millennial infographic
TRANSCRIPT
KOUPON MEDIAkouponmedia.com
M i l l e n n i a l s
ABOVE 29 YEARS
UNDER 29 YEARS
SOURCES:FOOD INSTITUTE: HTTPS://www.foodinstitute.com/images/media/iri/TTMay2013.pdfBIZREPORT.COM: http://www.bizreport.com/2013/05/the-rise-and-rise-of-mobile-coupons.htmlVALASSIS: http://investors.valassis.com/phoenix.zhtml?c=119431&p=irol-newsArticle&id=1853863BUSINESS INSIDER: http://www.businessinsider.com/millennials-use-coupons-more-than-parents-2014-3MOBILE MARKETING WATCH : http://www.mobilemarketingwatch.com/just-how-much-time-do-millenni-als-spend-on-their-mobile-devices-49000/
“MILLENNIALS ARE MORE LIKELY TO STOP AND BUY ITEMS, PARTICULARLY FOOD ITEMS AT CONVENIENCE STORES THAN ANY OTHER AGE GROUP,” said Jeff Lenard, NACS spokesman in USA Today.
By Koupon Media
CONVENIENCE STORE AGE POPULATION
FACTS ABOUT MILLENNIALS
90%OF MILLENNIALS USE COUPONS
45%OF MILLENNIALS ACCESS COUPONS
VIA EMAILON MOBILE DEVICES
90%OF MILLENNIALS SHARE DEALS, 43% THROUGH SOCIAL MEDIA
51%USE THEIR MOBILE DEVICE TO “ALWAYS” OR “OFTEN” SEEK OUT DEALS AND COUPONS
34%OF 18-24 YEAR OLDSSELF-IDENTIFY AS BEING A REGULAR ENERGY DRINK USER
50%OF COLLEGE STUDENTS CONSUME AT LEAST 1 ENERGY DRINK PER MONTH
50%SPEND AT LEAST
MOBILE DEVICEON AEACH DAY4 HOURS
THE AVERAGE TIME IT TAKES A
CUSTOMER TO WALK IN A C-STORE AND PURCHASE AN
ITEMS IS 3 TO 4 MINUTES