building a connected future mirc- conference-ppt
TRANSCRIPT
Building Our Connected Future:Minnesota’s Better with Broadband!
November 13-14, 2012
The Informed iParent: Online Resources to Support Healthy Families and Communities
Beth Quist, M.S., Certified Family Life EducatorDirector, Working Family Resource Center
Working Family Resource Center
Mission: To strengthen individuals, families and communities
How? Providing evidence-based education and resources to individuals where they work, helping them to manage the often competing demands of work and family, their roles and responsibilities.
Our History
1985 – part of St. Paul Public Schools Community Education
Over the years, program evolved to cover topics across the lifespan including parenting, families, money management, interpersonal skills, elder care, health and wellness.
2007 – 501c3 status
Today
WFRC serves over 40,000 individuals in 70 companies on an annual basis.
WFRC’s outreach has grown over 300% in the past three years, reaching all 52 states and 6 countries.
The majority of programming has become virtual – using strategic partners for outreach throughout the state of Minnesota.
Engaging the iParent: Who’s Online?
80% men, 76% women online (>18 years) 80% White, Non-Hispanic 71% Black, Non-Hispanic 68% Hispanic (English and Spanish-speaking)
94% are 18-29 years 87% are 30-49 years 74% are 50-64 years
PEW Research Center (August 2011)
Engaging the iParent: Technology Adoption
In Minnesota› Computer ownership 85%› Broadband adoption 72%› Access – cell phone or mobile wireless 39%
Among rural residents› Computer ownership 78%› Broadband adoption 61%› Access-cell phone or mobile wireless 32%
(Computer Nation, 2011)
Engaging the iParent: Who’s Online?
Nearly 50% of all American adults are smartphone users-more than “regular” cell phone users.
Over 60% are 18-35 year olds.
Smartphone use up 11% since May 2011.
PEW Research Center (March 2012)
Engaging the 21st Century Parent (iParent): Who’s Online?
Parents are more apt to use social media than non-parents for almost everything.
Staggering 462% increase in social media among mothers between 2006-2009.
Moms consider the Internet to be their “essential” media.
Moms spend more than 2.5 hours online daily.
NM Incite, a Nielsen/McKinsey Company (September 2011)
MNParentsKnow.info voted Best Source of Information
by readers of Minnesota Parent
Magazine
July 2008Best of Issue/Family Favorites Issue
Community Partners
Schools
Home visiting programs through Head Start & Early Childhood Special Education
Libraries
Community Centers
Co-Linking on Websites
Non-profit organizations
Businesses
What do you think?
How can these resources and services be promoted in my community as part of our broadband initiative?
Who are some strategic partners that would be positioned to provide outreach about these resources to the individuals who would benefit from them?
What are the next steps I can take to bring awareness about this service to my community?
Next Steps
What are you going to do next?
Thank you!
Beth QuistDirector, Working Family Resource
Visit us at www.workingfam.org
“Like” us on Facebook!http://www.facebook.com/mobileprotection#!/pages/Working-Family-Resource-Center/17229787190