mitsubishi great driving challenge
DESCRIPTION
One of the first ever social media marketing campaigns out of India. Mitsubishi Great Driving Challenge.TRANSCRIPT
THE GREAT DRIVING CHALLENGE
Mitsubishi
Mitsubishi GDC. The event
Integrated launch plan for Mitsubishi Cedia Sport in India
Three couples get to drive Mitsubishi Cedia Sports for 12 days as they travel across India, blogging, twittering, videoing their journey
For a million Rupee jackpot and a lifetime of bragging rights
Mitsubishi GDC, the media plan
Launched using daily press, PR and online the MGDC started off as a fully integrated campaign that was sharply focussed on talking to the connected, well-heeled Indian.
Social media elements included Twitter, Facebook, Yahoo Answers, posts on forums like Team BHP, blogs and more..
Launch Ad
Follow Up Ad 1
Strip Ads / Web Banners
Search trajectory on Google Trends
The website
Website
Organic search results
Facebook fan page
Orkut
Posts on Linkedin to attract older audiences
Consumer blog posts
GDC on Forums
Twitter searches for GDC
Registrations
From the GDC blog
An attempt to spam the voting was caught!
Fan generated video on YouTube
Mail from one of the editors of Team BHP
Results
• Over 7 million page views in less than 2 months
• 20000 couple registrations• 250,000 votes cast by fans in the
online voting and shortlisting• Over 100+ comments per post on the
blog• GDC became the top 500 sites in India
during the
The winners Radhika & Bharat