Nicolas Chong Eric MoyanoIsabel Lainez Mario Pacheco

Ricardo Ampuero

LOGO

trust

Innovation

KnowledgeABO

UT

…

Market share and Segmentation

Competence

Marketing Plans

Brand Manage and Communication

WHY

MIN

E M

ARKE

TIN

G AG

ENCY

?

OU

R ST

RATE

GIES

Good and Competitive Prices

Excelence in service

Reduce time answer

Innovation

Create Difference

Strategic Alliances

BACK

GRO

UN

D

MISION

VISION

GOALS

Our Mision is to create Business Identity and satisfy the market with Innovative strategies.

Our Vision is being recognized over the country and establish top ofMind in the market.

Create Product, Brand and Sales strategies. Satisfy market needs. Increase Sales of our ClientsTop of Mind

ABO

UT

US

STAF

F

ORG

ANIZ

ATIO

N C

HART

OU

R O

FFIC

E, O

UR

LIFE

…

MAR

KET

MAIN BUSINESSMarketing Agency

TARGETOur Principal Target are Medium and Small companies.

PRINCIPAL COMPETITORSMkadviceAnonymity-eventsNavasNavas

SECONDARY COMPETITORSLarge Agencies-aspirationalSaatchi & Saatchi (Publicitaria Cariba)OgilvyDDBO

NATURE OF THE COMPANYSupport Marketing StrategiesRemembrance or introductions of BrandsMarket Research

PRO

FILE

ADVERTISINGATL - Newspaper, Magazines and InternetBTL - Trade Fairs

PRO

FILE

ADVE

RTIS

ING

RATE

S

INFORMATIONTo report a new productIts usesPrice changesFunctionsProductsCreating company image.

PERSUASIVECreate brand preferenceInducing purchaseChange brand perception Change perceptions of attributes.

REMINDERLatent Keep the service recall where we can locateTop of mind

MARKETING TECHNIQUES USED

CORN

ERST

ON

E O

F M

ARKE

TIN

G

DIVISION OF LABOR

DEPARTMENTATION

RANKING: Specify who depends on who, YOUR LINE REPORT

COORDINATING: To establish mechanisms to integrate departmental activities and monitor the effectiveness of this integration

MARKETING TECHNIQUES USED

DOWNSIZING

MARKETING TECHNIQUES USED

STAFF REDUCTIONS

COURT OFFICERS

PLANT CLOSING

OUTSOURCING

BUSINESS CONTRACTS NOTHING TO DO WITH THE TURN OF YOUR COMPANY

DOW

NSI

ZIN

GO

UTS

OU

RCIN

G

FIN

ANCE

Rent Offices $600

Salaries $2500

Operative expenses $2000

Total $5100

INIT

IAL

INVE

STM

ENTS

•Financing

•Payback

•Considerations

•Income

In agreement to the portfolio obtained in the first anus we are going to elaborated a budget that reflects an increase in our revenue.

SALE

S

QU

ESTI

ON

S

How can I maximize my benefits?

How can I give to my clients what they need, and with that maximize my benefits?

ANSW

ERS

Help Our Clients to satisfy their needs

STU

DYIN

G TH

E CL

IEN

TS

Get information about the clientsAsk themLook what they do with the serviceListen to their questionsThink like a CLIENT want to see of the company

ASPI

RATI

ON

AL C

LIEN

TS

RESO

URC

ES

Resources:Colours:http://www.rrppnet.com.ar/psicologiadelcolor.htm

Author: Philiph Kottler“Ten Deadly Marketing Sins”

http://www.google.com.ec/search?hl=es&source=hp&q=estrategias+de+marketing&btnG=Buscar+con+Google&meta=&aq=o&oq=

http://www.monografias.com/trabajos6/napro/napro.shtml#staff

THANK YOU