misson & vission of airtel
TRANSCRIPT
![Page 1: Misson & Vission of Airtel](https://reader034.vdocuments.us/reader034/viewer/2022051322/5467ca6fb4af9f493f8b58c9/html5/thumbnails/1.jpg)
![Page 2: Misson & Vission of Airtel](https://reader034.vdocuments.us/reader034/viewer/2022051322/5467ca6fb4af9f493f8b58c9/html5/thumbnails/2.jpg)
VISION & MISSION OF AIRTEL
Group member name
Ramesh SharmaRamesh Sharma Kamlesh PatilKamlesh PatilRounak JainRounak Jain Narendra JainNarendra Jain
Submitted to Prof. Aslam
![Page 3: Misson & Vission of Airtel](https://reader034.vdocuments.us/reader034/viewer/2022051322/5467ca6fb4af9f493f8b58c9/html5/thumbnails/3.jpg)
Type Public
Founded 1995 as Bharti Tele-Ventures [2]
Founder(s) Sunil Bharti Mittal
Headquarters
New Delhi, India
Key people Sunil Mittal(Chairman) & (CEO)
Industry Telecommunications
Products WirelessTelephoneInternetSatellite Television
Revenue ▲ US$ 6.73 billion (2008)
Net income ▲ US$ 1.59 billion (2008)
Total assets ▲ US$ 12.28 billion (2008)
Owner(s) Bharti Enterprises
Website Bharti GroupAirtel
![Page 4: Misson & Vission of Airtel](https://reader034.vdocuments.us/reader034/viewer/2022051322/5467ca6fb4af9f493f8b58c9/html5/thumbnails/4.jpg)
VISION
“To be globally admired for telecom services that delight customers”
![Page 5: Misson & Vission of Airtel](https://reader034.vdocuments.us/reader034/viewer/2022051322/5467ca6fb4af9f493f8b58c9/html5/thumbnails/5.jpg)
MISSION
Customer service focus Empowered employees Innovative services Cost efficiency
![Page 6: Misson & Vission of Airtel](https://reader034.vdocuments.us/reader034/viewer/2022051322/5467ca6fb4af9f493f8b58c9/html5/thumbnails/6.jpg)
One of India’s leading private sector providers of telecommunications services
The company was the first private operator to provide mobile services in all the 23 circles in India
The number of telephone subscribers in India increased to 494.07 Million at the end of August-09 from 479.07 Million in July-2009, thereby registering a growth rate of 3.13%. With this, the overall Tele-density in India reaches 42.2
Total subscriber for airtel till aug. 2009 are107996533
The company complements its mobile, broadband & telephone services withnational and international long distance services. The company also has asubmarine cable landing station at Chennai, which connects the submarinecable connecting Chennai and Singapore
BACKGROUND OF
![Page 7: Misson & Vission of Airtel](https://reader034.vdocuments.us/reader034/viewer/2022051322/5467ca6fb4af9f493f8b58c9/html5/thumbnails/7.jpg)
BACKGROUND OF
Recent Highlights 2005-2006 New structure created to take forward the corporate vision of making
Airtel the most admired brand by 2010 Manoj Kohli to be the President Of Bharti Airtel Joint Presidents appointed for three independent SBUs – K Krishnan
(Broadband & Telephone Services); Vinod Sawhny (Enterprise Services) and Sanjay Kapoor (Mobility)
Airtel Management Board Chaired by Manoj Kohli to consist of three Joint Presidents and Sarvjit Dhillon (Director -Finance & Business Integration), Jai Menon (Director IT & Innovation), Hemant Sachdev (Director, Marketing & Communication), Don Price (Director, Networks) for Bharti Airtel.
![Page 8: Misson & Vission of Airtel](https://reader034.vdocuments.us/reader034/viewer/2022051322/5467ca6fb4af9f493f8b58c9/html5/thumbnails/8.jpg)
![Page 9: Misson & Vission of Airtel](https://reader034.vdocuments.us/reader034/viewer/2022051322/5467ca6fb4af9f493f8b58c9/html5/thumbnails/9.jpg)
MARKETING VALUE
Matching Demand to Supply Just in Time Marketing Consumer win win approach Customer first thinking Market creation Trust & empathy
![Page 10: Misson & Vission of Airtel](https://reader034.vdocuments.us/reader034/viewer/2022051322/5467ca6fb4af9f493f8b58c9/html5/thumbnails/10.jpg)
MARKETING PROCESS
& COMMUNICATION
INTERACTIVE Point of need
Communication Personalization Interactive Conversations
![Page 11: Misson & Vission of Airtel](https://reader034.vdocuments.us/reader034/viewer/2022051322/5467ca6fb4af9f493f8b58c9/html5/thumbnails/11.jpg)
MARKET ANALYSIS
Customer delight
Measuring customer satisfaction, channel satisfaction, walk in feedback score
Marketing performance
Brand performance
![Page 12: Misson & Vission of Airtel](https://reader034.vdocuments.us/reader034/viewer/2022051322/5467ca6fb4af9f493f8b58c9/html5/thumbnails/12.jpg)
CONSUMER APPROACH
Anticipates customers needs Transparent in dealing with customers Attending the problems of the customer before one’s own Creates energy & excitement at work Goes beyond tasks to attend the emotional needs of people
![Page 13: Misson & Vission of Airtel](https://reader034.vdocuments.us/reader034/viewer/2022051322/5467ca6fb4af9f493f8b58c9/html5/thumbnails/13.jpg)
GSM Market Share
19.3%
2.6%2.9%4.0%2.8%
5.2%
24.0%
27.9%
11.2%
Bharti
BSNL
Hutch
Idea
BPL
Spice
Aircel
Reliance
MTNL
![Page 14: Misson & Vission of Airtel](https://reader034.vdocuments.us/reader034/viewer/2022051322/5467ca6fb4af9f493f8b58c9/html5/thumbnails/14.jpg)
MARKET SEGMENTATION & POISITIONING
BASES OF SEGMENTATION
Geographical segmentation Demographic segmentation Behavioral segmentation
![Page 15: Misson & Vission of Airtel](https://reader034.vdocuments.us/reader034/viewer/2022051322/5467ca6fb4af9f493f8b58c9/html5/thumbnails/15.jpg)
POSITIONING OF
A decade ago, Airtel positioned itself as an aspirational & lifestyle brand.
The target customer was clearly defined: elite upmarket, professionals & entrepreneurs.
Airtel’s power trip : logo was black with tagline “power to keep in touch”.
power to keep in touch
Airtel brand then aimed at leadership, be it in innovation, network, offering or service.
![Page 16: Misson & Vission of Airtel](https://reader034.vdocuments.us/reader034/viewer/2022051322/5467ca6fb4af9f493f8b58c9/html5/thumbnails/16.jpg)
Tagline indicated it: “Airtel celebrates the spirit of leadership” & The first choice of corporate leaders”.
In 1999, communication changed from “power” to “Touch tomorrow”.
Touch Tomorrow
In 2002-2003 it was changed to “Live Every Moment” In 2003, Airtel adopted the “ Express Yourself “ positioning
which is also its current tagline.
![Page 17: Misson & Vission of Airtel](https://reader034.vdocuments.us/reader034/viewer/2022051322/5467ca6fb4af9f493f8b58c9/html5/thumbnails/17.jpg)
BRAND IMAGE
Aggressive market expansion Functionality & Efficiency Physical presence People’s emotions
![Page 18: Misson & Vission of Airtel](https://reader034.vdocuments.us/reader034/viewer/2022051322/5467ca6fb4af9f493f8b58c9/html5/thumbnails/18.jpg)
BRAND MANAGEMENT
Unlocking consumer scarcities
One to one, one to many relationships
Need for a trusted partner Consumer outsource
![Page 19: Misson & Vission of Airtel](https://reader034.vdocuments.us/reader034/viewer/2022051322/5467ca6fb4af9f493f8b58c9/html5/thumbnails/19.jpg)
NEW PRODUCT DEVELOPMENT
Towering strength Meet requirement Developing applications
![Page 20: Misson & Vission of Airtel](https://reader034.vdocuments.us/reader034/viewer/2022051322/5467ca6fb4af9f493f8b58c9/html5/thumbnails/20.jpg)
MARKETING ENVIRONMENT
Aim:- To create, capture n deliver value. They introduce cutting edge marketing management
which involves thinking & provide framework & strategies. Emphasize market leader. Cross cultural negotiation.
![Page 21: Misson & Vission of Airtel](https://reader034.vdocuments.us/reader034/viewer/2022051322/5467ca6fb4af9f493f8b58c9/html5/thumbnails/21.jpg)
Pricing policy
Dynamic Pricing Multiple pricing Points. Value addition to customer. Freedom of choice.
![Page 22: Misson & Vission of Airtel](https://reader034.vdocuments.us/reader034/viewer/2022051322/5467ca6fb4af9f493f8b58c9/html5/thumbnails/22.jpg)
MARKETING REVERSE SYSTEM
Process Organization Mass Customization Sector Destruction Integrated Solutions Integrated Business Design Consumer Spaces Social Responsibility
![Page 23: Misson & Vission of Airtel](https://reader034.vdocuments.us/reader034/viewer/2022051322/5467ca6fb4af9f493f8b58c9/html5/thumbnails/23.jpg)