miriam chuck moscovici thackston · 2019-10-10 · joe road warrior a road warrior’s costs and...

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Page 1: Miriam Chuck Moscovici Thackston · 2019-10-10 · Joe Road Warrior A Road Warrior’s Costs and Benefits Pay: $150K /Year Tenure: 3 Years $40K gross spend on air, hotel with 15%
Page 2: Miriam Chuck Moscovici Thackston · 2019-10-10 · Joe Road Warrior A Road Warrior’s Costs and Benefits Pay: $150K /Year Tenure: 3 Years $40K gross spend on air, hotel with 15%
Page 3: Miriam Chuck Moscovici Thackston · 2019-10-10 · Joe Road Warrior A Road Warrior’s Costs and Benefits Pay: $150K /Year Tenure: 3 Years $40K gross spend on air, hotel with 15%

Miriam Moscovici

Senior Director, Innovation and Intelligence

Chuck Thackston

Managing Director,Data Science and Research

Page 4: Miriam Chuck Moscovici Thackston · 2019-10-10 · Joe Road Warrior A Road Warrior’s Costs and Benefits Pay: $150K /Year Tenure: 3 Years $40K gross spend on air, hotel with 15%

o Successful Tripso Retention of Road Warriorso Productive Travelerso Safe and Healthy Travelerso Travel Cost Savings

In 2017, 78 Travel Buyers Were Askedto choose the single most important outcome:

“What does senior management want most?”

Source: tClara, May 2017

Page 5: Miriam Chuck Moscovici Thackston · 2019-10-10 · Joe Road Warrior A Road Warrior’s Costs and Benefits Pay: $150K /Year Tenure: 3 Years $40K gross spend on air, hotel with 15%

Travel buyers said:

42%

28%

16%

11%

3%

Travel Cost Savings

Productive Travelers

Safe, Healthy Travelers

Successful Trips

Road Warrior Retention

Percent of travel buyers who chose each goal as the most important. N=78 in May 2017

“What does senior management want most?”Cost Savings

Page 6: Miriam Chuck Moscovici Thackston · 2019-10-10 · Joe Road Warrior A Road Warrior’s Costs and Benefits Pay: $150K /Year Tenure: 3 Years $40K gross spend on air, hotel with 15%

42%

28%

16%

11%

3%

Travel Cost Savings

Productive Travelers

Safe, Healthy Travelers

Successful Trips

Road Warrior Retention

But what did senior management say?Compared to what Travel Buyers said

Percent of travel buyers who chose each goal as the most important. N=78 in May 2017

“What do you, senior management, want most?”

Page 7: Miriam Chuck Moscovici Thackston · 2019-10-10 · Joe Road Warrior A Road Warrior’s Costs and Benefits Pay: $150K /Year Tenure: 3 Years $40K gross spend on air, hotel with 15%

Senior Management said:

42%

28%

16%

11%

3%

6%

9%

53%

32%

Travel Cost Savings

Productive Travelers

Safe, Healthy Travelers

Successful Trips

Road Warrior Retention

Percent of travel buyers who chose each goal as the most important. N=78 in May 2017Percent of senior executives (SVP, EVP or CEO) who own travel budgets. N=186. “Productive Travelers” was not an option.

Compared to what Travel Buyers said

Successful Trips

“What do you, senior management, want most?”

Page 8: Miriam Chuck Moscovici Thackston · 2019-10-10 · Joe Road Warrior A Road Warrior’s Costs and Benefits Pay: $150K /Year Tenure: 3 Years $40K gross spend on air, hotel with 15%

If this is true, then…

Senior Management said:

42%

28%

16%

11%

3%

6%

9%

53%

32%

Travel Cost Savings

Productive Travelers

Safe, Healthy Travelers

Successful Trips

Road Warrior Retention

Percent of travel buyers who chose each goal as the most important. N=78 in May 2017Percent of senior executives (SVP, EVP or CEO) who own travel budgets. N=186 “productive travelers” was not an option.

Compared to what Travel Buyers said

Page 9: Miriam Chuck Moscovici Thackston · 2019-10-10 · Joe Road Warrior A Road Warrior’s Costs and Benefits Pay: $150K /Year Tenure: 3 Years $40K gross spend on air, hotel with 15%

Road warriors are those who travel at least 35 nights a year.

Focus on road warriors

~10%

of allBusinessTravelers

~50%

of allTravelSpend

~80%

of allTravel

Value-AddSource: ARC Data, tClara analysis; value-add is Scott Gillespie’s estimate

Page 10: Miriam Chuck Moscovici Thackston · 2019-10-10 · Joe Road Warrior A Road Warrior’s Costs and Benefits Pay: $150K /Year Tenure: 3 Years $40K gross spend on air, hotel with 15%

100% domestic travelIn thousands of dollars per yearJoe Road Warrior

A Road Warrior’s Costs and BenefitsPay: $150K /YearTenure: 3 Years

Estimated values are illustrative for a domestic road warrior. Source: tClara

Page 11: Miriam Chuck Moscovici Thackston · 2019-10-10 · Joe Road Warrior A Road Warrior’s Costs and Benefits Pay: $150K /Year Tenure: 3 Years $40K gross spend on air, hotel with 15%

$6

$34

$- $- $-Savings Travel Spend Attrition Cost Ineffective Trips Traveler's Value Add

100% domestic travel

In thousands of dollars per yearJoe Road Warrior

A Road Warrior’s Costs and BenefitsPay: $150K /Year

Tenure: 3 Years

$40K gross spend on air, hotel

with 15% average discounts

Estimated values are illustrative for a domestic road warrior. Source: tClara

Page 12: Miriam Chuck Moscovici Thackston · 2019-10-10 · Joe Road Warrior A Road Warrior’s Costs and Benefits Pay: $150K /Year Tenure: 3 Years $40K gross spend on air, hotel with 15%

$6

$34

$100

$- $-Savings Travel Spend Attrition Cost Ineffective Trips Traveler's Value Add

100% domestic travelIn thousands of dollars per yearJoe Road Warrior

A Road Warrior’s Costs and BenefitsPay: $150K /YearTenure: 3 Years

2X annual salary, divided by 3 years expected tenure

Estimated values are illustrative for a domestic road warrior. Source: tClara

Page 13: Miriam Chuck Moscovici Thackston · 2019-10-10 · Joe Road Warrior A Road Warrior’s Costs and Benefits Pay: $150K /Year Tenure: 3 Years $40K gross spend on air, hotel with 15%

$6 $34

$100

$300

Savings Travel Spend Attrition Cost Ineffective Trips Traveler's Value Add

100% domestic travelIn thousands of dollars per yearJoe Road Warrior

A Road Warrior’s Costs and BenefitsPay: $150K /YearTenure: 3 Years

2X annual salary

Estimated values are illustrative for a domestic road warrior. Source: tClara

Page 14: Miriam Chuck Moscovici Thackston · 2019-10-10 · Joe Road Warrior A Road Warrior’s Costs and Benefits Pay: $150K /Year Tenure: 3 Years $40K gross spend on air, hotel with 15%

$6 $34 $100

$300

$600

Savings Travel Spend Attrition Cost Ineffective Trips Traveler's Value Add

100% domestic travelIn thousands of dollars per yearJoe Road Warrior

A Road Warrior’s Costs and BenefitsPay: $150K /YearTenure: 3 Years

4X annual salary

Estimated values are illustrative for a domestic road warrior. Source: tClara

Page 15: Miriam Chuck Moscovici Thackston · 2019-10-10 · Joe Road Warrior A Road Warrior’s Costs and Benefits Pay: $150K /Year Tenure: 3 Years $40K gross spend on air, hotel with 15%

$6 $34 $100

$300

$600

Savings Travel Spend Attrition Cost Ineffective Trips Traveler's Value Add

Traveler friction affects thesetraveler outcomes.

Estimated values are illustrative for a domestic road warrior. Source: tClara

Page 16: Miriam Chuck Moscovici Thackston · 2019-10-10 · Joe Road Warrior A Road Warrior’s Costs and Benefits Pay: $150K /Year Tenure: 3 Years $40K gross spend on air, hotel with 15%

$6 $34 $100

$300

$600

Savings Travel Spend Attrition Cost Ineffective Trips Traveler's Value Add

Traveler outcomes…

…dwarf savings.

Estimated values are illustrative for a domestic road warrior. Source: tClara

Page 17: Miriam Chuck Moscovici Thackston · 2019-10-10 · Joe Road Warrior A Road Warrior’s Costs and Benefits Pay: $150K /Year Tenure: 3 Years $40K gross spend on air, hotel with 15%

“Savings has no financial value.”

“Budget owners spend money, so they care about prices.

Their world would not change one bit if savings were

never reported. Let that sink in.”

-Scott GillespieBTN’s Travel Procurement, Feb.26, 2018