Presentation on Automotive: Gaining The Required Edge Presentation -I

PresentationonAutomotive: Gaining The Required Edge

Presented by : 28. Pradeep Khanal29. Prakash Poudel30. Pratiksha Parajulee

ContentsOverviewChallenges faced by Automotive manufacturersBest practices followed by Auto ManufacturersAdopting best practicesTechnological solutionsBenefits of using ITConclusions

OverviewAutomotive sector designs , develops , manufactures , markets and sells motor vehicles.

It contributes about 4% in Indias Gross Domestic Product and 5% in Indias Industrial product.

Key drivers for increasing adoption of the technology in automotive sector are 2 Cs : Customer and Competition.

IT can be used in various sector of Automotive i.e. from data collection to after sales service.

Many organization in India like Mahindra and Mahindra , Tata Motors , Ashok Leyland have been gaining the required edge in the automotive sectors.

Challenges Faced By Automotive ManufacturesCustomer Relationship ManagementCore Competency ManagementSoftware Management.Quality Management.Supplier and Dealer Management.

Best practices followed by Auto ManufacturersCustomer

Data collection from individual customerMass marketingCustomer satisfaction through value added productFrequent feedback from customersAfter sales serviceBest practices followed by Auto ManufacturersCompetitors

Use of technology in marketing.Market leader.Innovation , new product.Capture data from end to end transaction.How they are adopting the best practices ?Considering the 2Cs , Indian manufacturing are adopting following :Use of technology in logisticsSpare parts managementReal time web based systemProduct designingSupply chain managementDealer management system.Technological solutionProvide integration of communications and entertainment devices.Use of latest technology in manufacturing.Better supply chain management.Company database management , managing the customers , suppliers , dealers and employeesEnhance customer relations through tailored CRM solutions.Web based marketing and cross selling Strategies : Product Differentiation , Innovation , AlliancesBenefits of using ITReducing time to market.Increasing efficiency.Increased productivity and profitability.Reducing costs.Competitive advantage.Market leader.Customer retention.Conclusions2Cs : Customer and competitors are most important sector to be consider for the success of any organization.Technology can be used in every step of automotive manufacturer- Logistic- Product design- Customer relation management- Stock management- Inventory management- Marketing