mini case analysis of gillette
TRANSCRIPT
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GILLETTE- “THE BEST A MAN CAN GET ”
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ABOUT GILLETTE• A Brand of Men’s Safety Razors and other Personal Care Products.• Owned By Proctor And Gamble.• Founded by King C Gillette in 1901.•Manufacturing operations located in 23 countries.
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Gillette has had a number of breakthrough product innovations• First Twin Blade Shaving System named Trac II.• First Triple Blade System ,Mach III.• Famous Six Bladed Fusion.
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H
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Gillette’s Position in Market
•70% Global Market Share in shaving and razor business.•$7.5 Billion in Annual Sales.•600 million men use Gillette Products everyday.
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What are the reasons behind its success
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• It knows what products men desire for their grooming needs.• Extensive Consumer Research.• Quality Product Innovations.• Successful Mass Communication
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Its well recognised campaign “The Best A Man Can Get”features everyday men as well as Gillette Champions.
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The massive marketing effort launched around the globe by Gillette include television, print,online and point-of sale.
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Another Crucial Element in Gillette’s marketing strategy is Sports Marketing.
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Baseball• Gillette has sponsorship with
major League Baseball since 1939.• Gillette ads have featured
baseball heroes such as Hank Aarona as early as 1910.
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Football• The Company
sponsors Gillette stadium.• Gillette is also
corporate sponsor of NFL.
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Beautiful Gillette Stadium
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NASCAR Races And Rugby
Gillette sponsors several NASCAR races and drivers.It also sponsors UK tri nations rugby tournament.
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Gillette even created Zamboni at the Boston Bruins Game that looked like a huge fusion razor shaving the ice.
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Can Gillette ever become as successful at marketing to women?It would be difficult for a company like Gillette which is perceived by people as a men oriented brand to become as much famous among women.
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Competitors of Gillette?They are
much behind!!
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Here is the Proof……
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SWOT ANALYSIS OF GILLETTE
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Conclusion
•So now we have seen the reasons behind the success of Gillette.•Gillette has succeeded in winning trust of men.• It has brought a revolutionary change in the lifestyle of men.
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DISCLAIMER
Created by Manish Ranjan, IIT BHU, during a Marketing Internship by Prof. Sameer Mathur, IIM Lucknow.