Download - MobiFlix
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Entertainment on Wheels
Digital Innovation in Railways
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7.5 million Commuters / Day
in Mumbai Suburban Railway
Average Commute Time: 90 mins/day
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Approximate commute time:
~ 1.5 Hour
Dahanu/Virar to Churchgate ~ 1+ Hour Kasara/Karjat/Khopoli to CST ~ 2+ Hour Panvel/Andheri to CST ~ 1+ Hour
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So what do people do in trains to pass time ?
Keep themselves engaged!
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Digital Transformation in India
Large Market Opportunity to tap for Railways during commute
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PWC Report submitted to MRVC(Mumbai Rail Vikas Corporation),March 2014 Revenue maximizing study in particular for non-fare revenues with affordability studies
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PWC EXECUTIVE SUMMARY
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So, how can Railways help daily commuters?
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Better so if it’s a digital platform!A mobile platform where users get: Offline Wi-Fi Entertainment hot spot in train coachesContent: eBookeMagazineMusicVideosGenre: Movies, Dramas, Lifestyle, Travel, Education & many more
Users can access these content in their mobile phones using our App. Without internet connection Without any data charge
Solution Provide Entertainment!!!
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The Concept
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Product – MobiFlix App
Entertainment on Wheels
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Product
Our Smart Server and access point
Server Access Point
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Why should railways partner with MobiFlix?
Railways can offer a new Digital Entertainment service to its commuters and improve passenger amenities & create Value out of passenger time.
Railways can Tap new Digital Advertising commercial arena as a new revenue source to their existing ones.
Better Engage with commuters and Promote rail related campaigns like Rail safety, swatch Rail, swatch bharat abhiyan etc.
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Advantages
Engage daily commuters
Integrated Advertising
Additional Revenue for railways
No Expenditure required by railways
Better Passenger Amenity
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MobiFlix commitment
• Entire investment into Product/Technology, Operation & Maintenance by MobiFlix.
• Strategic tie-ups with quality content providers.• Implementing best digital advertising strategy to make optimal use of
digital space and maximize revenue potential.• Conduct commuter surveys for railways.• Drive ongoing Government/Rail campaigns through this platform.
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MobiFlix Data Analytics Labs
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Milestones
May 2016 July 2016 August 2016
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Coming Soon…
Live TV in MOBILES
Jan 2017
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Entertainment on Wheels
THANK YOU