1Mindset

Your Purpose is to Engage.

Your Goal is Connection, not Perfection.

Your Focus is on the Audience.

Mindset

Find the Balance

Relatability Credibility

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To get my slides/notes

Text“Storytelling” to 96000

TextStorytelling

to 96000

Skillset

2

def. a story is a reimagined experience narrated with enough detail and feeling

to cause your listeners imagination to experience it as real.

Place Them in the Scene

Create Curiosity

Reinforce Relatability

Bring the Audience into the Story

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An influential story is: STRUGGLE TO SOLUTION

THE MODEL

The Smurfs are Copyrighted by Peyo and the property of Studio Peyo SA.

THE MODELAn influential story is:

STRUGGLE TO SOLUTION

“

— Joseph Stalin

The death of one man is a tragedy; The death of a million is a statistic.”

Joseph Stalin April 3, 1922 — October 16, 1952

Toolset

3

Dialogue Details Metaphors

Bring the Story to Life

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WINS!

Whoever Tells the Best