Welcome

to

our Presentation

Topic

Marketing mix of Sunsilk in Bangladesh

Group Name: Twilight

Group members

Name ID no.

Sumaya Tasnova Samapti 09103101055Inmanuella Neehar Gomes 09103101063Husna Siddika 09103101080Shuvra Goswami 09103101089Romana Afroz 07082101155(15th)Monika Rani Roy 08093101086(19th)

Inmanuella Neehar Gomes

ID no.09103101063

Introduction

Sunsilk is a worldwide shampoo product, that were made to supply all our needs for everyday existence. In Bangladesh some sunsilk products are imported from Thailand and some products are produced by Unilever group. Sunsilk product has already made a strong place in the market.The set of controllable tactical marketing tools of sunsilk these are product, price, promotion, place that are helping the product to reach the organization’s goal.

Marketing Mix

Place

Promotion

Price

Product

Target customers

Intended positioning

Figure: The 4P’s of Marketing Mix

Product

Variety:

From 2009 Sunsilk started working with a number of professional hair "experts" to develop new and improved products. In Bangladesh there are 6 types of shampooand one type of conditioner.

The types of sunsilk shampoo are:

SL No.

Types of sunsilk shampoo

Quantity Production country

01. Hair Damage 400ml Thailand

02. Stunning Black Shine

400ml Bangladesh

Stunning Black Shine

200ml Bangladesh

Stunning Black Shine

100ml Bangladesh

Stunning Black Shine

7ml Bangladesh

03. Strong and Silk 400ml Thailand

4. Hair Fall Solution 400ml Bangladesh

Hair Fall Solution 200ml Bangladesh

Hair Fall Solution 7ml Bangladesh

5. Thick and Long 400ml Bangladesh

Thick and Long 200ml Bangladesh

Thick and Long 7ml Bangladesh

6. Lusciously Thick and Long

400ml Bangladesh

Lusciously Thick and Long

200ml Bangladesh

Lusciously Thick and Long

7ml Bangladesh

The types of sunsilk conditioner are:

SL No. Types of sunsilk Conditioner

Quantity

1. Hair Fall Solution

180g

2. Hair Fall Solution

90g

Sumaya Tasnova Samapti

ID no.09103101055

Quality

The quality of the product is maintained through extensive chemical testing which takes place after every month.

Remove Reduce Reuse Renew Recycle

PACKAGING

Most people in Bangladesh have not much ability to use the foreign product with high price. Sunsilk is such a product that gives the Bangladeshi people the best services which is in their ability to buy the product. Sunsilk makes the hair more beautiful and strong ,repair the damage,gives the solution of hair fall.

Services

Brand Name

Sunsilk is a hair care brand,

primarily aimed at women,

produced by the Unilever

group, which is now considered

the world's leading company

in hair conditioning and the

second largest in shampoo.

List PriceList Price

SL No.

Types of

Sunsilk shampoo

Quantity and Price

Production country

01. Hair Damage 400ml(370tk) Thailand

02. Stunning Black Shine

400ml (250tk) Bangladesh

Stunning Black Shine

200ml(135tk) Bangladesh

Stunning Black Shine

100ml(70tk) Bangladesh

Stunning Black Shine

7ml(2tk) Bangladesh

03. Strong and Silk 400ml(370tk) Thailand

Price

4 Hair Fall Solution 400ml(250tk) Bangladesh

Hair Fall Solution 200ml(135tk) Bangladesh

Hair Fall Solution 7ml(2tk) Bangladesh

5 Thick and Long 400ml(250tk) Bangladesh

Thick and Long 200ml(135tk) Bangladesh

Thick and Long 7ml(2tk) Bangladesh

6 Lusciously Thick and Long

400ml(250tk) Bangladesh

Lusciously Thick and Long

200ml(135tk) Bangladesh

Lusciously Thick and Long

7ml(2tk) Bangladesh

The types of sunsilk conditioner are:

SL No.

Types of sunsilk Conditioner

Price Quantity

1 Hair Fall Solution

150tk 180g

2 Hair Fall Solution

90tk 90g

Discounts

Sometimes the producer give discount to the cost of sunsilk shampoo. The minipack is cost 2 tk per packets. But sometimes 3 packets cost 5tk, so there is 1 tk saver for buying 3 packets.

Payment Period

The shopkeeper can buy the sunsilk product pay the bill in a period. This

Is only happen when the shopkeeper is very much accustomed with the product seller.

Promotion

Public relation

Public relation

Direct Marketing

Direct Marketing

Sales Promotion

Sales Promotion

AdvertisingAdvertising

Promotional Strategy

Promotional Strategy

Tv Advertising

Print Media

Billboard

Advertising

Advertising

Advertising

TV Advertising:

TV advertisements most especially doing some commercials that will informed their target audiences about the product. use endorsers to promote the product nationwide. major mode of communicating with the consumers.

Sunsilk uses Online advertising and communication have a growing trend. With people everywhere being able to access online material.

Direct Marketing:

Sales Promotion:

To promote its brand, Sunsilk distributes flyers and free sachets at the road side and at malls, and door to door campaigning .Recommend a suitable type of shampoo to such consumers.

Public relation:

Magazine Sunsilk advertisements are

published in various magazines

and is sold locally on news

stands and distributed to hair

salons.

Place

Distribution

Locaton

Transportation

Channel

Place

Channels

Retailers are extremely satisfied with their channel systems. There are not too many levels, thereby preventing channel complexity and allowing greater control.

Distribution network:

Sunsilk has a very good distribution network all over the country. They have struggled hard to adopt such channels that guarantee the perfect results regarding the placement of their product.

Place

Gender

Geographic Segmentation

Family Life cycle

Family SizeIncome Level

Purchasing Power

Age

Market segmentation

Locations:

Market segmentation

Purchasing power Age Gender Income level family size family life cycle Geographic area

Target Market:

The main target market of Sunsilk is females between the ages group 16-40 belonging to the lower and middle income classes

Positioning:

Eventually after segmenting and targeting, the company is now positioning their product. They are now putting their product on the mind of their target audiences. They don’t want their product to be fantasized only but to be remembered by people.

Transportation:

Sunsilk distribute their product by Unilever Company or the sellers collect their product for final buyers from the wholesale market.

Conclusion

Hair is a part of a human body that increases the beauty of a person. Sunsilk is such a product that helps to increase the beauty more. Marketing mix of sunsilk in Bangladesh creates a new vision for the people and that’s why it have taken a big place in the large competitive market.

Any

question?

Shuvra Goswami

IDno.09103101089

Monika Rani Roy

ID no.08093101086(19th)

Romana Afroz

ID no.07082101155(15th)