mine mkt agency
TRANSCRIPT
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Nicolas Chong Eric MoyanoIsabel Lainez Mario Pacheco
Ricardo Ampuero
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LOGO
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trust
Innovation
KnowledgeABO
UT
…
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Market share and Segmentation
Competence
Marketing Plans
Brand Manage and Communication
WHY
MIN
E M
ARKE
TIN
G AG
ENCY
?
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OU
R ST
RATE
GIES
Good and Competitive Prices
Excelence in service
Reduce time answer
Innovation
Create Difference
Strategic Alliances
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BACK
GRO
UN
D
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MISION
VISION
GOALS
Our Mision is to create Business Identity and satisfy the market with Innovative strategies.
Our Vision is being recognized over the country and establish top ofMind in the market.
Create Product, Brand and Sales strategies. Satisfy market needs. Increase Sales of our ClientsTop of Mind
ABO
UT
US
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STAF
F
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ORG
ANIZ
ATIO
N C
HART
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OU
R O
FFIC
E, O
UR
LIFE
…
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MAR
KET
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MAIN BUSINESSMarketing Agency
TARGETOur Principal Target are Medium and Small companies.
PRINCIPAL COMPETITORSMkadviceAnonymity-eventsNavasNavas
SECONDARY COMPETITORSLarge Agencies-aspirationalSaatchi & Saatchi (Publicitaria Cariba)OgilvyDDBO
NATURE OF THE COMPANYSupport Marketing StrategiesRemembrance or introductions of BrandsMarket Research
PRO
FILE
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ADVERTISINGATL - Newspaper, Magazines and InternetBTL - Trade Fairs
PRO
FILE
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ADVE
RTIS
ING
RATE
S
INFORMATIONTo report a new productIts usesPrice changesFunctionsProductsCreating company image.
PERSUASIVECreate brand preferenceInducing purchaseChange brand perception Change perceptions of attributes.
REMINDERLatent Keep the service recall where we can locateTop of mind
MARKETING TECHNIQUES USED
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CORN
ERST
ON
E O
F M
ARKE
TIN
G
DIVISION OF LABOR
DEPARTMENTATION
RANKING: Specify who depends on who, YOUR LINE REPORT
COORDINATING: To establish mechanisms to integrate departmental activities and monitor the effectiveness of this integration
MARKETING TECHNIQUES USED
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DOWNSIZING
MARKETING TECHNIQUES USED
STAFF REDUCTIONS
COURT OFFICERS
PLANT CLOSING
OUTSOURCING
BUSINESS CONTRACTS NOTHING TO DO WITH THE TURN OF YOUR COMPANY
DOW
NSI
ZIN
GO
UTS
OU
RCIN
G
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FIN
ANCE
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Rent Offices $600
Salaries $2500
Operative expenses $2000
Total $5100
INIT
IAL
INVE
STM
ENTS
•Financing
•Payback
•Considerations
•Income
In agreement to the portfolio obtained in the first anus we are going to elaborated a budget that reflects an increase in our revenue.
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SALE
S
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QU
ESTI
ON
S
How can I maximize my benefits?
How can I give to my clients what they need, and with that maximize my benefits?
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ANSW
ERS
Help Our Clients to satisfy their needs
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STU
DYIN
G TH
E CL
IEN
TS
Get information about the clientsAsk themLook what they do with the serviceListen to their questionsThink like a CLIENT want to see of the company
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ASPI
RATI
ON
AL C
LIEN
TS
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RESO
URC
ES
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Resources:Colours:http://www.rrppnet.com.ar/psicologiadelcolor.htm
Author: Philiph Kottler“Ten Deadly Marketing Sins”
http://www.google.com.ec/search?hl=es&source=hp&q=estrategias+de+marketing&btnG=Buscar+con+Google&meta=&aq=o&oq=
http://www.monografias.com/trabajos6/napro/napro.shtml#staff
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THANK YOU