MIS PresentationCRM

Ganesh AdasulPrathamesh Parkar

Ganesh AkhadeSnehal Kamble

Riteshkumar SinghParin Jain

Definition of CRM

Importance of CRM

Determinants of CRM and the key stages in its development

Main functions and various models of CRM

Role of salesperson as relationship developers

Management of customer relationships

Customer Relationship Management (CRM)

Oracle Siebel

SAP

Salesforce

Microsoft Dynamics CRM

RightNow

CRM Tools

Founded in 1938 by two Danish engineers, Henning Holck - Larsen and Soren Kristian Toubro

One of the largest and most respected companies in India's private sector

Number of subsidiaries - Engineering and construction, Machinery and Industrial products, Information Technology, Financial Services

Company background – Larsen & Toubro Ltd.

Business Prospect Creation

Market Segmentation

Marketing Plan

Campaign Development

What CRM can do…

Email Survey Campaign

Competitor Information & Market Intelligence

Activity Scheduling & Monitoring

Opportunity Management

Quotation Management

What CRM can do…

Lack of training

Unawareness among employees

Attitude of employees towards change

Complex nature of activities

Reasons for Failure

Thank You