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TRANSCRIPT
Embracing the Next Wave
JEDEC Mobile & IOT Forum Copyright © 2016 [Samsung/Min Jeung Cho ]
Stagnation or Leap Forward ?
0%
30%
60%
B
1B
2B
'11 '12 '13 '14 '15 '16 '17 '18 '19 '20
Smartphone Shipment YoY Growth Rate
1/16
From Convergence to Divergence
DIVERGENCE
Smart PhoneSmart Phone
CONVERGENCE
Smart PhoneSmart Phone
2/16
Service
Intelligent Hub
Data Explosion
6 10 15 22
31
'15 '16 '17 '18 '19 '20
10X
Data Generation& Distribution Personalization
Cloud
Data Analytics, Deep Learning
Source: Global Mobile Data Traffic, CISCO’16
Active Interaction
Changing Role, Enriching Mobile Eco
3/16
Never Enough Performance
Gear VR
Memory Bandwidth
720p x2200GB/s
1080px2
Data Compression ( 24~84GB/s)25.6GB/s
Oculus Rift(w/ gtx970)
New UsageConsumption Efficiency FHD 4K 8K
4/16
Challenges in Mobile
SOC Performance DRAM Performance
0.1
1
10
100
‘10 ‘12 ‘14 ‘16
(log)
‘18
Bench
mark S
core (
3D gr
aphic)
0
1.6
3.2
4.8
'10 '12 '14 '16 '18
Gbps
Time
‘12 ‘14 ‘15
5/16
Breakthrough: Power Optimization
0%
20%
40% LP3LP3LP4
~200Mbps ~3200Mbps800 ~ 1600Mbps
1600 3200
DRAM Frequency Usage(DOU*)
0%
50%
100%
LP3 LP4 LP4X LP5
39%18%
20%
Mobile DRAM Power Efficiency
* A weighted avg. DRAM freq ratio, measured on typical phones under DOU(Day of User Scenario)
① Cache ② Cache & Buffer ③ Texture Compression
Frame Buffer Compression …
Mobile SOCMobile SOCGPUCPU
Mobile DRAMMobile DRAM
① ③②
6/16
Mobile DRAM, Keep Innovating
2020~2018201720162015
LP4/LP4X
LP5
Gbps/pin
3.2Gbps 32003200
373337333.7Gbps
4.2Gbps
6.4Gbps
42664266
Scaling Ready –ECC
Scaling Friendly –Handshaking
Future MobileScaling Beyond-Phase3
Adding values
1Y nm1X nm2z nm
7/16
IoT, Fast Growing but Fragmented
Source: Garnter/iSupply ‘1520202010 2015
2B
50BRevenue CAGR: 120%$0.3trillion (‘10) 1.9trillion(‘20) +Smart
Small Display
Light OSStorage DRAM
Wi-FiModemSensors AP BLE
Even cows …
Things
Sensors MCU ZigbeeBT
NORRAM
+ Vision
Display
Rich OS
Camera
Storage DRAM
Wi-FiModemSensors AP BLE
RTOS
8/16
Significances of IoTInt
ernet
of Th
ings V
alue C
hain
Service
IoT Drives Virtuous circulation of ICT innovation
IoT Device Increase
UX Enhancement
Service Diversification
Server/HPCIncrease
AdvancedNetwork
Data TrafficIncrease
Data AnalyticsDeep Learning
9/16
Compute Display CameraWearable ☆ ☆ (☆)
Telematics ☆Automotive ★★★ ★★ ★
Camera ADAS ★ ★IP camera ★ ★
Robot/Drone ★(★★) (☆) ★Gateway/Edge ★(★)
Cellular IoT/M2M ☆
Smart Home ☆ (☆) (☆)Retail ☆ ☆
Potential Memory Growth Area
Top 10 applications driving memory consumption
Automotive
Market Size Estimation
ADASTele-
maticsInfo/
Cluster
IP CAM
SmartGateway
Robotics
Drone
Smart Home
Thermo-stat
Appliance
Wearable
IoT (50B unit)
100M
C-IoT/M2M
Retail
10/16
Automotive, Next Big Thing in IoT
CameraDisplay
SensorsBattery
SoC
ConnectivitySecurity
11/16
Lifestyle Change
12/16
Technology Caching Up Fast
0
20
40
60
'12 13 '14 15 '16 17
MobileAuto
0
2
4
6
8
10
'12 13 '14 15 '16 17
MobileAuto
DRAM Bandwidth DRAM CapacityGB/s GB
<’15> DRAM 3.4GB, NAND 72GB
<’17> DRAM 18.8GB, NAND 168GB
13/16
Challenges in IoT Era
IoT EraPC/ Mobile Era
14/16
Break through with JEDEC
AEC-Q1004Gb
AEC-Q1008Gb/12Gb
Smaller IDD6
High PerformanceSmall CapacityHigh ReliabilityWide Temp
High PerformanceHigh CapacityHigh ReliabilityWide Temp
Small form factor(SFF)Low Power
JEDEC Standard ePOP
JEDEC Standard LP4
OptimizationConsolidationFragmented
15/16
Summary Smartphone as a Intelligent Hub will continue to enrich mobile ecosystem
- Performance never be enough in mobile, the more we have, the more we use- Breakthrough mobile challenges with power optimization and keep innovating
The significance of IoT is in virtuous circulation in ICT innovation - IoT, fasting growing, but fragmented. - Memory solution consolidations required for economically sizable market- Balancing between consolidation and optimization are important to meet UX
Automotive, the next big thing in ICT- Gaining attraction due to excellent mobile technology portability and expandability - Mid to short term opportunities from Infotainment, ADAS vision, telematics- Longer term, autonomous driving as a game changer by bringing in new lifestyle
16/16
Thank You