IoTAnaly8cs
RCS
AdNetworks
Cloudbanter Messaging Architecture…
Copyright © 2017 Cloudbanter All rights Reserved Strictly Private & Confidential
INTERNET
Web console
Web console
Advertisers Operators
Personaliza8onManager
AdManager
Revenue/ProgramManager
Cloudbanter
AdExchanges/AdNetworks
INTERNET
M O B I L E
N E T W O R K
AdInterface
SocialMedia
Interface
AdBlender
SMSC
Mobile Operator
I N T E R N E T
Cloudbanter
How we do it… o Using Cloudbanter sophisticated proprietary patented (IP) architecture, technology and
processes o Using the existing network infrastructure with data/internet and/or SMS connections o Across smartphones and featurephones for new and existing users covering pre and
post-paid plus SIM only o Combining SMS, OTT instant messaging and voice open interoperability functionality
and monetization capability including SDK for other apps (customer care) o Dynamic and blended advertising and content based upon profile, preferences, location,
contextual, etc parameters with opt-in
Copyright © 2017 Cloudbanter All rights Reserved Strictly Private & Confidential
7
Reaching today’s consumers…
Copyright © 2017 Cloudbanter All rights Reserved Strictly Private & Confidential
Today’s shoppers are connected and look to multi-variate sources for product and behaviour validation.
The mobile phone has become the “ultimate wearable”, we now know who the consumer is, what they want and where there are with a high degree of accuracy.
Advertisers require engagement, content personalisation and activation for consumers to associate with a brand – advertising via the mobile phone is the fastest growing sector.
Shop on
Website
Search on
Phone
Read reviews on Amazon
See on Pinterest
Browse on iPad
app
Read blog
Interactive billboards
Return item to store
Look in store
View print ad
View YouTube
video
…requires mobile advertising
8
…plus Advertiser Console for Agencies & Brands
Where adverts & content come from (Ad Networks)…
Copyright © 2017 Cloudbanter All rights Reserved Strictly Private & Confidential
9
Where adverts & content come from (Ad Blender)…
Copyright © 2017 Cloudbanter All rights Reserved Strictly Private & Confidential
The Cloudbanter Monetization System integrates with all the leading advertising & content networks – this ensures consistent targeted advertising inventory from global and local brands without any required engagement from the Mobile Operator.
Third-partyAdver/singPla5orms(Currentlyconnected)
AdExchange/SupplySidepla5orm AdNetworks
Cloudbanter Ad Blender
10
Where adverts & content come from (Ad Console)…
Copyright © 2017 Cloudbanter All rights Reserved Strictly Private & Confidential
The Cloudbanter Monetization System also integrates with the Cloudbanter advertiser console – allowing global or local brands to directly create highly targeted advertising campaigns for their audiences plus the Mobile Operator promotions as well.
The Cloudbanter Ad Blender manages all the campaigns and adverts from all sources according to a mix algorithm and by maximising the CPM and CPC rates.
11
What is the global market size… o Target User: aspirational/cost sensitive users in the low to upper market (80% addressable market)
o Total 7 billion Mobile Subscribers (33% Smartphones and 66% Feature/Basic phones)
o $100 billion SMS, $300 billion Data, $600 billion Voice revenues per year (existing for Operators)
o 10.25 trillion SMS & MMS messages per year, 10 trillion Instant Messages per year and 9.75 trillion Voice calls
o $160 billion mobile advertising per year ($250 billion digital and $1.7 trillion total)
o 1,000 Mobile Network Operators (MNO) and 1,000 Mobile Virtual Network Operators (MVNO)
o 20m Android and 20m Apple App Providers globally
o Multiple and established Advertisers and Ad Exchanges/Networks globally
Copyright © 2017 Cloudbanter All rights Reserved Strictly Private & Confidential
12
What is the market segmentation…
Emerging Markets (Mobile Operator)
Premium Users
Aspirational/Cost Sensitive Users
Copyright © 2017 Cloudbanter All rights Reserved Strictly Private & Confidential
Mature Markets (Mobile Operator)
Premium Users
Aspirational/Cost Sensitive Users
MVNO Markets
13
What problems do we solve… o Mobile User – price pressure on bill, need data/internet usage, increased bundle plan
and better phone (aspirational/cost sensitive users)
o Mobile Network Operator – revenue per user pressure, expansion of SMS & MMS messaging, Over-the-Top (OTT) competition and customer loyalty, retention (churn rate), lifestyle user experience and additional revenue streams
o Advertiser – reaching attention orientated, market expansion and mobile channel penetration with “Big Data” and Omni-channel analysis to drive user engagements using approved application channels (non ad-blocking)
Copyright © 2017 Cloudbanter All rights Reserved Strictly Private & Confidential
14
How we go to the market… o B2B Partnerships with Mobile Network Operators to promote and rapidly deploy (including white label) plus partner program o Advertiser relationships and placements (advertising/digital agencies, ad exchanges/ networks/servers and campaign managers) o Using cost-per-click (CPC) and cost-per-impression (CPM) (inc programmatic) and 50%/ 50% revenue share model between Mobile Operator and Cloudbanter, with incentives for users o Integrated with mCommerce, Internet of Things (IoT), Big Data Analytics and enables & monetizes the GSMA RCS framework o No Risk, No Upfront Fees, Minimal Effort and Upside Revenue o Limited competition (bulk messages, web portals, etc)
Copyright © 2017 Cloudbanter All rights Reserved Strictly Private & Confidential
15
Cloudbanter Engagement Model…
CLevel
Execu8ve
Headof
Commercial/
Marke8ng
VAS/
Product
Group
Copyright © 2017 Cloudbanter All rights Reserved Strictly Private & Confidential
SmalltoMidsizeOperatorCountryUnitofCorporateOperatorLeverageCorporateOperatorEmergingMarkets(especially)
UserSegmenta8onCampaignsDeploymentOp8onsBrandingUserIncen8veAdver8sers(Networks&Corporate)ITInfrastructure(SMSCconnect)
Technology&Mone8za8onBusinessCaseModelImplementa8onandLaunchPlanUserValue&EnhancementDigitalTransforma8on
LowerChurnRateIncreaseARPUIncreaseUserLoyaltyIncreaseUserExperience
ROIonExis8ngInfrastructureIncrementalRevenueStreamIncreaseProfitability&SharePrice
Execu8veSponsorBusinessPlan&RevenueEnhancementKPI’sandUserOffering&ValueDigitalMedia,SocialMedia,IoTandBigDataAnaly8cs
Partne
r
16
o Each Cloudbanter user produces approx $30+ of additional Operator revenue share per year o ARPU increases and Churn reduction significantly increases customer life time value o Top Incentives to sign up as Cloudbanter user:
o Offer digital access to Video, TV, Sports, Music, Entertainment programs and subscriptions o Invites to Sports, Music Entertainment events and promotions o Feature phone Upgrade promotions to accelerate Smartphone adoption o Access to Online Retail Digital Promotions and and Loyalty Points Scheme o Friends and Family Mobile phone promotions o Providing a better Plan with additional value added services o Providing a better Plan bundling more text, data and voice minutes o Headline grabbing tariff promotions for new device launches o Discount and Fixed Price packages as part of Pay as you go and SIM only packages
Delivering value to the Customer…
Copyright © 2017 Cloudbanter All rights Reserved Strictly Private & Confidential
17
How to deploy… o Define user incentive for usage o Campaign promotions using SMS, email, social and digital media o Distribution via Mobile Operator Retail Channels & Telesales o Web site download (Cloudbanter and Mobile Operator) o Google Play Store and Mobile Operator Store
o Burn onto handset devices (new and existing users) o Bundle with Mobile Operator “customer care” app o Software distribution (OTT) download and update o SIM Download Bundle (toolkit) o Zero rated data (registration and adverts) o Data and SMS communications for smartphones and featurephones
Copyright © 2017 Cloudbanter All rights Reserved Strictly Private & Confidential
18
How to Implementation and Launch Planning… o Review functionality and implementation and launch plan
o Define users, demographics and market
o Include Ad Networks and Advertisers
o Establish network connection and users registration setup
o Rollout, launch, promotion and branding of Cloudbanter
Copyright © 2017 Cloudbanter All rights Reserved Strictly Private & Confidential
19
What is our Partner Program... o VARs & Resellers o Implementation & Consulting Services o Support & Training o Technology Connection o Local Presence & Relationships
To add value and services to Mobile Operators
Copyright © 2017 Cloudbanter All rights Reserved Strictly Private & Confidential
Copyright © 2017 Cloudbanter All rights Reserved Strictly Private & Confidential
CloudbanterMone8za8on
Personaliza8on AdManager/Blender Revenue/Program
Internet
Web console
Web console
Advertisers App Provider
AppMone8za8onSDKToolkit
Cloudbanter Monetization SDK Toolkit…
Ar8ficialIntelligence mCommerce&IoTAnaly8cs
AdNetworks
What is Monetization SDK Toolkit… o For any Mobile App o Uses Cloudbanter monetization functionality as SDK toolkit o Ad Console and Ad Networks campaign adverts and content using the Ad Blender o App Provider Console for control, tracking and reporting o Zero rate data via Mobile Operator option o Big Data Analytics o Inconjunction with Mobile Operator including Customer Care and other apps
Copyright © 2017 Cloudbanter All rights Reserved Strictly Private & Confidential
22
What is the global market size… o Target User: aspirational/cost sensitive users in the low to upper market (80% addressable market)
o Total 7 billion Mobile Subscribers (33% Smartphones and 66% Feature/Basic phones)
o $100 billion SMS, $300 billion Data, $600 billion Voice revenues per year (existing for Operators)
o 10.25 trillion SMS & MMS messages per year, 10 trillion Instant Messages per year and 9.75 trillion Voice calls
o $160 billion mobile advertising per year ($250 billion digital and $1.7 trillion total)
o 1,000 Mobile Network Operators (MNO) and 1,000 Mobile Virtual Network Operators (MVNO)
o 20m Android and 20m Apple App Providers globally
o Multiple and established Advertisers and Ad Exchanges/Networks globally
Copyright © 2017 Cloudbanter All rights Reserved Strictly Private & Confidential
23
Who are the company… o Management successful and experienced with global software and technology
backgrounds
o Built high growth global organizations
o Ability to execute, hire quality staff, build partnerships plus provide quality product and customer service
o UK, USA and Singapore offices
Copyright © 2017 Cloudbanter All rights Reserved Strictly Private & Confidential
24
Summary o Extensive market opportunity
o Sophisticated and unique patents technology with vision, strategy & innovation product strategy within the mobile ecosystem
o Revenue sharing and business model with compelling business case justification with return on existing investments and creating additional revenue streams
o Experienced and successful team
o No direct competition
Copyright © 2017 Cloudbanter All rights Reserved Strictly Private & Confidential