mmm collective data presentation 270312

8/2/2019 MMM Collective Data presentation 270312

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How pooling our

data can build our

collectiveintelligenceWays to have your cake and eat it!


2/11

Overview

What is comparative & collective data good for?

Common Data Traps

What benefits are accruing to those who DO benchmark?

How will we do this within re.volution?

What other sources of data can I make use of?

A few tips for making best use of these data sources

How will we get going with the collective data work?

Buddy system


3/11

What is comparative &

collective data good for?Internal goal setting:

Seeing where you are strong (vs. your peers)

Seeing what needs improvement

Diversifying income and/or managing cost

Setting targets that are more than plus a bit/minus a bit

To stakeholders, funders etc:

Stronger funding applications

Galvanizing Volunteers & Members

Communicating your achievements


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What is comparative &

collective data good for?With trade bodies and professional organisations:

Identifying areas where support or development is required

Monitoring trends and the impact of sector development

activities

For the non-profit culture sector as a whole:

Communication of the overall contribution to GDP (or it would

be if we had a total for the turnover of the sector)

Lobbying to the Treasury by DCMS and others


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Common Data Traps

Lack of data on peers

Lack of data that is sliced by region, sector, size, role in

ecosystem

Focus only on the best practice of the large organisations and

expecting this to be relevant to small & non-venue basedorganisations

Filling in surveys but not holding the survey owners accountable

for the usefulness of results reporting

Too long a delay between survey completion and resultspublication/access

Using above as excuses to not bother comparing progress and

over reliance on qualitative arguments


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What benefits are accruing to

those who DO benchmark? Pragmatic and realistic goal setting for new areas of income

development e.g. donations & sponsorship

Greater clarity on how a business model may change as anorganisation grows e.g. changes from


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How will we do this within

re.volution?MMM have partnered with MyCake to:

Collect, analyse and report on data for the re.volution programme using theMyCake benchmark tools

Offer 50 re.volution peers 6 months of free access to the Culture Benchmark so you have access to results immediately

Provide support for learning to use MyCake to both upload data andinterpret individual results

in addition

MyCake is planning a series of seminars around England to get peoplebenchmarking

MyCake will set you up not just with access to the benchmark group forMMM but also to access to relevant sector clusters

Even if you dont continue as a paid subscriber once the 6 months is up youwill continue to have access to the RFO/NPO benchmark and the CharityBenchmark


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What other (collective) data

can I make use of ?Data Source Use

Arts & Business Comparison of private giving details by

region, size of organisation and art form

National Campaign for the Arts National headlines on approx. 20 key

indicators

Charity Commission Report & accounts information on

thousands of arts non-profits

ACE RFO statistics (or the equivalent for

Scotland, NI and Wales)

Headlines for financial, governance and

audience comparisons but mostly

national totals not per organisation stats

Audiences UK pilot reports results Key findings from the 2009-10 work

Trade body annual reports and survey

results

Sector specific reports on key issues,

trends and progress


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A few tips for making best use

of these sources: Think of the key types of comparison that would be most useful to you

e.g. by turnover, venue/non-venue, art form, location etc

Decide whether any of these are mutually exclusive (if so youll need

more than one comparison group)

Come up with a list of the best sources for information on these topics

or companies

Come up with a list of key organisations to compare yourself to

Pull together the data on these topics and organisations into a single

spreadsheet . If you dont then the different definitions and layout ofthe information will hinder analysis

Report on the findings to your staff and Board at least once a year,

quarterly if the data changes more frequently or is a live issue.


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How will we get going with the

re.volution data work? The MyCake team will call all the peers individually to offer a short

phone training session or webinar teaching you how to enter data

We will also publicise the dates for the series of seminars (half a day

each)

Once we have data coming in (soon we hope!) then well also

arrange webinars etc to help you analyse your individual results

Once we have a strong data set well analyse the aggregate set and

start discussing the major findings before publishing a report

The goal is to give you short term benefits on an individualorganisation basis as well as long term development for the sector


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Buddy system

Another idea

Review the best in class performance

Email MyCake asking if the Top 2 or 3 performers would

be prepared to share how they do it.

If Yes, MyCake sets up the direct contact and helps

facilitate the conversation

mmm collective data presentation 270312

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