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MKT 4343-70: Emerging Media in Advertising / Fall 2020 Professor: Dr. Heidi E. Huntington

Class Days/Times/Location or Other Format: Online via WTClass Office Location: CC 332H Office Hours: MW 11 a.m. – 1 p.m., 3-4 p.m.; Th. 9 a.m. – noon and by appointment. See info on p. 5 of this syllabus to access Zoom office hours. Office Phone: (806) 651-2765 Email: hhuntington@wtamu.edu Social Media: Keep up with the latest happenings of your COB on Facebook and Twitter, connect with us on LinkedIn, and check out COB videos on YouTube.

Terms of Use A student's continued enrollment in this course signifies acknowledgment of and agreement with the statements, disclaimers, policies, and procedures outlined within this syllabus and elsewhere in the WTClass environment. This Syllabus is a dynamic document. Elements of the course structure (e.g., dates and topics covered, but not policies) may be changed at the discretion of the professor.

WTAMU Paul and Virginia Engler College of Business Mission Statement The mission of the Paul and Virginia Engler College of Business is to provide high quality undergraduate and graduate business education with a global perspective and ethical awareness. We accomplish this through emphasis on excellence in teaching, which is strengthened by faculty scholarship and supported by professional service. Learning Objectives of the WTAMU Paul and Virginia Engler College of Business Programs The Paul and Virginia Engler College of Business (COB) at West Texas A&M University (WTAMU) seeks to prepare students in the Bachelor of Business Administration (BBA), Master of Business Administration (MBA), Master of Professional Accounting (MPA), Master of Science in Computer Information Systems and Business Analytics (MSCISBA) and the Master of Science Finance and Economics (MSFE) degree programs for careers in business and to foster their professional growth

and advancement via key learning goals and objectives. The learning objectives of the Paul and Virginia Engler College of Business are as follows:

• Leadership

• Communication

• Critical Thinking

• Business Integration

• Core Business Knowledge

• Global Business Environment

• Business Ethics and Corporate Governance

Course Description Catalog Description: Explores the important emerging media issues facing the industry of advertising. Emerging media in advertising is applied to multiple topics, which include media theory, research practices,

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brand management, leveraging content from third-party sources, corporate mergers and acquisition, programming techniques, and new technology demands for advertising agencies at home and abroad. This course uses an integrated marketing communications approach and the “paid, owned, earned” media model to examine how emerging media forms influence how marketers can reach consumers. Specifically, we will discuss:

• media and communication theories such as, but not limited to, word-of-mouth, two-step flow, diffusion of innovations, transmedia storytelling, and spreadable media

• marketing concepts related to consumer co-creation of media, push vs. pull strategies, and more

• marketing techniques for brand storytelling and management, such as content marketing, native advertising, and social media marketing, including consideration of online influencers and so-called “microcelebrities”

• computer-enabled techniques such as search and programmatic advertising

• overview of techniques for conducting audience research via social and electronic media

The course is designed to mix theory and practice. As an online course, you will also be responsible for driving your own learning and applying the course content to your own interests. Course Objectives Upon completion of the course, the student should have working knowledge of media theory as it relates to emerging media in advertisting and should be able to:

• Develop internet and digital-media based marketing strategy and goals and select appropriate tools to meet those goals. (BBA Objective 1.1, 1.2, 1.3, 4.1)

• Understand the strategy behind and the tactical implementation of the following: o Social media/viral media/user generated content o Search engine marketing o Content marketing o Native advertising

o Integrated marketing communication using paid, owned, and earned media. (BBA Objective 4.1).

• Use knowledge of media theory and IMC to spot trends in emerging media that affect marketing and advertising efforts. (BBA Objective 3.1, 4.1)

Map from COB Learning Objectives to Specific Course Objectives The Engler College of Business Learning Goals are related to the course objectives for MKT 4343-70, as follows:

Engler College of Business Objective Course Objective

Communication BBA Objectives 1.1, 1.2, 1.3

Students will demonstrate competencies in written communication and communication technology and will illustrate and explain theories and concepts related to communication, media, and marketing via group/individual exercises, quizzes, written assignments, and discussion forums.

Critical Thinking BBA Objective 2.1

Students will demonstrate critical thinking through effective application of the course material to the exercises and assignments.

Business Integration BBA Objective 4.1

Students will illustrate the ability to integrate the theories and concepts related to emerging media advertising discussed in the course into a marketing plan for

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Engler College of Business Objective Course Objective a real-world client or into a case study of a real-world emerging media in

advertisting issues. Core Business Knowledge

BBA Objective 4.1 Students will demonstrate competencies in basic marketing tasks such as targeting and segmentation and developing emerging media advertising strategies via group/individual exercises and assignments.

Business Ethics & Corporate Governance

BBA Objective 3.1

Students will illustrate competencies in ethics as applied to emerging media advertising via group/individual exercises, written assignments, and discussion forums.

Course Materials (Including text, calculator, internet connectivity, software, virtual programs, etc.) Berger, J. (2013). Contagious: Why Things Catch On. New York: Simon & Schuster. (ISBN: 9781451686579)

As with any online class, students are expected to have a reliable Internet connection, to check in to WTClass

regularly, and to be proactive in communicating with me.

Course Grading Policies The standard grading scale will be used in this course. Composition of the Grade:

Syllabus Check-in 10 points 2% Module Quizzes (4) 100 points 20% Social Media Listening 50 points 10% Ad Analysis (2) 100 points 20% Mini Plan 50 points 10% Dig. Certifications (2) 100 points 20% Semester Reflection 10 points 2% Final Project 80 points 16% Total 500 points 100%

Grade Scale:

A = 500 - 450 points B = 449 - 400 points C = 399 - 350 points D = 349 - 300 points

F = 299 - 0 points Course Assignment, Examination, and or Project Policies Quizzes (100 cumulative points/20%) – Four of the learning modules will include a 25-point learning quiz consisting of multiple choice, true-false, fill in the blank, or short answer responses. The quizzes will be delivered via WTClass and will cover the material from the module, including readings and lecture material. The quizzes are open book/open notes. You may retake the quiz once; your highest score is the one that will

2%

20%

10%

20%10%

20%

2%

16%

Grade Composition

Syllabus Check-In

Module Quizzes

Social Media Listening

Ad Analysis (2)

Mini Plan

Dig Certs (2)

Semester Reflection

Final Project

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count toward your grade. You will have 15 minutes to complete each quiz attempt. Please let me know if you have testing accommodations. I recommend completing the quiz within the first week and a half the module is open. Digital marketing certifications (2, 50 points each [100 points total]/20%) – You will take online training and testing to complete two online digital marketing-related certifications. This assignment is designed to give you hands-on experience with practical digital marketing tools, and to allow you to specialize in an aspect(s) of digital marketing of your choice. From the list that will be provided in WTClass, you will choose two certifications that suit your own needs and interests. You will turn in proof of certificate completion and a minimum 300-word essay reflecting on your experience completing the certification. It will be graded based on whether proof of completion is submitted (30 points) and the quality of your essay (20 points). These certifications can take time to complete, so you will want to plan ahead to work on it a little at a time. This assignment will have its own folder on WTClass. Social Media Listening & Audience Profile Assignment (50 points, 10%) – You will use a tool like Netlytics to conduct a social media listening exercise and create an audience persona for a real company. Details will be provided within Module 2. Effective Advertising Analysis Assignment (2, 50 points each [100 points total], 20%) – You will critically assess an advertising campaign, including its appeals, target audience, placement, etc. to identify what makes it successful or not for its purpose. Details for the first assignment will be provided in Module 3, and details for the second assignment within Module 5. Mini Marketing Plan Media Budget Planning Assignment (50 points, 10%) – You will plan and draft a sample marketing plan with a media spending budget, including allocations to particular channels. Details will be provided within Module 4. Semester Reflection (10 points, 2%) – You will submit a 2-3 page reflection on your big takeaways from the class. Details will be provided within Module 6. Final Project (80 points, 16%) – You have your choice of the following two paper types. If you choose the case study option, you may team up with one to three classmates to work on a case for the Digital Marketing Competition ($1000 prize for the winner, Nov. 1 deadline). Specific instructions will be provided. This assignment will have its own folder on WTClass.

1. A case study of an real-world example of digital marketing tactics or strategies in use. This could be something you identify as an effective use or a poor use of the tactic or strategy. In your paper, you should discuss the background of the company involved, the context for the tactic or strategy being assessed, an assessment of its effectiveness or lack of, and discuss lessons for that marketers seeking to use emerging media/digital marketing can learn from this example. If you want to engage in a hands-on creative experience, this option may be adapted for a video or podcast-style presentation format. Contact me no later than Oct. 28 for details.

2. A marketing plan for a real-world client of your choosing that incorporates emerging media/digital marketing in a paid, owned, earned media mix. This plan should include an industry background; a

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company snapshot and SWOT analysis; description of a target audience, including audience persona; goals and objectives for the marketing plan; a proposal of a marketing campaign based on leveraging a mix of paid/owned/earned emerging media advertising/digital marketing strategies, including specific details about the strategies suggested; measurement and/or evaluation metrics; and a conclusion.

Classroom Conduct University Covid 19 Restrictions and Rules: Beginning July 1, unless a health-related exception exists, wearing a face covering is required for all individuals (faculty, staff, students, and visitors) on the campus of West Texas A&M University and campus facilities in the following areas:

• Indoor public areas on campus, including all non-private office or residential spaces, such as lobbies, restrooms, common spaces in residence halls, conference rooms, break rooms, elevators, and related campus-community areas; and

• Outdoor spaces where six feet or more of physical distancing is challenging to maintain reliably. Students will be required to wear a face covering in all classrooms and teaching/research laboratories; however, faculty will not be required to wear face coverings in explicit learning spaces to facilitate clear instruction.

Related course policy regarding face coverings: Because this is an online class, you do not need to wear a face covering for our class. Please do wear one if you stop by my office or are participating in other events on campus. Current Faculty Senate Statement: The WT Faculty Senate places the highest priority on the health and safety of our university’s students, faculty, and staff. In cooperation and consultation with Academic Affairs and Dean's Council, Faculty Senate strongly supports that everyone in the WTAMU campus community abide by the provisions, both present and future, set out by system and university administration to maintain health and safety during the COVID-19 pandemic. Further, Faculty Senate calls upon WT faculty to set an example for others by consistently and correctly wearing masks or face coverings while on campus, or at WT-sponsored events, as well as maintain at least six feet of physical distance. Additional Course Policies: Office Hours Policy: This semester, I will hold office hours primarily via Zoom. You can hop on to the relevant link below at any time during my scheduled office hours. There is a waiting room feature enabled, so sit tight until I can let you in the meeting, as I may be speaking with another student when you log on.

• Mondays and Wednesdays, 11 a.m. – 1 p.m.

Meeting link: https://wtamu.zoom.us/j/96615137991?pwd=U0RZT1Z2MDlYeWZqVmE2SS9QRzJDZz09

Passcode: 069598

• Mondays and Wednesdays, 3 – 4 p.m.

Meeting link: https://wtamu.zoom.us/j/96619435495?pwd=K0hYR0hvOVpxVW5LVjFMb0k1SGZ1UT09

Passcode: 774209

• Thursdays, 9 a.m. – noon

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Meeting link: https://wtamu.zoom.us/j/94942783040?pwd=cGRHV0I0UlRuM2hRQUtIYitYeWRUQT09

Passcode: 784925

While it is not required to sign up in advance, having some notice can be helpful in the Zoom format. If you think of it, you can sign up for a specific time slot within these hours here: https://calendly.com/hhuntington/office-hours-1 I am very responsive to email, and can answer some questions directly after class. You may also make an appointment to meet with me at another time if these do not work with your schedule. I will award 15 points of extra credit this semester if you visit with me during my office hours (or specifically make an appointment) by October 15 (Zoom counts). Plagiarism & Scholastic Honesty Policy: All work submitted in this course must be original. Do not submit work created for another class in this class without first getting my explicit permission. Safe Assign and/or Turnitin may be used to check for plagiarism, including self-plagiarism. Plagiarized work will automatically earn a grade of 0, and could be reported for additional sanctions. At my discretion, students may be given the opportunity to redo such work, subject to a minimum 2 letter-grade reduction in score; this is not a guarantee.

Late and Missed Work Policy: Assignments are due at the time (Central Time) and date indicated on the syllabus and/or assignment instructions and/or WTClass. All late assignments that are not granted prior permission by me for being late will be docked one-half a letter grade (i.e. 5% of the total points value) per day (24 hours) it is late. The clock on late work starts running one minute past the due time and includes weekends. A 0 may be entered in the WTClass gradebook for assignments not submitted by the deadline; late assignments may be regraded later, reflecting the points deduction policy for late work. That said, I am typically very flexible with assignment extensions if you contact me before the due date, or as soon as possible afterward in the case of an emergency. If you need to miss class, including for University-approved trips such as for sporting events, it is your responsibility to make me aware of such absences. Questions about Grades: I am more than happy to discuss your grades on any course assignment with you, but I will not do so in detail over email. Instead, come to my office hours or make an appointment to discuss with me. You must contact me within one week of when your grade is returned in order to request a grade adjustment, if applicable; note that speaking with me does not guarantee a grade adjustment. If you’re reading this, email me a (safe for work) Happy Birthday picture, meme, or gif by 5 p.m. Sept. 13 for 5 points of extra credit. Use the WTClass email feature or my email at the top of this syllabus to do so. Proper Forms of Address: In keeping with the practice of effective business communication, appropriate communication protocol will be enforced in all class contexts. Email or other communications with the professor and other students should follow the guidelines for effective messages as taught within the course. This includes using the proper form of address for me and correct spelling of my name (Dr. Huntington or Prof. Huntington). I reserve the right to not respond to emails and messages that do not use my proper form of address or name spelling. In turn, please let me know if you use a different name than that provided in the official class roster so that I may use the correct one. You may also alert me to your pronouns; email is fine.

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Extra Credit: Two opportunities worth a combined 20 points are described in this syllabus. Other opportunities may be offered throughout the semester at my discretion. Each extra credit assignment is due by the date listed in this syllabus and/or WTClass. Any extra credit opportunities will be equally available to all students. Course Topics - Tentative Calendar of Readings, Topics, and Due Dates

Module 1 Opens

Monday 8/24

Topic Introduction to the Course

Readings Assignments Syllabus Check-In

Due by 9 a.m. 8/31

Module 2

Opens Monday

8/31

Topic

Changing Models of Influence in a Fragmented Media Environment/ Know Your Audience: Audience Research, Segmentation, Targeting & Positioning

Readings

Berger pps. 1-92

Assignments

Module 2 Quiz Social Listening & Audience Profile

Due by

9 a.m. 9/21

Module 3

Opens Monday

9/21

Topic

Owned Strategies: Creating Content that Sticks & Spreads – Ad Appeals, Going Viral, Content Marketing

Readings

Berger pp. 93-153

Assignments

Module 3 Quiz Ad Analysis #1 Digital Certification #1

Due by

9 a.m. 10/12

Module 4 Opens

Monday 10/12

Topic

Paid Strategies: Native, Search & Programmatic, Media Buying

Readings

Berger pp. 154-210

Assignments

Module 4 Quiz Mini Marketing Plan

Due by

9 a.m. 11/2

Module 5 Opens

Monday 11/2

Topic

Earned Strategies: Influencers, Social Media Tools, PR & More

Readings

See PDFs/links on WTClass

Assignments

Module 5 Quiz Ad Analysis #2 Digital Certification #2

Due by

9 a.m. 11/23

Module 6 Opens

Monday 11/23

Topic

Future Trends in Digital Marketing/Emerging Media

Readings See PDFs/links on WTClass

Assignments

Semester Reflection

Due by

5 p.m. 12/3

Final Case Study due 5 p.m. 12/8

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WTAMU Paul and Virginia Engler COB Student Code of Ethics Each student enrolled in COB courses accepts personal responsibility to uphold and defend academic integrity and to promote an atmosphere in which all individuals may flourish. The COB Student Code of Ethics strives to set a standard of honest behavior that reflects well on students, the COB and West Texas A&M University. All students enrolled in business courses are expected to follow the explicit behaviors detailed in the Student Code of Ethics. Code of Ethics

• Do not use notes, texts, solution manuals, or other aids for a quiz or exam without instructor authorization.

• Do not copy the work of others and/or allow others to view your answers or copy your work during a quiz, exam, or on homework assignments.

• Do not allow other parties to assist in the completion of your quiz, exam, homework, paper, or project when not permitted.

• Do not work with other students on projects or assignments without authorization from the course instructor.

• Properly cite and specifically credit the source of text, graphic, and web materials in papers, projects, or other assignments.

• Do not forge the signature of an instructor, advisor, dean, or another student.

• Provide truthful information for class absences when asking faculty for excused absences or for a make-up for a quiz, exam, or homework.

• Provide truthful information on your resume including work history, academic performance, leadership activities, and membership in student organizations.

• Respect the property, personal rights, and learning environment of all members of the academic community. This includes posting, sharing, and otherwise distributing the course materials outside of this course without expressed permission of the faculty, college, university, or system.

• Live up to the highest ethical standards in all academic and professional endeavors.

Students violating the Student Code of Ethics will be reported to the Dean’s office and are subject to penalties described in the West Texas A&M University Code of Student Life, which may include suspension from the University. In addition, a violator of the Student Code of Ethics may become ineligible for participation in student organizations sponsored by the COB and for recognition for College academic honors, awards, and scholarships. COB Student Resources Link The COB has developed a Student Resources repository (e.g., APA writing style information, business core reviews, facilities, and other helpful supplements), which can be found on the COB Website. Additionally, WTAMU has developed an Academic Study Skills information site to assist students (e.g., study habits, supplemental instruction, tutoring, writing and math skills), which can be found on the WTAMU Website. For WTAMU Writing Center information (for students needing writing assistance, guidance, and feedback), please

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visit their website. COB Communications Component The Paul and Virginia Engler College of Business Communication Component requires students to demonstrate knowledge of communication skills. The COB communications component is a requirement in the following courses: ACCT 4373 (Accounting Communications), BUSI 1304 (Business Communication), BUSI 3320 (Digital Collaboration and Communication), BUSI 4333 (Cross-Cultural Issues in Business Communications), BUSI 4350 (Current Issues in Management Communications), BUSI 4375 (Healthcare Communication), BUSI 4380 (Conflict Resolution and Negotiation), BUSI 4382 (Emerging Media Law), CIDM 3320 (Digital Collaboration and Communication), ECON 4370 (Economics of Health Care), FIN 3350 (Personal Financial Planning), FIN 4320 (Investments), FIN 4321 (Portfolio Theory), MGT 3335 (Organizational Behavior), MGT 4380 (Conflict Resolution and Negotiation), or MKT 3342 (Consumer Behavior). Student Travel Opportunities In multiple business courses, there may be opportunities for student travel supplemented by student fees. If you have an interest in such opportunities as they become available, please notify a faculty member. Dropping/Repeating the Course Should a student decide to drop the course, it is the student’s responsibility to be aware of the final drop dates and adhere to the WTAMU Add/Drop policy. Any student participating in the course after the WTAMU posted drop date will be considered active and a grade will be administered at the end of the course for that student. Students are charged a fee for any course attempted for a third or subsequent time at WTAMU other than a non-degree credit developmental course or exempted courses. Scholastic Dishonesty It is the responsibility of students and instructors to help maintain scholastic integrity at the University by refusing to participate in or tolerate scholastic dishonesty. Commission of any of the following acts shall constitute scholastic dishonesty. This listing is not exclusive of any other acts that may reasonably be said to constitute scholastic dishonesty: acquiring or providing information for any assigned work or examination from any unauthorized source; informing any person or persons of the contents of any examination prior to the time the examination is given in subsequent sections of the course or as a makeup; plagiarism; submission of a paper or project that is substantially the same for two courses unless expressly authorized by the instructor to do so; submission of a paper or project prepared by another student as your own. You are responsible for being familiar with the University's Academic Integrity Code, as well as the COB Student Code of Ethics listed in this document. Academic Integrity All work must be completed individually unless otherwise stated. Commission of any of the following acts shall constitute scholastic dishonesty: acquiring or providing information for any assigned work or examination from any unauthorized source; informing any person or persons of the contents of any examination prior to the time the exam is given in any subsequent sections of the course or as a makeup; plagiarism; submission of a paper or project that is substantially the same for two courses unless expressly authorized by the instructor to do so. For more information, see the Code of Student Life.

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Viewpoints/External Websites Disclaimer The views expressed in this document, web-based course materials, and/or classroom presentations and discussions are those of the professor and do not necessarily represent the views of West Texas A&M University, its faculty and staff, or its students. Views expressed by students are likewise those of the person making such statements. It is understood and expected that each individual within this course will respect and allow individual difference of opinion. Neither the professor, the COB, nor WTAMU are responsible for the content of external websites discussed in the classroom and/or linked to via online course materials, emails, message boards, or other means. Referred websites are for illustrative purposes only, and are neither warranted nor endorsed by the professor, COB, or WTAMU. Web pages change frequently, as does domain name ownership. While every effort is made to ensure proper referencing, it is possible that students may on occasion find materials to be objectionable for reasons beyond our control. Acceptable Student Behavior Classroom behavior should not interfere with the instructor’s ability to conduct the class or the ability of other students to learn from the instructional program (Code of Student Life). Unacceptable or disruptive behavior will not be tolerated. Students engaging in unacceptable behavior may be instructed to leave the classroom. Inappropriate behavior may result in disciplinary action or referral to the University’s Behavioral Intervention Team. This prohibition applies to all instructional forums, including electronic, classroom, labs, discussion groups, field trips, etc. Technology Requirements All technological requirements for the successful completion of this course are the responsibility of the student, including access to a working computer and/or to a device with secure broadband Internet connection, data storage and retrieval, and state-of-the-art security. The student is responsible for all technological problems not related to WTAMU, including but not limited to equipment failures, power outages, and internet breakdowns. Furthermore, students are responsible for all necessary technical and operational skills for completing this course, and for being familiar with WTClass (the Blackboard Learning Management System) both in a general sense and in a specific sense as pertaining to this course and any materials stored within. The professor is not responsible for any technical matters related to WTClass. Students must contact the IT Service Center at 806-651-4357 or itsc@wtamu.edu if they have problems accessing and/or using the WTClass environment. Students are also encouraged to consult the Student Technology Support Portal at students.wtamu.edu for help with WTClass. Physical or Educational Access - ADA Statement West Texas A&M University seeks to provide reasonable accommodations for all qualified persons with disabilities. This University will adhere to all applicable federal, state, and local laws, regulations, and guidelines with respect to providing reasonable accommodations as required to afford equal educational opportunity. It is the student's responsibility to register with Student Disability Services (SDS) and to contact faculty members in a timely fashion to arrange for suitable accommodations. Contact Information: Student

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Success Center, CC 106; phone 806-651-2335. Current Faculty Senate Statement: The WT Faculty Senate places the highest priority on the health and safety of our university’s students, faculty, and staff. In cooperation and consultation with Academic Affairs and Dean's Council, Faculty Senate strongly supports that everyone in the WTAMU campus community abide by the provisions, both present and future, set out by system and university administration to maintain health and safety during the COVID-19 pandemic. Further, Faculty Senate calls upon WT faculty to set an example for others by consistently and correctly wearing masks or face coverings while on campus, or at WT-sponsored events, as well as maintain at least six feet of physical distance. Title IX Statement West Texas A&M University is committed to providing a learning, working, and living environment that promotes personal integrity, civility, and mutual respect in an environment free of sexual misconduct and discrimination. Title IX makes it clear that violence and harassment based on sex and gender are Civil Rights offenses subject to the same kinds of accountability and the same kinds of support applied to offenses against other protected categories such as race, national origin, etc. Harassment is not acceptable. If you or someone you know has been harassed or assaulted, you can find the appropriate resources

here:

• WTAMU Title IX Coordinator- Georganna Ecker TitleIX@wtamu.edu or call 806.651.3199

• WTAMU Counseling Services – Classroom Center 116, or call 806.651.2340

• WTAMU Police Department – 806.651.2300, or dial 911

• 24-hour Crisis Hotline – 800.273.8255, or 806.359.6699, or 800.692.4039

• Visit the Notalone website For more information, see the Code of Student Life.

WT Attendance Policy for Core Curriculum Classes For the purposes of learning assessment and strategic planning, all students enrolled in Core Curriculum or developmental courses at West Texas A&M University must swipe their Buff Gold cards through the card reader installed in the classroom/lab for each class/lab meeting. Evacuation Statement If you receive notice to evacuate the building, please evacuate promptly but in an orderly manner. Evacuation routes are posted in various locations indicating all exits, outside assemble area, location of fire extinguishers, fire alarm pull stations and emergency telephone numbers (651.5000 or 911). In the event an evacuation is necessary; evacuate immediately do not use elevators; take all personal belongings with you; report to outside assembly area and wait for further information; students needing assistance in the evacuation process should bring this to the attention of the instructor at the beginning of the semester. Copyright All original content in this document, all web-based course materials (be they text, audio, and/or video), and/or classroom presentations are subject to copyright provisions. No distribution without the express written consent of the author. Students are prohibited from selling (or being paid for taking) notes during this course to or by any person or commercial firm without the express written permission of the professor.

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* Syllabus template approved by COB Curriculum Committee July 2020. Annual review of the syllabus is a formal part of the COB continuous improvement process.