mkt+tm mini recruitment summit
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ÂTRANSCRIPT
Welcome!
Agenda for today 1. Intro & Get to know2. Recruitment process and timeline MoS of recruitment 3. Marketing importance and branding 4. Market segmentation4. Co- creation of the TMP brand - feedback and suggestions5. Break - Coffee and cake6. Conclusion and ending
Getting to know each other!Write on the paper :
- Your favorite color
- Your hobbies
- Your favorite food type
Recruitment Process• Talent Assessment
• Talent Marketing
• Talent Selection
• Talent Allocation
• Talent Induction
• Talent Education and training
Recruitment Timeline
Building our Legacy
Step by Step
1. What is Brand Alignment? Why is it important?
2. Dos and Don’ts with AIESEC Branding
3. Who are our costumers? – Market Segmentation 101
4. We as ONE AIESEC COSTA RICA – Building our Legacy!
5. Feedback AND cake time!
What is Brand Alignment?!
In order to show your costumer who you are you have to have:
CLARITY – IDENTITY – CARE IN YOUR MESSAGE, VISUAL BRAND AND BEHAVIOUR
“The purpose of alignment is to create coordination, which in turn multiplies the power of your focus, both adding strength to your
focus and adding efficiency to everything you do.”Frank Lane
And about US!
Who we are?Vision – Values – Behaviours
Where are we going? How are we going to get there?
Brand Relevance is about...Don’t forget that, in order to be relevant for our society, a recongnized and
respected brand, AIESEC doesn’t need only visual brand aligment.We need to know who we are and what we want, then will make sense to
talk about UNIT!You supposed to show people what you believe and who you are – that’s
what we do.AIESEC is about vision, values and behaviours. AIESEC is about change.Once you have this in mind, you know where you want to go and in how
much time you’re going to get there
Brand aligment will be piece of cake ;)
Branding Tool
http://issuu.com/aiesecinternational/docs/btk_19.09__99_25_.compressed
This is hoooooomework! Read it ALL OF IT! <3
Market Segmentation 101Based on our Values and Behaviours,
and remembering what we want to achieve:
WHO ARE WE LOOKING FOR?
This guy is our general AIESECeer. This type of Young person,
aimming for development andwith will to change things arroud.
This is our type og person. Keep this in mind!
Don’t forget to be specific!The tip is ALWAYS to think global, in order to understand your reality
and fit on your community needs.
But when you go to action, you’ll act locally.
It’s the most importante thing: make plans executable.
So, now you know what type of person you need, you can be more specific and track for specificially caracteristics.
Only when you do this, you’ll be able to choose the best person for thebest role. And this is Talent Managment ;)
This is Homework!Areas Caracteristcs Course Needs
OGX (GCDP & GIP)
ICX (GCDP & GIP)
FIN
MKT
TM
HERE you’ll put theCARACTERISTICS
you need for eachone of the areas.
HERE you’ll putthe NEEDS for
each one of theareas.
HERE you have torealize which
courses you will youfocus on for
eachone of theareas and what will
be your mainsstrategy for them
This is Homework!Areas Caracteristcs Course Needs
OGX (GCDP & GIP)
ICX (GCDP & GIP)
FIN
MKT
TM
HERE you’ll put theCARACTERISTICS
you need for eachone of the areas.
HERE you’ll putthe NEEDS for
each one of theareas.
HERE you have torealize which
courses you will youfocus on for
eachone of theareas and what will
be your mainsstrategy for them
Building @CR as ONE!WHO WE ARE? CHECK!
WHAT WE WANT? CHECK!
HOW WE ARE GOING TO COMMUNICATE, THEN?!
Building @CR as ONE!WHO WE ARE? CHECK!
WHAT WE WANT? CHECK!
HOW WE ARE GOING TO COMMUNICATE, THEN?!
BRACE YOURSELVES
Building @CR as ONE!WHO WE ARE? CHECK!
WHAT WE WANT? CHECK!
HOW WE ARE GOING TO COMMUNICATE, THEN?!
BRACE YOURSELVES
RECRUITMENT PACKAGE IS COMMING!
DDL: NEW YEARS EVE!