mkt 243 folio
TRANSCRIPT
COMPANY NAME
TEDDY LU
COMPANY BACKGROUND
Teddy Lu is a company that sales and produce many types of baby product. It has produced many types of baby product from cloth to baby bath tub. This company already have many branches in all region and country. This company was first introduced in 2005. Since it launch in 2005, it has quickly turned into a bustling international wholesale business for
children's product, selling in specialty stores in the US, Canada Central and South America. This company also imports and wholesales colourful children product collections for infant and toddler sets.
Page | 1
SEGMENTATION
Target market
Our products are targeted to those parents who have newborn baby and up to six months old.
This is because this product is suitable for babies and it gives more benefits to both parents
and babies, as the baby grows up it can be used as different function such as bath seat, step
stools and storage.
Segmentation base used
We use psychographic segmentation base. We want to attract consumer through emotional
motives for example to care for their loved one especially their baby
.
Page | 2
Targeting strategy applied
Concentrated targeting strategy – our target market only aim for parents that have a newborn
and up to six months babies. This is because this product is specially design for parents with
newborn and up to six month babies.
Page | 3
PRODUCT
Significance of the product to consumer and market
This product is able to give comfort to baby because it was design with materials suitable for
use in baby’s bath. Besides that, it also provides parents with easiest way to bath their baby
because it has a wavy design and it fits the baby size.
Specification
a) Color : Green, blue , white
b) Silicone padding – to prevent baby from sliding. Extra ridge also keeps baby’s
head steady
c) Silicone strip – comfortable for the parents arms when bathing the baby. Also
serves as grip when flipped over and use as a stool
d) Lid from bottom prevent the tub from sliding
Benefits and function
a) Benefits
i. Multi-purpose
ii. Save space
iii. Portable
b) Functions
i. Baby bathtub
ii. Storage
iii. Steps stool
iv. Bath seat
Page | 4
Picture of product
Page | 5
Page | 6
Labelling
Persuasive Labeling
Informational labeling
Page | 7
COMFORT AND
DURABLE
Positioning strategy
Product position – we want to change consumers perception about baby bathtub. Tub tub is
not only function as a baby bath tub but it also have many other function.
Trademark
Page | 8
PLACE
Type of distribution applied
Specialty stores – Baby product shop
Area and territory applicable for the products
-Develop urban areas
-Kuala Lumpur, Malaysia
Page | 9
-Kota Kinabalu, Sabah
- Kuching, Sarawak
Page | 10
PROMOTION
Types of promotion applied
1. Printed advertisement
2. Television commercial
Appeal and executing of message that applied
a) Appeal
-Convenience
b) Executing of message
-mood or image
Page | 11
PRICING
Pricing objective. Significant of pricing objective.
- Profit oriented pricing objective
- Significance
a) Profit maximization
To maximize profit to cover high production cost
b) Satisfactory profit
To gain consistent profits. Profits must be same level with the risk
that will be face by company.
Tactic of setting the price
- Discounts, allowances, rebate and value based pricing
Value base pricing – Price sets is equivalent/ comparable with the
quality/ value of the product
Page | 12
CONCLUSION
We hope this product will be well received by customers and to compete with other brand
products. We also hope this product can help to facilitate parents in the process of bathing
their baby.
If the product does not succeed to get high profit, we will make adjustments in terms of
product improvement in design, function and quality.
Page | 13
CONTENT
PAGES
COMPANY NAME & BACKGROUND 1
SEGMENTATION 2-3
PRODUCT
-significance of the product to consumer and
market
- specification
-benefit and function
-warranty period
- picture of the products
-labeling
-Positioning strategy
- trademark
4-8
PLACE 9-10
PROMOTION 11
PRICING 12
CONCLUSION 13
Page | 14