mobile acceleration suite
DESCRIPTION
Cloud Platform for Faster Mobile Content DeliveryTRANSCRIPT
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Mobile Acceleration Suite“Cloud Platform for Faster Mobile Content Delivery”
Cotendo – Confidential 2011
December 8th 2011
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Who are we?
Offices and employees Founded in Jan 2008 100+ employees in North America, EMEA, & APAC
Next Generation CDN Technology Web and Mobile Acceleration Suites 30 Global POPs
Strategic Partnerships
Customers 450+ customers under contract
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How Long Are We Willing to Wait?
Source: Gomez-Compuware
48% Abandonment Rate
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Mobile Content gets Richer and “Heavier”
Popular mobile sites:• Weight over 300kb• Generate ~32 http requests
Source: http://mobile.httparchive.org
Images account for over 50% of the page size
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Latency. The #1 Mobile Performance Killer
Network Latency: The distance between the client and the server measured in milliseconds
* RTT – Round Trip Time
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What’s the Impact of Latency on Page Load?
Minor Latency changes exponentially affect page
start load time
Source: Blaze IO (http://www.blaze.io )
0.2 seconds increase in latency delayed
page load start time by 4.2 seconds
Data was generated using Unix “dummynet” utility
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What Happens When Latency Changes?
Facts:• Wireless latency changes constantly
• The majority of mobile services are using TCP in the transport layer
• TCP behaves poorly under changing conditions
Note: Additional bandwidth will not help in this case
Change in LatencyTCP Packet Loss TCP Retransmit
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Mobile Acceleration Suite (MAS)
A Cloud service designed to speed up mobile delivery by reducing the number of round trips
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CBS Mobile
21.394 secs
14.694 secs
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IMAX Mobile
5.587 secs
7.037 secs
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NPR Mobile
6.444 secs
4.883 secs
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Adaptive Image Compression
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Adaptive Image Compression(sample data)Size Reduction: 78% Time Improvement: 64%
iPad 100% Image Quality
iPad 20% Image Quality
Size Reduction: 77% Time Improvement: 18%
100% Thumb Quality
20% Thumb Quality