Entertainment on Wheels

Digital Innovation in Railways

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7.5 million Commuters / Day

in Mumbai Suburban Railway

Average Commute Time: 90 mins/day

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Approximate commute time:

~ 1.5 Hour

Dahanu/Virar to Churchgate ~ 1+ Hour Kasara/Karjat/Khopoli to CST ~ 2+ Hour Panvel/Andheri to CST ~ 1+ Hour

So what do people do in trains to pass time ?

Keep themselves engaged!

Digital Transformation in India

Large Market Opportunity to tap for Railways during commute

PWC Report submitted to MRVC(Mumbai Rail Vikas Corporation),March 2014 Revenue maximizing study in particular for non-fare revenues with affordability studies

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PWC EXECUTIVE SUMMARY

So, how can Railways help daily commuters?

Better so if it’s a digital platform!A mobile platform where users get: Offline Wi-Fi Entertainment hot spot in train coachesContent: eBookeMagazineMusicVideosGenre: Movies, Dramas, Lifestyle, Travel, Education & many more

Users can access these content in their mobile phones using our App. Without internet connection Without any data charge

Solution Provide Entertainment!!!

The Concept

Product – MobiFlix App

Entertainment on Wheels

Product

Our Smart Server and access point

Server Access Point

Why should railways partner with MobiFlix?

Railways can offer a new Digital Entertainment service to its commuters and improve passenger amenities & create Value out of passenger time.

Railways can Tap new Digital Advertising commercial arena as a new revenue source to their existing ones.

Better Engage with commuters and Promote rail related campaigns like Rail safety, swatch Rail, swatch bharat abhiyan etc.

Advantages

Engage daily commuters

Integrated Advertising

Additional Revenue for railways

No Expenditure required by railways

Better Passenger Amenity

MobiFlix commitment

• Entire investment into Product/Technology, Operation & Maintenance by MobiFlix.

• Strategic tie-ups with quality content providers.• Implementing best digital advertising strategy to make optimal use of

digital space and maximize revenue potential.• Conduct commuter surveys for railways.• Drive ongoing Government/Rail campaigns through this platform.

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MobiFlix Data Analytics Labs

Milestones

May 2016 July 2016 August 2016

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Coming Soon…

Live TV in MOBILES

Jan 2017

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Entertainment on Wheels

THANK YOU