MANSUKHBHAI PRJAPATI

PRAVEEN MUKATI 141109029

DEPT OF PLANNING AND ARCHITECTURE

MANIT BHOPAL

MAN OF INNOVATION

Mansukhbhai Prajapati

The initial struggle

The entrepreneurial

streak

The turning point

INNOVATION -THE MITTICOOL STORY

In the fateful earthquake of

January 2001, Mansukhbhai

suffered huge loss, as most

of his stock got broken.

In February 2001, Sandesh

Gujarati Daily had a photo

feature on the earthquake

where at one place it showed

a broken water filter of

Mansukhbhai with the

caption ‘the broken fridge of

poor’.

CONTI…

rural fridge that did not need

electricity and could be used by

masses. It was 2002 when he

actually started his work.

finally came out with Mitticool

fridge in 2005.

His success story has been widely

covered in the regional and

national media.

The Discovery Channel, Aaj Tak,

NDTV, IBN 7, DD News, BBC and

Vividh Bharti, AIR have covered

his innovations.

SCOUTING OF THE INNOVATOR On one of the news channel showcased Innovator’s

programme on innovation, which was noticed by Shri

Maheshbhai (Chief Innovation Manager) of GIAN and he

finally contacted the innovator.

Micro Venture Innovation Fund Support

GIAN’S STUDY ON NEED GAP

ANALYSIS AND MARKET FOR

INNOVATIONLimitations of available apparatus

Benefits of Innovated Product

Market for The Innovated Product

STATUS OF INNOVATION

Investment Feasibility and Conclusion

The road ahead

AAVO , KUCH DIN TO GUJARO

GUJRAT ME - Mansukhbhai