mip tv presentation - gruvi
DESCRIPTION
Social player solution for the promotion of TV shows as presented at MIPcube Lab start up competitionTRANSCRIPT
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Raimonds — 7 years data and feed management, ROR, MYSQL.
Julio — 4 years development in Facebook (application development,) ROR, Java & Flash.
Ben — 5 years providing digital marketing services to international film studios and entertainment brands.
James — Original build team for LastMinute.com, 15 years building complex web & data management solutions.
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TV Shows and TV shows most liked
pages on Facebook
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Tabs are the typicalmarketing platform for
promotions, competitions, etc.
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The Social Player Features
• A flexible video player that brings your point of sale into Facebook’s Newsfeed and Mobile devices
• Directs users to when and where they can watch the show either at airing times, catch up services or pay per view channels
• Incorporates your games, promotions and exclusives
• Backed up by a Facebook app and Tracking Suite that allows you to track your campaigns and users in real time.
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EXAMPLE OF THE PLAYER BRINGING THE POINT ENGAGEMENT INTO THE TIMELINE
Click Image for Video
Click Image for Video
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ALLOWS YOU TO ADVERTISE YOUR CREATIVE AND YOUR POINT OF SALE IN FACEBOOK
Click Image for Video
Click Image for Video
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Want to Watch
Global Showtimes Listings
FRApril 12th
17:00
UKApril 19th
21:00
DEApril 4th
18:00
JPApril 14th
18:00USApril 14th
18:00
RUApril 19th
21:00
NZApril 18th
17:00
CAApril 17th
17:00
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Want to Watch
FacebookEvents
Reminders Services
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Want to Watch
Links to Catch Up on Previous Shows
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Want to Watch
Cross Selling Other Shows
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WORKS WITH WEB & MOBILE
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Deploying Games into the News Feed
• API for Games Programmers
• Linking the games to the player’s Facebook app
• Quizzes, sweepstakes and merchandising.
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The Facebook Player Benefits
• Brings the key content and next actions to the user while they use Facebook’s Newsfeed on their PC, Tablet or Mobile.
• Builds engagement that turns Fans into Subscribers for greater user retention
• Tracks users and captures their social graph data to build realtime audience intelligence
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RESULTS FROM SCANDINAVIAN INDIE MOVIE
• Heat Map of Region
• 5674 views of player
• 11% Clicked Want to See
• 1947 Video Views
• 3% Shared with friends
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The Facebook Player Results
• 26 - 70% of total users clicking to investigate showtimes
•5 - 12% of total users clicking through to purchase tickets
•Up to 44% of player interactions come from mobile devices
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Size of Market
• $3.6B was spent on ad buy in the US in 2010
• Movie industry 5th largest advertising Sector in US
• Online 4% - 6% - TV is 75%
• Gruvi currently charges on a licensing model
Growth of Online
TIME
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WHAT WE ARE LOOKING FOR
• Studio Marketing Executives
• Already working with social media and mobile
• Looking to build their social and mobile audiences
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