mlm 0689 tribeqa marketing pitch

8/14/2019 MLM 0689 TribeQa Marketing Pitch

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The TribeQa GroupAmsterdam San Francisco - Curaao

You can be the smartest person in the world, you can have thevery best ideas, but if you cant sell them and you cant get other

people to work with you, youre not going to succeed.

Hank PaulsonTreasury Secretary (former CEO Goldman Sachs)


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A Presentation For Investors

Marketing StrategiesSuccessful people always understand the How!

February 2008

Version: 1.0

Confidentiality: Level III

TheTribeQaGroup


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Content

3. The $64.000 Question

4. Our Message

5. Corporate Branding

6. Brand Story

7. Vision

8. Our mission

9. Brand Strategy

10. Marketing goals

11. Characteristics Brand Personality

12. Brand Personality

13. Brand Identity

14/15. Value Proposition

16. Brand: General features

17/19. Brand drivers

20. Brand Image

21. Who are our competitors?

22. Who are our Target Audiences?

23. Positioning Strategy

24. Why they will use us

25. Why we will grow fast


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The $64.000 Question

Do you have the conviction that you aremanaging your investment portfolio theSmartest Way?

Do you build up your portfolio with superiorproducts?

NO, thats why I become a memberbecause I want extra support of the Groupto improve my performance.

YES, thats why I become a member,because I share my knowledge while makingmoney as an associate producer.


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Our Message

A group of more then 100.000 financial consumerscontribute their knowledge, experience and insightin a huge Collective Brain that will intelligently

operate as an online Financial Coach. This FinancialCoach advices consumers how to improve theirown investment personality, build smarterportfolios with superior products and use theiradvisors better.

Even with limited knowledge and limited time ourmembers will still be able to achieve better results,because of the support of the Group behind them.

What sets us apart from the Old way of thinking isnot what we do, but How we do it! We work

together with many thousands, each having only asmall piece of the puzzle, but together we own thatpuzzle. We become the ultimate insider.

Our new way of thinking is rooted in commonsense that worked for ages: working togetheryields better results, because together we aresmarter.


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Corporate Branding

Our strong message needs to be backedby a convincing brand that equips ourservices with credibility that cant bereproduced with any sort of product-focused marketing campaign. Thebrand is build on

- a new vision

- the Wisdom of the Crowd

- a Collective Brain

- investigative, unbiased attitude

- strong defense interest members

- members having substantial power

In competing with the establishedbrands we turn the table in ouradvantage by differentiating us as thenew way of thinking versus the oldworn out, traditional way of doingbusiness.


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Brand Story

The founding partners have been active in thefinancial industry for 25+ years. They saw toomany investors struggle with no strategy.

Many are advised by good willing, but mediocreadvisors. Finding a new advisor will lead to thesame trap, because its more of the same. Thesolution needs to be fundamentally different.

As insiders, the founding partners know of betteralternatives. But how to do bring it to the public inan effective way? Then the idea was born!

By uniting financial consumers in the Search forthe Top, a Collective and Intelligent Brain can be

created that intelligently can filter superiorproducts from the mediocre ones. Togetherconsumers are smarter then they think.

A new way of thinking emerges in the financialworld and the Group^IQ is the main frontrunner.


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Vision

The consumer is confused and cannot seebeyond the marketing hype, sponsored mediaor sales pitches. Marketing, not Quality is

leading. That needs to change, because superiorproducts never reach the public.

We envision a website where

- members profit from the Wisdom of the Crowd

- members get access to Top Products

- the influence of the Establishment is none

- the influence of consumers is large

- members get access to Smart Solutions solvingtechnical items implicitly

- compete with friends educating themselves asSmarter Investors in a fun way

As a risk taker TribeQa can set it up commerciallyand achieve great profits together with other risktakers, be they investors and/or other members.


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Our mission

Our vision inspires our mission statement.It is our authentic commitment torepresent the interest of financialconsumers.

Making financial decisions easier for ourmembers by selecting and giving access tosuperior strategies/products with theassurance of shared and broad Validationby the Group; thus empowering financialconsumers.

Our passion is to encourage members to

find, practical solutions that implicitlysolves the more technical details offinancial planning, portfolio and riskmanagement.


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Brand Strategy

1. We create a likable Brand Personality whosecommitment and attitude is admired by ourtarget audiences.

2. We differentiate the Brand by focusing on theHow!

3. We communicate the general features to proofthat we are on equal footing with competitors.

4. We communicate the driving features toproof that we are a better alternative.

5. We conquer members in steps focusing onpsychological defined audiences by extendingour message with relevant features for aparticular group.

6. We focus on the Brand, never on the services.Our messages are always a combination ofresponding to an emotional need while offeringa rational justification.


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Marketing goals *

1. 25%+ market share in Social Finance (EU)

2. Viral growth - every members introduceson average 2 other members within thefirst 3 months

3. Create traffic of 50.000 first time visitorsper year

4. Convert 10% of the first time visitors

5. Have a Prizes of 50.000.000 euros

6. Client loyalty - average life 7 years

7. Member retention of 95%

8. Acquisition cost $15 per member

9. Average spending members $250

* Figures are not yet determined


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Characteristics Brand Personality

Emotional traits

Positive; stimulating; ambitious;

competitive; fair; original, independentthinking; open; confident; protective

Rational traits

Strategic, analytical; organized;leadership; solution minded; conceptual

Spiritual traits

International, unifying force, diversity,teacher, guide, level playing field

These characteristics all blend into aclear defined brand personality thatgives a Human Feel to our Brand.


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Brand Personality

Our Brand Personality has an attitudeof an investigative reporter. As arepresentative of the community she

confronts advisors seeking Top Quality.

With members our Personality assumesthe role of Coach Salomon explainingthe complex nature of Finance, yet alsocritical of frivolous attitudes amongconsumers demanding too much andgiving little.

In a casual, friendly style and with afrank, sometimes ironic tone-of-voiceshe is fair-minded and realistic.

Through experience he knows that eventhe Best will not be Heaven on Earth.

Life is Hard, but it beats being dead.


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Brand Identity

An important part of Brand Identity is thepassion to uncover real quality. We thinkoutside the box and together we work,share, compete and challenge to getunexpected new, universal solutions

As such, we are an innovating force thatchallenges conventional thinking andempowers financial consumers versus theFinancial Establishment.

Our likable Brand Personality and thevision we stand for, will be admired, or at

least respected by our target audiences.

They trust a Personality like that andaccept criticism because they know thatthey are looking out for their interests.


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Value Proposition

We offer you a solution that will improve your chances onhigher performance. On our save* website you can buy and sellhigh quality investment products through our state-of-the artinvestment platform* . Our friendly staff gives you personal

service* and draft an Investment Plan. As your Financial Coachthey guard your interests*24/7* in a very discrete way*. Watchus online* and become part of the Smart Crowd.

There is only one problem. Our competitors say the same thing.Probably they are even more convincing, because they are big,have cool commercials and advisors with nice ties. But thinkagain! The important difference is not what we all do, but Howwe do it! Successful people always understand the How!

How do we do it? We unite thousands of financial consumers*searching for the best products. Together we build the Wisdomof the Crowd*, which beats any so-called guru and together we

find superior products* not easily found in your bank. But agood product needs a good strategy to win! Therefore we havemade Smart Strategies* that solves the technical detailsautomatically.

We consolidate all your accounts in one track-record*, so youfinally know the performances of your totals assets andindividual portfolios.


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Value Proposition II

A bit more on the How. Together we integrate knowledge ofmembers, providers, analysts, competitors and our own Pro/ContraResearch* in our Collective Brain* that intelligently selects superiorproducts. The Best Selections make the Top15 Lists that makes for

easier decisions*. A Top15 Selection went through a rigorous GroupValidation Process* before it came on the List. A comfortablethought when you buy. We also create extra liquidity* so you cansell your shares with ease. It is good to know that TribeQa andpartners are investing their assets also with the help of Wisdom ofthe Crowd

How do you contribute? You contribute by having fun competingwith your friends, trying to win Big prizes*, and become a betterinvestor*. You can do all this by playing the Championship Race*.

So join the Smart Crowd! We are independent*, simply becauseour members determine the Selections; they have full insight in all

matters and control* to a large extent the services, advertisers,web pages. Join us as a regular member or as an associateproducer*, who shares in the revenues up to 65%*.

We represent a new way of thinking that empowers us to becomethe Ultimate Insider that uses the Establishment only when theycan bring a Top Quality Product to the table.

This is the Smart Way to achieve higher performance!


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Brand: General features

We are the outsider taking on the Establishmentand our smallness validates our mission. Yet weneed to prove that our basic features are solid.

a. Friendly Personal service.An intelligent system of member support

b. Discretion

Indexed Portfolio and use of Alias in Rankings

c. Reliability

Our commitment to defend consumer interest

d. Availability

A website 24/7 with 99% uptime.

g. Prestige

We offer the prestige of the Smart Crowd

i. Web safety

Hacker proof web environment

j. Investment Plan

The plan that describes strategy, goals, etc


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Brand drivers

Our driving features sets us apart and they areimportant to customers

1. Wisdom of the CrowdThe collective intelligence of the community

Need for Higher Performance proven by Track record

2. Great Offers Top productsThe broad Search by many will lead to superior products.

Need for Higher Performance proven by Track record

3. Collective BrainCollective knowledge, experience, info and insights collected inone intelligent dbase creating the ultimate insider.

Need for unbiased advice proven by Testimonials RVT

4. Group ValidationA Top15 Selection has to pass several rounds of approvals of theGroup,

Need for reduced risk proven by the process itself

5. Pro/Contra ResearchOur investigative attitude we uncover the hype of mediocreproducts.

Need for reduced risk proven by TribeQaTV


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Brand drivers II

6. Revenue SharingMembers who work with us share in the revenues.

Need for partnerships proven by legal contracts.

7. Power SharingMembers have strong conrol on matters through RVT and voting.

Need for control proven by legal contracts.

8. Easier decisionsThe process of selections begets Top15 Lists.

Need for timesaving/ reduced risk proven by testimonials press

9. Pricing- Value for moneyA premium service for a fair and 100% disclosed price. Activemembers receive discounts.

Need for cost reduction proven legal contracts

10. Micro-Loans & Investment Plan

All Prizes are invested funds, micro-loans and young, startingcompanies. Cashflow is paid out the members.

Need for socially relevant investing proven legal contracts

11. Big PrizesWin prizes like a $1.000.000 investment portfolio for one year.

Need for the Greed Factor proven by legal contracts


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Brand drivers III

12. Liquidity

TribeQa will run Book on VIP Specials.

Need for reduced risk proven by legal contracts

13. Partners co-invest in Top15

Disclosing (%) partners investments through Collective Brains.

Need for Validation proven by RVT

14. Profit sharing

Members can be become shareholders.

Need for partnerships proven by legal contracts

15. Smart Strategies

We solve all portfolio management intelligently so theaverage member can set up a portfolio in less then 15 min.

Need for time-savings proven by testimonials users/press

16. Consolidated Performance Track-record

We consolidate all your accounts anywhere.

Need for oversight proven by testimonials users/press

17. The Movement

We unite financial consumer

Need for social structure proven by Volume


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Brand Image

We are successful if the publicperceives us as

- A solution that makes decisions easier

- Different from the rest

- An easy way to get access to Top

- Objective, comprehensible opinions

- a community of us all and run by us all

- a partner you can trust and depend on

- has made me smarter

Building consumer awareness,

communicating the message andespecially creating member loyaltytakes time, but the Profits will be

huge.


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Who are our competitors?

We compete with allfinancial participants to bethe No.1 Amigo who owns

the client relation.

In our segment SocialFinance we have no directEuropean competitor.

Direct competition isdesired, because it alsolegitimize us.

Anybody can copy anythingfrom anybody. Theprohibitive part for big

brands is to change theirbusiness model and theirmindset to copy us.

Fist-mover advantage isgreat, but is not necessaryfor success.

Int. Social Finance Sites- Comp. Intensity (**)Entrance (*)

Independent Financial Advisors(**) (*)Financial Advisory Sites

(**) (**)Comparison Sites

(***) (***)Research Outfits

(**) (**)Broker Platforms

(*) (***)Third-Party distributors

(*****) (****)Large Financial Institutions

(*****) (*)

Smaller Providers of Products(***) (-)

IEX and Fundix are the mostlikely candidates the expandtheir current website to includesocial intelligence is someway.


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Who are our Target Audiences?

Many Financial Consumers with liquid assets inexcess of $10.000,- stay put because of thehassle to open up an new account given thesameness of the alternatives.

Their attitude is ambiguous. They prefer a longterm relationship with a good advisor, butcannot resist a great offer from somebody else.

The War is fought in the underbelly/brain,therefore we define our audiences inpsychological terms.

- The Intelligent Crowd: creative and ambitious.

- The Opportunistic Crowd: Confident & Pragmatic

- The Insecure Crowd: Insecure & not decisive

From these groups we first target the Crowdthat (a) thinks independently; (b) is ambitious,(c) open to education and (d) who iscompetitive.


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Why they will use us

Most people are not financially active. Theyfind it complex and it confronts them withtheir inabilities. We want them to be moreactive; so we need to change their mindset.

Emotional: Presenting Great Offers triggersthe Greed Factor.

Rational: The Collective Brains + The CrowdValidation + Group Power addresses the FearFactor.

Status: Intelligent people belong to theSmart Crowd.

Social: It is Fun to compete with your friends.

Psychological: Can you really afford not touse us?

Physical: Playing the Race + our HighlightMailings will make them more active.


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Why we will grow fast

The TV Show MyMony, our FG Campaign and otheractions will create awareness and traffic fromconsumers and the financial Incrowd. But Viral

growth is achieved through the Championship Race.

The Race is the key element in the success of theenterprise. Why will they play it?

- Social commitment. Everybody plays the Race andhelps to build the Collective Brains.

- Personal Profit. High and frequent Prizes.

- Fun. The Race is serious fun, competing withfriends. It brings you closer to your friends.

- Education. Playing makes you a Smarter investor.

Every player can dramatically increase his winningchances by introducing their Smart (!) friends.


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Contact information

Darwinplantsoen 5,

P.O.Box 3743

1001 AM AMSTERDAM

Contact Robert L. Eikelboom

Cell +31-6-51.11.43.25Fax +31-20-46.39.249

E-mail [email protected]

TheTribeQaGroupAmsterdam San Francisco - Curaao

mlm 0689 tribeqa marketing pitch

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