MINI CASE

STUDY

Eugene Schuller in 1990

formed a company that sold

hair dyes to hairdressers.

L'Oréal’s Iconic Brands

L'Oréal’s sales (by division)

L'Oréal PARIS

UNIVERSAL MESSAGE: POWER OF BEAUTY

ADVERTISING

Direct &

database

marketing

Personal

Selling

EVENTS AND

EXPERIENCE

PUBLIC

RELATIONS

& PUBLICITY

SALES

PROMOTION

Mobile

Marketing

Social

Media

Marketing

COMMUNICATION

MIX

ADVERTISING

SALES PROMOTION

EVENTS & EXPERIENCES

PUBLIC RELATIONS AND PUBLICITY

DIGITAL & SOCIAL MEDIA MARKETING

MOBILE MARKETING: MAKEUP GENIUS

PERSONAL SELLING

INTEGRATED MARKETING COMMUNICATIONS

GENERAL

ADVERTISING

PUBLIC

RELATIONS

DIRECT

RESPONSE

SALES

PROMOTION

WEB/SOCIAL

MEDIA

TRADITIONAL

MARKETING

PROMOTIONS

INTEGRATED MARKETING

COMMUNICATIONS

L'Oréal has 35

international Brand

Ambassadors.

Jane Fonda, Jennifer

lopez, Beyoncé and

aishwarya rai are a

few to name.

L'Oréal’s slogan represents respect and recognition for women.

It changed over time to adapt to the changing times.

L’ORéAL’S CAMPAIGNS ARE RELATABLE

Najwa KaramSO COUTURE EID LOOK

CAMPAIGN

L'Oréal IN THE MIDDLE EAST

SUMMARY

disclaimer

Created by srishti

mendhekar, mit,

manipal, during a

marketing

internship by prof.

Sameer mathur, iim

lucknow