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Week 9 –Globalization MIS5100: Management Information Systems

Today’s Agenda

  Case Discussion

  Reading Discussion   Blog Discussion Question   Globalization Group Activity

Case Study Discussion

  Why did Wyeth seek a globally integrated strategy?   What barriers did Wyeth face in implementing the

strategy?   Define globalization at Wyeth.   How are globalization and standardization related.   What was the role of IT in the globalization of

Wyeth?   Critique the IT-led globalization of Wyeth. What

worked? What didn’t work?

100-Second Reflection

1.  What would you like to remember at the end of the semester about the Wyeth case?

2.  What would you like to know more about?

3.  Any other comments?

Blog Discussion

  IT and Globalization   Is IT the reason for globalization?   Is IT a solution to globalization challenges?

Reading: Pendulum

  Centralized IT   Decentralized IT   Hybrid

The Globalization Group Activity

  Groups of 2-3, take pen and paper... ... explore in building (or look outside).

  Identify 2-3 products or services.   Rate on scale of 1-7 (1 = not much, 7= quite a lot)

  How much has globalization changed this product or service compared to 10-20 years ago?

  How much could globalization potentially change this product or service in the next 10-20 years?

  Return promptly by agreed up time

P R O F . S T E V E N L . J O H N S O N E M A I L : S T E V E N @ T E M P L E . E D U

T w i t t e r : @ S t e v e n L J o h n s o n http://stevenljohnson.org

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