Making Dreams Fly®

Now What?

Steve Drake

Mobile. Agile. Hostile.

The Toys & Tools of Leadership & Success

Making Dreams Fly®

The Toys & Tools of

Leadership & Success

Mobile. Agile. Hostile.

Making Dreams Fly®

AZ – Stimulus to Further Effort

• AP – Moon Walk• Great Wall• JFK’s Funeral• Varsity Ice Hockey• Hired & Fired• Starting 3 national

organizations• Own multi-million dollar

business

Making Dreams Fly®

Mobile, Agile, Hostile

Making Dreams Fly®

Life from Hockey Perspective

Mobile … as in unsettled population; versatile; capable of moving or being moved; “mobile apps.” Agile … as in moving quickly, lightly, flexible. The tools of association management are rapidly changing. Hostile... Relentlessly passionate about our clients and the association community.

Making Dreams Fly®

Mobile

TechnologyRapid changeRapid adoption

Making Dreams Fly®

Mobile

Wordperfect was dominate word processing software … with DOS.

Then came Windows.

WP ignored it.

Today, even though it is the best word processing software, it is irrelevant in business today.

The Wordperfect Axiom

Making Dreams Fly®

Bullhorns are overrated The goal shouldn't be to have a lot of people to yell at. The goal probably should be to have a lot of people who choose to listen. Don't need a bullhorn for that.

Mobile

Making Dreams Fly®

Engaging Where They Are

• Flash mobs• Meetups• Twestivals

http://www.casefoundation.org/blog/twestival-0

• Unconferences• Skype conferences• Webisodes• Webinars

Agile

Making Dreams Fly®

Agile

Membership Questions: In age of free, what will dues look like?How does “decoupling” impact dues

structures?

Content Management Questions: In Google age, how do associations move

from “Members Only” to “Freemium” concepts while growing membership?

Making Dreams Fly®

Hostile

Relentlessly passionate about our clients and the association community:

Pursuing passionate clientsWhat are our “3 o’clock parade”

questions: Why is the conference fee so expensive? Why are we having two meetings a year? What do we get for our fees to you? Others?

What else should we be asking?

Making Dreams Fly®

The Toys & Tools of

Leadership & Success

Making Dreams Fly®

Toys & Tools

• Practice• The Big Lie• What?

Making Dreams Fly®

• Balance• Ego

Toys & Tools

Making Dreams Fly®

• Workhorse or Showhorse

• Good leaders are good followers

Toys & Tools

Making Dreams Fly®

• Clamp on• Old friends• Network

Toys & Tools

Making Dreams Fly®

• Bouncing back• Not what or who you

know, it’s ….

Toys & Tools

Making Dreams Fly®

• Smooth out rough edges

• Negative• Positive• Trust

Toys & Tools

Making Dreams Fly®

• Speed• React, adjust• Canadian geese

Toys & Tools

Making Dreams Fly®

• Think globally• Rule of 9• Social media

Toys & Tools

Making Dreams Fly®

• Shine a light• Winning teams• Reinforce

Toys & Tools

Making Dreams Fly®

• Mosquitos• Goals• Measure• Celebrate

Toys & Tools

Making Dreams Fly®

• Calm on the surface• Shedding

Toys & Tools

Making Dreams Fly®

• Focus• Stick to goals• Gotta be known for

something

Toys & Tools

Making Dreams Fly®

• Have purpose• Have agenda• Be on time• Start on time• End on time

Toys & Tools

Making Dreams Fly®

• Tell the temperature• Set the temperature• Choice is yours

Toys & Tools

Making Dreams Fly®

Making Dreams Fly®

Association World Turned

years

Making Dreams Fly®

Making Dreams Fly®

“If you adhere to business practices from just 5 years ago, the world has already passed you by and lapped you a few times.”

– Mike Michalowicz

Making Dreams Fly®

“The most radical choice association leaders can make today is perpetuating the status quo as a strategy for long-term success.”

Making Dreams Fly®

“Thrivability is about letting go of what our organizations have always done and designing the ‘next practices’ that will enable new value creation. 

“In the 21st century, it is the innovators that will thrive and associations need to be among them.”

Making Dreams Fly®

Social Media

Delivery tool & much more

Making Dreams Fly®

Association World Turned

years

Making Dreams Fly®

FacebookUsers in U.S.

million

Making Dreams Fly®

Growth from 1/1/08 through 11/1/09

Making Dreams Fly®

Average dailyon Facebook

hours

Making Dreams Fly®

Facebook Surpasses Google

Making Dreams Fly®

Mobile Mania

Making Dreams Fly®

Making Dreams Fly®

Cell Phone Users

billion

Computer Usersbillion

Making Dreams Fly®

The average woman in Sub Saharan Africa touches her hair 37 times a day. But she checks her cell phone 82 times a day.

Making Dreams Fly®

farmer

Making Dreams Fly®

People have joined FourSquare(in the last 10 days!)

,000

Making Dreams Fly®

ContentManageme

nt

Making Dreams Fly®

Reporting/Editing Capacity Lost in U.S. newspapers

billion

Making Dreams Fly®

Blog Sites(2007)

million

Making Dreams Fly®

Old = Editors & PublishersNew = Consumers are

producers

Making Dreams Fly®

Old = Join if you want informationNew = “Google it!”

Making Dreams Fly®

Web sites about kittens get more hits than those of

most major corporations!

Making Dreams Fly®

Management=

Engagement

Making Dreams Fly®

What does “engaged” mean when referring to members?

Engagement = the new mantra for leading associations.

Not how many total members … but, how many “engaged” members. Remember the 1,000 True Friends strategy?

Making Dreams Fly®

Engaging Where They Are

• Flash mobs• Meetups• Twestivals

http://www.casefoundation.org/blog/twestival-0

• Unconferences• Skype conferences• Webisodes• Webinars

Making Dreams Fly®

Making Dreams Fly®

Cautions

Making Dreams Fly®

“If I’d asked the consumer what theywanted, they’d have asked for a faster horse.”

Henry Ford

Making Dreams Fly®

Introduce complexity slowly!

Making Dreams Fly®

Making Dreams Fly®

Association World Turned

years

Making Dreams Fly®