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MIS5001.401: Information Technology Management Key Slides Weeks 1-3

Week 1: Agenda

  Introduction to...  Content  Format

  Expectations   In Class Exercises  Syllabus Review

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Information Technology Management

MIS5001 Management Information

Systems

Introduction to Information Technology

Understand role of IT in improving

firm performance

Learn common justifications for IT

initiatives

N/A

N/A

MIS5102 Business Process

Improvement

Fundamentals of Business Process

Analysis

N/A

Communicate IT value to business

audience

Learn business analysis and

consulting skills

Analyze requirements for

IT-enabled business change

MIS5108 Information

Systems Strategy

Strategic Value of Information Technology

Identify and evaluate strategic

value of IT

Develop business case for IT-related

initiative

N/A

Develop a plan for organization

change

MIS5101 Business

Intelligence

Data, Information and Knowledge

management

Apply business intelligence

solutions to solve business problems

N/A

Integrate data across multiple

sources

Develop information

security policies and plans

Understand issues in implementing successful IT strategy (process, organization, incentives)

Evaluate IT investments and IT-enabled business opportunities.

Form a business case for a technology initiative.

Analyze a current business process and improve it (BPM).

Create a plan for transitioning from existing systems to new systems and processes.

Coming Attractions

  Check website: discussion question in next 24-48 hours   Post a response   Read and reply to other’s comments, too

  Read assigned readings and consider the discussion questions in syllabus

  Bring written notes to class with   one copy to turn in   one copy to keep

Week 2: Agenda

  Case Discussion

  Reading

  Recap: Blog Discussion Question

  Upcoming Assignments   Case Study Analysis

  Group Project

Case: Google, Inc.

First (and primary) product is: algorithmic search

Determinants of paid listing revenues are: coverage, click-through, average CPC, revenue splits

Google governance structure: two stock classes

Founder background: engineers

Other major products include: Maps, Gmail, Books, Finance, Docs, Calendar, Checkout, YouTube, DoubleClick, NexusOne

Work allocation % is (XX/XX/XX): 70/20/10

Values + Golden Rules:

Don’t be evil; technology matters; make our own rules. Make coordination easy; eat your own dog food; don’t be evil; data drive decisions; communicate effectively.

Case Discussion Questions

  The case describes several of Google’s “products” (i.e., Search, Gmail, Google Earth). What do they have in common? What line of business is Google in?

  How does Google make money? Who are its customers? With this in mind, what is Google’s real product?

  Based on the material in the case, how would you describe Google’s strategy? Do they have one?

  See case p. 13: “What Should Google Do?” What do you think Google should do? Why?

Case Study Analysis

  How   Pick a case from weeks #3-7   Pick ONE discussion question   Write a one-page answer   See syllabus for format, advice and evaluation criteria

  When   First from weeks #3-7; Second from weeks #8-13   Email to Prof. by Saturday at 5pm

(2-days prior to class discussion)   Post to blog between Saturday at 5pm and Monday at 8am

Individual and Group Project

  How   4 groups of 4 members each   Analyze a technology, application, or project that involves an

innovative information-intensive technology

  When   Week #3 (9/20) – Deadline to Form Groups   Week #4 (9/27) – Deadline to Propose Individual and Group

Project Topics   Week #9 (11/1) – Individual Project Due   Week #14 (12/6) – Group Project Due, Group Presentations

In-Class Exercise

  Divide into 4 teams

  6 minutes: brainstorm to identify 10 examples of technologies, applications, or technology vendors that are innovative information-intensive technologies   Report 3 examples back to the class

  4 minutes: pick 3 high-level examples and identify 4-5 individual related components

Week 3: Agenda

 Announcements: Assignment Details

 Case Discussion

 Recap: Blog Discussion Question

 Systems Thinking

STARS Air Ambulance

  What “business” is this organization in?

  What is their funding model?

  If you were a manager at STARS, how would you recruit new employees?

Case Discussion Questions

 What should the role of IS and IT be at STARS?

 How should the new CIO proceed to gain the trust and co-operation of the other senior managers and the CEO?

 How should the new CIO handle the proliferation of consultants and IT projects at STARS?

 How should the CIO deal with the “distributed” nature of IS work at STARS?

Summary of Other Reading

  Business process is “collection of related, structured activities or tasks that product a specific service or product for a particular customer.” (Wikipedia)

  “IT in many companies is looked at as a cost center rather than as a strategic partner.” “We in IT could... [define] ourselves as “business enablers” rather than “information technologists.”” (TLB, Computerworld)

  “In every feedback loop... information about the result of a transformation or an action is sent back to the input of the system in the form of input data.” (Principia Cybernetica Web)

In-Class Exercises

  Systems: Virtuous and Vicious Cycles   Butterfly Effect   Self-Regulating System

Ad-supported Search Engine Model

Traffic

Advertisers

Revenue IT Resources

Web Crawling

P R O F . S T E V E N L . J O H N S O N E M A I L : S T E V E N @ T E M P L E . E D U

T w i t t e r : @ S t e v e n L J o h n s o n http://stevenljohnson.org

http://community.mis.temple.edu/mis5001fall10johnson/

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