mobile ad-spending market in the us 2015-2019
TRANSCRIPT
Covered in this Report• This report covers the present scenario and growth
prospects of the mobile ad spending market in the US for 2015-2019.
• To calculate the market size, the report considers the revenue generated from the mobile search advertising and mobile display advertising that includes banners, in-app, video, rich media, email, and P2P messaging.
• Technavio's report, Mobile Ad Spending Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts.
• The report covers the market landscape and its growth prospects in the coming years.
Mobile Ad Spending Market in the US
2015-2019
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Market Overview• Mobile advertising (mobile ad) refers to the
promotion activities done for marketing a product, service, or a brand by using mobile devices, such as cellphones and tablets, as a medium.
• Marketing intends to attract potential customers by delivering a message.
• Mobile ads are the paid form of non-personal announcement of an influential message.
• Mobile ad spending is calculated on the basis of expenditure made on different advertising formats used by companies, such as search-related, display-related, and message-based advertising.
• Technavio's analysts forecast the mobile ad spending market in the US to grow at a CAGR of 29.07% during 2014-2019.
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in the US 2015-2019,please mail us at
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Key Vendors and Regions
• Flurry
• Millennial Media
• MoPub
• Pandora
• Amobee
• Baidu
• Byyd
• Chartboost
• Fyber
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• US
Vendors Regions
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Key Findings
• The increased penetration of the Internet and mobile devices worldwide has led to a rise in the downloading of mobile apps over the past few years, which is expected to further grow during the forecast period.
• With the increased downloading and use of apps, it becomes easier for mobile advertisers to understand the behavior of an individual and cater to their interests and needs.
• For instance, there are several ads posted in game apps such as Hill Climb Racing and Bubble Shooter, which are not related to the games but are related to picture editing, music streaming, and safe lock apps.
• Therefore, the increase in the number of mobile app downloads gives mobile advertisers more chances to increase their mobile ad spending.
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Key Questions Answered in Our Report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
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Mobile Ad Spending Market in the US 2015-2019
68 Pages | SKU: IRTNTR6773
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