Mister DonutMister Donut

Reporter: Jessica

ContentsContents• Information

• Concept

• Slogan

• Products

• SWOT Analysis

• Conclusion

InformationInformation

• It is from Japan

• It just sell the donut and coffee

• There are only three stories in Taipei

• There are many kind of favors

ConceptConcept

• High quality and fresh products

• The clean and convince shop

• The employees training course

• hand made

• customer's heart as my heart

SloganSlogan

你要的幸福，隨時出爐• The happiness you want is

coming right up!

StrengthStrength

• Various flavor products for choose

• Delicious and fresh

• Not expensive

• Scarce and precious

• Someone tests good, and tells others.

• Novelty and famous

WeaknessWeakness

• Only three place to sell the donut

• If you want to buy it, you need to stand in a line above half hours.

• No commercial

• High cost

OpportunityOpportunity

• Keep in developing new flavor

• Strong reputation

• Combine donuts and coffee to become tea time

• Multiple store

• Public praise

ThreatThreat

• Sweet food only be regarded as the dessert

• Monopolized shop is not enough

• People usually like the new and loathe the old, like the “Egg Tart”

ConclusionConclusion

Create Quality Service

Public praise Success

ReferenceReference

• Mister Donut

• Japan

• Photograph from: 1 . 2

Thank you!