Seeing Like a Community: Doing Well by Doing Good

Bernadine Joselyn, Director Public Policy & EngagementBlandin Foundation, Grand Rapids, Minnesota

Provider Marketing Plans

Community Development Plans

Linkage

Sell high bandwidth and value-added services to businesses

Transform businesses to be globally competitive

Tech savvy businesses are positioned to succeed

Sell high bandwidth and value-added services to community institutions

Ensure that schools and hospitals are community assets that attract new residents

Well connected institutions deliver world-class services

Increase broadband penetration to 100%

Ensure that everyone is connected to enable full community and economic participation

Digital inclusion expands market and enables community innovation

Invest in a growing market that provides ROI

Support high quality of life that retains and attracts residents and businesses

Quality broadband is a marketable asset

Market Development = Community Development

• Your brand– Trusted partner– State of the art network – Quality service

• Soft sales environment• Sales opportunities

– Connectivity– Equipment– Services

• Entire community is your extended sales force

• Community brand– Tech savvy community– Place for tech businesses and

people to move• Everyone is connected• Cool community broadband

applications• Technology new seen as a problem

solving tool• A “culture of use” emerges

For more information:

Blandin on Broadband Blogblandinonbroadband.org

Blandin Websiteblandinfoundation.org