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Energize your Marketing

DIMENSIONAL DESIGN

Energize the marketing side of your brain with a few ofDimensional Designs’

favorite marketing quotes.

Differentiation is Survival…If you don’t believe it, ask the

companies that closed their doors.

Marketing is a system, a system that can be clogged, choked, and eventually burned out

if it is not refueled.

Be Authentic.

Solutions come from answers.Answers come from questions.Questions come from curiosity.

Curiosity comes from within.

When was the last time you had an open and honest conversation with

your team about your marketing strategy?

Breakdown your internal needs and roadblocks that effect your team.

Whiteboarding Exercise:As a team, make a list of every single job position in your

company that represents or impacts the marketing or company brand.

Now brainstorm on if you are relating your marketing vision to each and every one of those people. They are critical

implementers.

Are you ahead of the curve, behind the curve, or always chasing the

curve?

Craig Newmark

There’s no genius behind it. It’s persistence and listening to people.

It is not the answer that enlightens, but the question.

Your Customer:Find a topic or question that truly applies to your company,

email it to your team and ask for a reply, then see what answers you get back. You may be surprised at some of the

responses you get.

Use the WhiteBoard exercises as “conversation starters” for you and your team. Use one before your next weekly

meeting and see if the creative juices get flowing. You will be amazed at the results, good or bad.

Good design is created with emotion, but it is implemented

with logic.

Henry Ford

Failure is the opportunity to begin again, more intelligently.

Open your eyes… Open your mind.

Remember this, only a single competitor can survive as the

cheapest, the others have to use branding. The stronger the brand,

the stronger the company.

Joseph Chilton Pearce Philosopher, Writer

To live a creative life, we must lose our fear of being wrong.

Does your company lead or follow?

Who is your end user? Are you sure you really know?

Always remember! What is obvious to you

is not always obvious to your client.

Karim LakhaniHarvard Business, Innovation Studies

Problems that are difficult in one domain may be trivial to solve from the perspective of a

different domain.

Name the three features of your company that are

most important to your client…

Of those which one are you the best at providing?

Refine what works and jettison what doesn’t.

Marty Neumeier

Innovation is what gives traction in the marketplace.

Eliel Saarinen, Industrial Designer/ Architect

Always design a thing by considering it in its next larger context-

a chair in a room, a room in a house, a house in an environment,

an environment in a city plan.

Marty Neumeier

Our brains are hardwired to notice what’s different.

Evaluate. Execute. Excite.

Abraham Maslow

You will either step forward into growth or will step back into safety.

www.dimensionaldesign.net

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Suite 400Lawrenceville, Ga 30043