mixed use-study-tour-pres-13-may-2015
TRANSCRIPT
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SARAH HORSFIELD
Global Trends in Mixed Use DevelopmentTHE NEW PARADIGM IN URBAN PLACEMAKING
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THE HIGHLIGHTS
The Mega TrendsIts all about AMENITYDesigning Cities for the MillennialsAffordable Housing Re-imagined Green Space as the 4th PlankNew Communities in the 21st Century The Take-outs
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Global Trends in Mixed Use DevelopmentTHE NEW PARADIGM IN URBAN PLACEMAKING
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WHAT IS MIXED USE?
According to Harvard School of Design:-
3 USES in1 BUILDING
No Component
Residential
Office
Retail
Global Trends in Mixed Use DevelopmentTHE NEW PARADIGM IN URBAN PLACEMAKING
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MIXED USE IN MELBOURNE?
HOTEL
Global Trends in Mixed Use DevelopmentTHE NEW PARADIGM IN URBAN PLACEMAKING
OFFICE RETAIL RESIDENTIAL OPEN SPACE
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MIXED USE IN MELBOURNE?
HOTEL
Global Trends in Mixed Use DevelopmentTHE NEW PARADIGM IN URBAN PLACEMAKING
OFFICE RETAIL RESIDENTIAL OPEN SPACE
COLLINS PLACE
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MIXED USE IN MELBOURNE?
HOTEL
Global Trends in Mixed Use DevelopmentTHE NEW PARADIGM IN URBAN PLACEMAKING
OFFICE RETAIL RESIDENTIAL OPEN SPACE
COLLINS PLACE
MOST CBD PROJECTS
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MIXED USE IN MELBOURNE?
HOTEL
Global Trends in Mixed Use DevelopmentTHE NEW PARADIGM IN URBAN PLACEMAKING
OFFICE RETAIL RESIDENTIAL OPEN SPACE
COLLINS PLACE
MOST CBD PROJECTS ?
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THE MEGA TRENDS
Mass migration of 2.5 billion people from suburbs, towns, and villages to the world’s cities represents the “biggest development opportunity in the history of the planet” for the global real estate industry.
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BUT, we can’t just be focused on bricks and mortar. We have to be more than architects or engineers. We need to be sociologists, as people are using our buildings in a fundamentally different way.
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Rob Speyer – Global CEO Tishman Speyer
Internet has actually deepened a desire for face-to-face interaction and connectivity. Commercial and residential projects where people can meet either intentionally or by chance and build community through common spaces will succeed most.
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Global Trends in Mixed Use DevelopmentTHE NEW PARADIGM IN URBAN PLACEMAKING
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THE MEGA TRENDS
Office workers want to work near each other in open spaces that foster collaboration; demand for office space with discrete areas like cubicles or individual offices is in decline. Interior walls are the “dinosaurs” of office buildings and “may soon be extinct.”
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The technology sector will continue to be the economic driver in cities around the globe. Younger tech workers want to live and work in cities and have no desire for what earlier generations aspired to—a single-family home in the suburbs, a car, and a commute.
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Global Trends in Mixed Use DevelopmentTHE NEW PARADIGM IN URBAN PLACEMAKING
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LOCATION, LOCATION, LOCATION?
Amenity, amenity, amenity!Amenity is the new differentiator of value:
Pet Amenity
Global Trends in Mixed Use DevelopmentTHE NEW PARADIGM IN URBAN PLACEMAKING
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LOCATION, LOCATION, LOCATION?
High end Hotel style facilities
Global Trends in Mixed Use DevelopmentTHE NEW PARADIGM IN URBAN PLACEMAKING
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LOCATION, LOCATION, LOCATION?
Sophisticated F&B Precinct Programming
Global Trends in Mixed Use DevelopmentTHE NEW PARADIGM IN URBAN PLACEMAKING
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DESIGNING FOR THE MILLENIALS
Millenials (Gen Y) make up
40% of US total population
FUNDAMENTALLY DIFFERENT DRIVERS
around living, working & connecting
Inner cities undergoing RENNAISSANCE
as Tech companies abandon suburbia to
meet urban aspirations of millenials
New workplaces designed to foster COLLABORATION,
SPONTANEOUS INTERACTION; more like a Starbucks than
an office
Global Trends in Mixed Use DevelopmentTHE NEW PARADIGM IN URBAN PLACEMAKING
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DESIGNING FOR THE MILLENIALS
Boston Seaport
Global Trends in Mixed Use DevelopmentTHE NEW PARADIGM IN URBAN PLACEMAKING
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AFFORDABLE HOUSING REIMAGINED
Via Verde
Global Trends in Mixed Use DevelopmentTHE NEW PARADIGM IN URBAN PLACEMAKING
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AFFORDABLE HOUSING REIMAGINED
Via Verde
Global Trends in Mixed Use DevelopmentTHE NEW PARADIGM IN URBAN PLACEMAKING
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AFFORDABLE HOUSING REIMAGINED
Arbour House
Global Trends in Mixed Use DevelopmentTHE NEW PARADIGM IN URBAN PLACEMAKING
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AFFORDABLE HOUSING REIMAGINED
Arbour House
Global Trends in Mixed Use DevelopmentTHE NEW PARADIGM IN URBAN PLACEMAKING
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GREEN SPACE AS THE 4TH PLANK
JULY 2014
BIRDS EYE VIEWDomino Building, New York
Global Trends in Mixed Use DevelopmentTHE NEW PARADIGM IN URBAN PLACEMAKING
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NEW COMMUNITIES IN 21ST C
New Communities – the return to the farm?
Global Trends in Mixed Use DevelopmentTHE NEW PARADIGM IN URBAN PLACEMAKING
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TAKE-OUTS
Amenity is the new value differentiatorPrecinct Programming vs Building ArchitectureSuccessful Mixed Use = getting the fundamentals rightMarriage of Affordable, Healthy, Green, Smart Design is transforming social outcomes Today developers need to be sociologists, as people are using space in fundamentally different ways.
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Global Trends in Mixed Use DevelopmentTHE NEW PARADIGM IN URBAN PLACEMAKING
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