mkt strat new co
DESCRIPTION
I designed a new image for a new way to promote an unknown wedding rental shop.TRANSCRIPT
$1,500
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$5,000
+
Market Demographics
Geographics The city of Portland of 1.3M people within a 60-mile
radius Target population is estimated at 227,131
Demographics 93% female Ages 22-50 (The largest subgroup of this demographic is 24-31 year old female brides-to-be. )
Income of $25,000-$65,000.
Market Needs
Selection
Affordability
Customer service
Market Trends & Growth
Trends Began in larger cities on the west coast. Tuxedo rentals
Growth Forecast explosive growth within the industry.
SWOT Analysis
Strengths First to market in Portland. Inexpensive. High quality gowns. Outstanding alterations and customer service.
SWOT Analysis
Weaknesses Company lacks visibility & customer awareness. The requirements to gain visibility for the business &
the entire industry.Opportunities
Explosive growth in other markets. Rationality
SWOT Analysis
Threats Conservatism Tradition Competition
Franchise stores Sole Proprietor shops
Services
Provides bridal, bridesmaid, flower girl, & mother of the bride attire.
Shoes, veil, & accessories for purchase.AlterationsRelationships with local service providers.
Cake bakers Florists Photographers Travel agents
Keys to Success
Selection
Professional alterations
Professionalism
Critical Issues
Risk Industry in infancy. Progressive business model.
Marketing Strategy
Mission
Marketing Objectives
Financial Objectives
Marketing Strategy
Target Marketing
Positioning
Strategy Pyramids
Marketing Strategy
Marketing Mix
Marketing Research
Financials, Budgets, and Forecasts
Break-even Analysis
Sales Forecast
Expense Forecast
Break-even Analysis
Sales Forecast
Expense Forecast
Controls
Implementation Milestones
Marketing Organization
Contingency Planning
Implementation Milestones
Marketing Organization
Connie Jugal
Outside Agencies
Strategic Partner
Contingency Planning
Difficulties and Risks
Worst Case scenarios