PRESENTATION #2:

PROSPECTING & QUALIFYINGN E W B E D F O R D M A R K E T P L A C E : P R O J E C T D E V E L O P M E N T

T H E I N N O V A T O R S• Bolong Liu (Spokesperson)• Thi Thu Hien Nguyen (Researcher)• Kevin Augusto (Creative Graphics)• Juho Karppinen (Sales Manager)• Muhammad Zahab Naeem (Strategist)Photo: culttt.com

MKT690

Photo: thebriancook.com

Photo: newbedford-ma.gov

MARKET SITUATION Opportunities for New Bedford development:• Downtown area or along the waterfront • Uniquely positioned:

• Affordable living• Urban environment• Access to the beach and recreational waterfront Photo: smugmug.com

Photo: newenglandboating.com

MARKET SITUATION • Retail analysis of Downtown New Bedford:Unmet demand: a high quality food market in the central downtown for

residents, workers and visitors. (Market & Economics Analysis)

Þ An opportunity to promotethe abundance of qualityseafood from the City’s port

CONSUMER RESEARCH

• Preliminary research to ensure success!

• Needs assessment survey• Our research aims to:

• Gauge interest in marketplace• Identify demographics of interested parties• Specify which products/services are desired

Photo: sivoinsights.com

Photo: lovetoknow.com

PROSPECTINGFOR PROJECT DEVELOPMENT

2 MAIN PRIORITIES

Photo: LinkedIn.comPhoto: successmentor.com

Photo: gregagustinjr.com

LEGAL

FINANCIAL

PROSPECTING: LEGISLATIVE

• What We Need• Permits• Influence• Consultants (long-term hire)

Photo: lollaf.org

Photo: pageinc.org

PROSPECTING: FINANCIAL

• What We Need• Necessary backing needed• Possible investors:

• Acushnet Company• Community Health Center

Photo: blackengtech.com

QUALIFYING: LEGISLATIVE

What they do: Create/enforce laws, regulate, and lead

What they have: Power, Influence, Grants

What they want: Community benefit, Economic development

Photo: ReconnectingAmerica.org

Photo: GlobalLegalPost.com

QUALIFYING: FINANCIAL INVESTORS

What they do: Provide financial backing for viable projects

What they have: Money to invest!

What they want: Profit/ROI

Photo: FoxBusiness.com

Photo: BlueFinHomes.com

THANK YOU FOR YOUR ATTENTION!

ANY QUESTIONS OR COMMENTS?

T H E I N N O V A T O R S• Bolong Liu (Spokesperson)• Thi Thu Hien Nguyen (Researcher)• Kevin Augusto (Creative Graphics)• Juho Karppinen (Sales Manager)• Muhammad Zahab Naeem (Strategist)