mile high mountaineer - - cmcdenver.org · and cash flow improved. interviewer: katie, cmc has had...

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Volume 45, No.2 e newsletter of the Denver Group of the Colorado Mountain Club www.hikingdenver.net www.cmc.org February 2013 AN INTERVIEW WITH KATIE BLACKETT, CEO, FOCUSED ON CMC’S MARKETING EFFORTS… Interviewer: Well, Katie, the first question has to be about CMC’s website. It was expected to be rolled out in 2012 then delayed to the current rollout of February 2013. What can members expect and can you address the lengthy delay? Katie: Members should expect a much more user-friendly website. Even I can’t find things in our current site. e design uses best practices for navigation. e biggest change is the Trip and School/Program Registration System. We are using a Master Calendar that shows all events. Although members will be able to search for a specific request, they will view everything offered in the month selected. e Master Calendar design should entice members to register for more events since all events are listed in one location. Phase Two will be developed during 2013 also. Phase Two will offer a Member and General Public Forum that can interact in CMC. As to the delay, the existing website has thousands of pages in our back-end database, including Trip/Program registration. e website design is more complicated than some others. Due to a limited budget staff and contract developers were used for the initial re-design in 2011/2012. However, the project proved more complicated than initially assessed so the decision was made to hire a firm that would work within the existing budget. Just at the time the firm was hired, Outward Bound, one of the three partners in the American Mountaineering Center building, folded at the national level leaving CMC with massive operating funds to cover. Due to this critical situation, the website development was put on hold for a few months until new tenants could be found and cash flow improved. Interviewer: Katie, CMC has had a full- time staff member devoted to Marketing for the last two years. What has been the focus of this staff member over the last 12-18 months other than the website redesign? Katie: e biggest focus has been to make sure that the Colorado community knows who and what the CMC is. I had never heard of the CMC prior to my employment, nor had many of the people I was meeting in the community. ose who did know of the CMC thought it was a “hiking club” - a comment I regularly received. e marketing staff position has focused on basic grassroots marketing. Using the rebranding work accomplished in 2010 to tell our story in a manner that people know exactly who and what the CMC is and want not only want to join us, but stay with us. e secondary focus of the marketing position was to offer outreach and events to engage people who may not otherwise join the CMC. Now that basic marketing efforts are set, the next phase for this position is determining Return on Investment (ROI) of our actions. We need to be more strategic and sophisticated to know what marketing strategies are working. We will also be focusing on quantifying member satisfaction levels and creating plans to improve member satisfaction. Finally, this position is going to be very focused on increasing membership. Interviewer: Speaking of the Colorado community’s knowledge about CMC, many members say that “CMC is the best kept secret in Colorado”. You stated the marketing focus had included outreach and community events. Could you talk more about those outreach and community events? Katie: You may have seen our ads on the back of RTD buses or heard about CMC on Colorado Public Radio and KBCO. ese are some noticeable advertising to get the CMC in the faces of Colorado residents e Centennial was probably the biggest year ever for advertising. We had stories in many of the Colorado papers, but articles about the CMC also appeared in Portland and Wyoming papers. Mountain Fest was altered to serve as an open house to the public; we showcase schools, as well as departmental work. Attendance is high as is the number of new members joining at the event. Both Radical Reels and the Banff Film Festival are now our own events which allow all attendees to learn about the CMC. e audiences for these film festivals are not the typical CMC member so it’s a different avenue to reach a potential member demographic. A good portion of my time is spent meeting with businesses, nonprofits, individuals, and other organizations to educate them about the CMC. e increase in our corporate sponsorships alone, with large thanks to our Development Director Sarah Gorecki, proves that once individuals and companies hear about everything the CMC is, many want to be a part of us. Lastly, our rebranding efforts have really changed the how we communicate about the CMC. We have worked hard to change the perception that the CMC is just a hiking club. at’s not enough in today’s times. Folks can do that for free. So we really market all of CMC’s programs so that people want to be a part of us and when members can no longer participate in recreational activities at the level they once did, they maintain their membership because they support other missions, such as conservation or youth education. Interviewer: Katie, you stated Mountain Fest brought in a high number of new members for a one day event. Other one day events such as, Backcountry Bash, also appear to bring in several hundred memberships in one day. But, do these members retain their memberships or do they drop out aſter a year? Katie: e CMC needs to improve our retention numbers period. ese types of one- (continued on page 9) Mile High Mountaineer

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Page 1: Mile High Mountaineer - - CMCDenver.org · and cash flow improved. Interviewer: Katie, CMC has had a full-time staff member devoted to Marketing for the last two years. What has been

Volume 45, No.2

The newsletter of the Denver Group of the Colorado Mountain Club

www.hikingdenver.net www.cmc.org

February 2013

AN INTERVIEW WITH KATIE BLACKETT, CEO, FOCUSED ON CMC’S MARKETING EFFORTS…

Interviewer: Well, Katie, the first question has to be about CMC’s website. It was expected to be rolled out

in 2012 then delayed to the

current rollout of February 2013. What

can members expect and can you address the lengthy delay?

Katie: Members should expect a much more user-friendly website. Even I can’t find things in our current site. The design uses best practices for navigation. The biggest change is the Trip and School/Program Registration System. We are using a Master Calendar that shows all events. Although members will be able to search for a specific request, they will view everything offered in the month selected. The Master Calendar design should entice members to register for more events since all events are listed in one location.

Phase Two will be developed during 2013 also. Phase Two will offer a Member and General Public Forum that can interact in CMC.

As to the delay, the existing website has thousands of pages in our back-end database, including Trip/Program registration. The website design is more complicated than some others. Due to a limited budget staff and contract developers were used for the initial re-design in 2011/2012. However, the project proved more complicated than initially assessed so the decision was made to hire a firm that would work within the existing budget. Just at the time the firm was hired, Outward Bound, one of the three partners in the American Mountaineering Center building, folded at the national level leaving CMC with massive operating funds to cover. Due to this critical situation, the website development was put on hold for a few months until new tenants could be found and cash flow improved.

Interviewer: Katie, CMC has had a full-time staff member devoted to Marketing for the last two years. What has been the focus of this staff member over the last 12-18 months other than the website redesign?

Katie: The biggest focus has been to make sure that the Colorado community knows who and what the CMC is. I had never heard of the CMC prior to my employment, nor had many of the people I was meeting in the community. Those who did know of the CMC thought it was a “hiking club” - a comment I regularly received. The marketing staff position has focused on basic grassroots marketing. Using the rebranding work accomplished in 2010 to tell our story in a manner that people know exactly who and what the CMC is and want not only want to join us, but stay with us. The secondary focus of the marketing position was to offer outreach and events to engage people who may not otherwise join the CMC.

Now that basic marketing efforts are set, the next phase for this position is determining Return on Investment (ROI) of our actions. We need to be more strategic and sophisticated to know what marketing strategies are working. We will also be focusing on quantifying member satisfaction levels and creating plans to improve member satisfaction. Finally, this position is going to be very focused on increasing membership.

Interviewer: Speaking of the Colorado community’s knowledge about CMC, many members say that “CMC is the best kept secret in Colorado”. You stated the marketing focus had included outreach and community events. Could you talk more about those outreach and community events?

Katie: You may have seen our ads on the back of RTD buses or heard about CMC on Colorado Public Radio and KBCO. These are some noticeable advertising to get the CMC in the faces of Colorado residents

The Centennial was probably the biggest year ever for advertising. We had stories in many of the Colorado papers, but articles about the CMC also appeared in Portland and Wyoming papers.

Mountain Fest was altered to serve as an open house to the public; we showcase schools, as well as departmental work. Attendance is high as is the number of new members joining at the event.

Both Radical Reels and the Banff Film Festival are now our own events which allow all attendees to learn about the CMC. The audiences for these film festivals are not the typical CMC member so it’s a different avenue to reach a potential member demographic.

A good portion of my time is spent meeting with businesses, nonprofits, individuals, and other organizations to educate them about the CMC. The increase in our corporate sponsorships alone, with large thanks to our Development Director Sarah Gorecki, proves that once individuals and companies hear about everything the CMC is, many want to be a part of us.

Lastly, our rebranding efforts have really changed the how we communicate about the CMC. We have worked hard to change the perception that the CMC is just a hiking club. That’s not enough in today’s times. Folks can do that for free. So we really market all of CMC’s programs so that people want to be a part of us and when members can no longer participate in recreational activities at the level they once did, they maintain their membership because they support other missions, such as conservation or youth education.

Interviewer: Katie, you stated Mountain Fest brought in a high number of new members for a one day event. Other one day events such as, Backcountry Bash, also appear to bring in several hundred memberships in one day. But, do these members retain their memberships or do they drop out after a year?

Katie: The CMC needs to improve our retention numbers period. These types of one-

(continued on page 9)

The newsletter of the Denver Group of the Colorado Mountain ClubMile High Mountaineer

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2 MileHighMountaineer•February2013

CALENDAR OF EVENTSFor more information about schools, speakers, volunteer opportunities, and special events, go to www.cmc.org and click on PROGRAMS. To see member-only schools and seminars, you must first sign in as a member.

BANFF MOUNTAIN FILM FESTIVAL WORLD TOURJourneytoexoticlocations,paddlethewildestwaters&climbthehighestpeaksatsomeofthemostcaptivatinglocationsintheworld.Paramount Theater, DenverFebruary 28, Thursday and March 1st, Friday (Each evening features different films from the 2012/2013 Banff Mountain Film Festival)Doors Open 6:00pm; Event Begins 7:00pmTickets: $15 available at CMC, REI Denver, Englewood & Lakewood Locations, the Paramount Theatre and Ticket HorseTickets purchased through Ticket Horse will incur additional service charges. Tickets purchased through CMC website may be done on-line at cmc.org.No paper tickets are mailed if you purchase through cmc.org.All sales final – no refunds or exchangesAll proceeds benefit CMC

Date Start time Event

4-Feb 6:30 PM Wilderness First Aid

5-Feb 6:30 PM Telemark Ski School

5-Feb 6:00 PM WTS Committee

5-Feb 6:30 PM Winter Camping School

6-Feb 5:30 PM Technical Ice Climbing

7-Feb 5:30 PM Technical Ice Climbing

11-Feb 6:30PM Wilderness First Aid

12-Feb 6:30 PM Avalanche Terrain Avoidance

13-Feb 6:00 PM Denver Group Council

13-Feb 7:00 PM Photography Section

18-Feb 6:30 PM DS&L Meeting

19-Feb 6:30 PM Wilderness First Aid

20-Feb 6:00 PM Technical Ice Climbing

25-Feb 6:30 PM New & Prospective Member Meeting

26-Feb 7:00 PM AIARE Level 1

28-Feb 7:00PM AIARE Level 1

3-Mar 8:00 AM Wilderness First Aid

2-Mar 6:30 PM Fly Fishing School

7-Mar 6:30 PM Ski Mountaineering School

TRIP SIGNUPTo register for CMC trips online, go to www.cmc.org, sign in as a member, and click on TRIP SIGNUP. Search by whatever criteria you like; fewer criteria work better. Call the office at 303-279-3080 x 2 if you need your password or any assistance.

ACTIVE LEADER PROGRAM

In the past to be considered an Active Leader DG Leader leading a single trip in a three year period was required.

DG Safety & Leadership Committee (DS&L) has discussed whether or not leading one trip in a three year period allows our leaders to be knowledgeable and aware of safe practices and policies. As a result of these discussions, DS&L has changed the definition of an Active Leader to a certified leader in good standing who leads an official trip/activity scheduled in the CMC Activity Schedule each calendar year.

We have over 400 leaders on our current Leader List although in 2011/2012 less than half of these led a trip and many have not led a trip in 3 years or more.

One of the results expected from the definition change of an Active Leader is those who wish to retain an Active Leader status will lead at least one trip in 2013. LeaderswillhaveuntilJuly1,2013toleadonetripregistered in the CMC Activity ScheduletobeclassifiedasanActiveLeader.SchoolInstructors who are certified leaders butonlyleadwithinparticularschoolsneedtoparticipate in one school associated fieldtriptoretainActiveLeaderStatus.

This should result in more trips being led in 2013 which should partially offset the loss

of 14er Challenge & Centennial Peak Climb trips in 2012, although the trip classifications are not expected to be comparable.

INACTIVE LEADER STATUSAny leader not leading a DG trip by

July 1, 2013 and not electing Emeritus Leader Status will be classified as an INACTIVE LEADER.

If a leader has been injured or ill in the 12 prior months and is unable to complete a trip by July 1, 2013 the leader may request a waiver from DS&L to be moved from INACTIVE LEADER status to ACTIVE LEADER status by leading a DG trip listed in the CMC Activity Schedule.

If a leader has been on INACTIVE LEADER status for more than 12 months but less than 24 months and wishes to return to ACTIVE LEADER status, the leader may request to lead a DG trip with a co-leader who is a member of DS&L or a leader who has a trip classification equal to or greater than that of the Inactive Leader and has been identified by DS&L.

If a leader has been on INACTIVE LEADER status for more than 24 months but less than 36 months and wishes to return to ACTIVE LEADER status, the leader will be requested to read the on-line Leader Manual and respond satisfactorily to an on-line DG Trip Leader School Quiz, as well as leading one trip with a co-leader who is a member of DS&L or a leader who has a trip classification

equal to or greater than that of the Inactive Leader and has been identified by DS&L. It is recommended the leader attend WFA School.

If a leader has been on INACTIVE LEADER status for more than 36 months and wishes to return to ACTIVE LEADER status, the leader will be requested to complete DG Trip Leader School, complete two LIT trips and complete WFA School.

LEADER EMERITUS PROGRAMFor those leaders who are included in

the current Leader List but do not wish to lead in the future, we have initiated a Leader Emeritus Program which allows an existing leader to opt out of Active Leader status and not be subject to the requirements/recommendations for skills updates e.g., WFA re certification, etc.

Those who elect Leader Emeritus status will retain all leader discounts offered at local retailers, remain entitled to a complimentary drink at the Annual Dinner and have Leader Emeritus status indicated on their CMC Membership Card.

A CULTURE OF SAFETYThe DS&L committee believes these

changes in the Active Leader definition will result in more knowledgeable leaders exhibiting a greater level of skill, safety and awareness while leading our members in their pursuits of outdoor recreation.

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February2013•MileHighMountaineer• 3

Date Leader Phone Number Trip Title Type2-Feb Mark R Wolf 303-978-0826 Butler Gulch Mod. Snowshoe

2-Feb Tim Gattone 720-987-5534 Ski Copper Mountain Downhill Ski Trip

3-Feb Stephanie Porter-Scheinman 303-838-5095 Baldy Bowl Tele School Reunion Trip Mod. III Ski Tour

3-Feb Richard Lilley 720-493-9702 Black Lake Diff. Snowshoe

3-Feb Roger M Leikas 303-548-4433 Battle Mtn 12,044' Diff. Snowshoe

2-Feb - 17 Mar Bill Haneghan 303-957-7409 BMS Denver Application Difficult C5-Feb John Walters 720-344-0504 Gold Hill Trail #79 Mod. Snowshoe

6-Feb Stan Moore 303-929-7802 Scott Gomer Crk Descent from Guanella Diff. Snowshoe

6 -7 Feb Janet Martel 303-929-5950 Broome Hut Berthoud Pass overnite Mod. II Ski Tour

8-Feb Marilyn Choske 303-456-6279 Chief Mountain, 11,377' Adv. I Ski Tour

9-Feb Roger J Wendell 303-984-5141 North Table Mtn 6,566' Moderate A

9-Feb Dan O'Haire 303-693-2935 Wilder Gulch Mod. II Ski Tour

9-Feb Dave Callais 303-237-3726 Berthoud Pass Area Tele Mod. III Ski Tour

9-Feb Richard O Louden 303-988-1380 The Loch/RMNP Mod. Snowshoe

9-Feb John Walters 720-344-0504 Deer Creek Trail Mod. Snowshoe

9-Feb Tim Gattone 720-987-5534 Breckenridge, Gold Run & Frisco Nordic Ctrs Nordic Center

10-Feb Grayson Garner 303-450-1063 Blue Lake (IPW) Diff. Snowshoe

12-Feb Dave Goldwater 303-985-9651 Royal Mtn. 11,495' Diff. Snowshoe

12-Feb Linda Lawson 303-793-0144 Eccles Pass Trail Diff. Snowshoe

12-Feb Marilyn Choske 303-456-6279 Tele Tuesday at Loveland Tele Ski

13-Feb Roger M Leikas 303-548-4433 Battle Mtn 12,044' Diff. Snowshoe

14-Feb Dave Goldwater 303-985-9651 Heart Lake 11,340' Diff. Snowshoe

15-Feb Earl Beam 303-989-0510 Matthews/Winters Hogback Moderate A

16-Feb Linda Lawson 303-793-0144 Optional ATA Field Day Easy Snowshoe

16-Feb John Walters 720-344-0504 Kenosha West/Continental Divide Mod. Snowshoe

16 - 18 Feb Ginger Ellis 303-377-3896 Wolf Creek Pass Adv. I Ski Tour

16 - 18 Feb Linda Jagger 303-759-9776 Vance's Cabin Snowshoe Mod. Snowshoe

19-Feb John Walters 720-344-0504 North Ten Mile Creek Trail Mod. Snowshoe

19-Feb Cheryl Ames 303-940-2043 Black Lake Diff. Snowshoe

23-Feb John Walters 720-344-0504 Meridian Trail to Hill 10,616' Diff. Snowshoe

26-Feb John Walters 720-344-0504 Spruce Creek Loop Easy Snowshoe

Denver Group ABBREVIATED ACTIVITY SCHEDULE February 1 - February 28, 2013 (as of January 4, 2013).

TO SIGN UP AND GET THE MOST UP-TO-DATE ACTIVITY SCHEDULE GO TO:cmc.org➔trip schedule➔login➔group➔Denver

GORP(Great Outdoors Reading Program)Meeting Date February 14thMonthly Meetings: 2nd Thursday 7-9:00pmContact: Stan Moore,

[email protected] Location: Drumwright Room, AMC, Golden February 14: Poetry reading and discussion Works of Robert Service March: Walking the Gobi, Helen ThayerApril: Buried in the Sky, Peter ZuckermanMay: The Secret Knowledge of Water, Craig Childs

PHOTOGRAPHY SECTIONMeeting Date February 13th

Monthly Meetings: 2nd Wednesday 7:00pm

Contact: Frank Burzynski,

[email protected]:

Lower Level Conference, Room,AMC

This letter was received from Rusty Morris, DG member and recent Trip

Leader School graduate, who gave permission for it to be printed.

3

This letter was received from Rusty Morris, DG member and recent Trip

Leader School graduate, who gave permission for it to be printed.

I’m an ex-Outward Bound instructor

with around 115 weeks in the field so the

Trip Leading School is more a formality

for me than anything since I feel very

confident in my trip leading abilities.

That said, I wanted to mention yet again

that I have always been very impressed

by CMC’s training opportunities, and I

say that as somebody who worked as a

professional in the outdoor education

field for years. It still boggles my mind

that a volunteer group is able to come up

with such quality trainings that would

cost thousands of dollars otherwise. I’ve

been out of the loop for the last couple of

years popping out kids with the wife but

I’m looking forward to becoming more

involved in CMC and eventually leading

some of those trainings myself.

Thanks,

Rusty Morris

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4 MileHighMountaineer•February2013

DENVER GROUP SCHOOLSFor more information and to register for Denver Group Schools, go to www.cmc.org, log in as a member, and go to PROGRAMS, EDUCATION. Members of other CMC Groups are welcome to attend these schools for a $10 surcharge. Denver Group Standard Refund Policy: “Student/Participant requests for refunds of tuition/fees must be requested in writing to the appropriate school or event director. Requests made prior to 30 days before the beginning of the school/event will be processed less a $10 handling fee. Requests made within 30 days of the school/event will be refunded at 50% of the amount paid. No refunds will be made after the beginning of the school/event. However, a refund less $10 can be obtained if a person is found to take the original student’s place in a school.”

Basic Ice Climbing Seminar (BICS) Bruce McVaugh, BICS Director, at: [email protected]: 6:30- 9:00 pm, January 30; Field Day: Saturday February 2nd; Location to be determined (February 3rd alternative for inclement weather on February 2nd) Prerequisites: BRCS (Basic Rock Climbing Seminar) or equivalent and at least 10 days climbing experience on rock Class Limit: 8Fee: $65 DG Members; $75 non-DG MembersRegister: On line at cmc.org

BICS is designed as an introduction to ice climbing in top-rope settings. BICS will introduce novice or experienced rock climbers to the basics of ice climbing, and teach them to safely enjoy the sport in top-rope settings. The course focuses on equipment, safety, and technique. Students must be competent in basic climbing safety systems, including belaying, communication, tying-in, etc. BICS does not teach avalanche awareness or avalanche safety. These topics are covered in the Avalanche Terrain Avoidance Seminar or AIARE Level 1 School. If you are interested in learning to lead on ice, and are an experienced trad leader, consider the Technical Ice Climbing School (TICS.)

Wilderness First AidCarol Giffen, Membership Services 303/279-3080 X2DG Trip Leaders/School Instructors $42; DG Members: $84; Non DG Members $94Four Sessions: Session 1: Monday February 4, 11, 19; all day

Saturday March 3Session 2: Sunday April 14 and Saturday April 20Session 3: Sundays September 15, 22Session 4: Monday October 7, 14, 21; all day

Saturday September 26Evening Lectures: 6:30-9:30 PM; weekend sessions start at 8:00 AMRegister on- line for Session 1; Session 2 open for registration when Session 1 complete.

The Denver Group offers a comprehensive and nationally recognized Wilderness First Aid (WFA) program.. The course follows a standardized program through the Emergency Care & Safety Institute and consists of 10 hours of lecture, 6 hours of practical experience, and both written and practical exams. Topics include patient assessment, environmental emergencies, trauma, splinting, medical emergencies, altitude illness and insect and animal bites. A comprehensive textbook is included in the fee. A Wilderness First Aid card is issued upon completion. The course is open to all CMC members regardless of experience. Those with experience are encouraged to use this comprehensive course as a refresher and practice skills we rarely need but are critical to know when we do need them.

Avalanche Terrain Avoidance SeminarLinda Lawson [email protected] 3: Lecture February 12, Optional Field day February 16Fee: Discount fee for Existing and New Denver Trip Leaders $20; All DG Members $30; Non-Denver Group Members $35

This 3-hour, one-evening, introductory avalanche terrain avoidance class is a prerequisite for winter leader qualification by all NEW leaders, certified after September 30, 2011. “Winter” is defined as the period between October 1st and April 30th. The Avalanche Terrain Avoidance (ATA) Seminar is open to all Denver Group Members, Existing and New Trip Leaders, and Non-Denver Group Members. The field trip is designed to point out both avalanche prone and non-avalanche prone terrain. Registration for January and February sessions is OPEN.

Telemark Ski SchoolJim Kennedy, Director at 303-663-1345 before 9pm or [email protected] Format: One Lecture and two on-snow field daysEnrollment deadline January 14thSession 2: Lecture Tuesday, February 5th, Field weekend Saturday February 9th Loveland; Sunday February 10th Backcountry; Enrollment deadline: February 4thPrerequisite: Fitness to accommodate backcountry terrain; DG Moderate Ski Rating or Equivalent; Students not fit for backcountry terrain will be asked to skip the back country field day with no refund.Fee: $50 Denver Group Members; $60 non-Denver Group Members; Fee DOES NOT include lift tickets of $30 each sold on Lecture night

The Telemark Ski School celebrates its 30th year of providing quality volunteer instruction to hundreds of students hailing from all over Colorado! We help “never-ever”, beginner, intermediate and advanced level Telemark skiers learn and/or improve their Telemark skiing skills, as well as teaching them how to transition those skills into the backcountry for more enjoyable adventures.

If you currently venture into the back country on touring skies, have witnessed telly skiers carving sweet s-turns down a slope and through the trees, and have wondered to yourself “can I do that”, we are here to tell you that “YES, YOU CAN” and we’ll help you get there!

Technical Ice Climbing School (TICS) Todd Felix, TICS Director, at: [email protected] Dates: Lectures February 6, 7 & 20; 6-8:30pm Field Outings: From Early Morning to Evening#1: Local - February 16 & 17 Saturday & Sunday#2: Lake City - February 22 -24, Friday – Sunday; Travel Friday evening, All day Saturday and Sunday Morning; Return Saturday Afternoon Prerequisites: Graduation from Trad Lead Climbing School (TLCS) or equivalent Class Limit: 4 Fee: DG Members $180; Non-DG members $200

Acceptance by Application Only to [email protected] with following information:1) A brief climbing history or climbing resume 2) Year of graduation from TLCS or equivalent. 3) Two climbing references who can vouch for your experience and safety as a climber and leader-- preferably references within the CMC Denver Tech Section, or known by the TICS Director; applicants must be comfortable leading 5.7 trad TICS is designed for members who wish to extend their rock climbing skills to high angle ice found in mountain couloirs, frozen waterfalls, glaciers, and on expedition climbs. The course strictly focuses on climbing technical ice: technique, gear, movement, efficiency, safety, and protection. Most students are pursuing lead-climbing on ice. This is usually an integral part of the course, but it is not mandatory. Please note: TICS does not cover crevasse rescue, winter survival training, construction of snow shelters, or evacuation procedures for injured climbers. Many of these skills are taught in High Altitude Mountaineering School): http://cmc.org/denver/schools_mountaineer_ HighAMS.aspx; nor does it cover avalanche awareness or avalanche safety which are covered in the Avalanche Terrain Avoidance Seminar and AIARE Level 1 School.

Denver Group Trip Leader SchoolUwe Sartori, [email protected] February 19th $10 Denver Group members/$20 non DG membersClasses also will be offered Tuesdays: May 7, September 24, and November 12

Completion of the Trip Leader School is the first step in becoming a Denver Group trip leader. It is open to all members in good standing over 18 years of age, regardless of technical climber, hiker or skier classification. Requirements: • CMC membership current paid status• Three CMC trips completed prior to registering

for the class. At least two of the three trips must be in the activity in which the applicant intends to

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February2013•MileHighMountaineer• 5

lead or instruct (climbing, hiking, backcountry ski, or snowshoe trips, fly fishing, etc.)

Topics include group dynamics and leadership styles, leader responsibilities, liability issues, medical concerns, environmental concerns, planning a trip, screening potential trip participants, organizing the group, and carrying out a safe trip. The format is one evening of on-site class. Reading materials are available on-line (see hikingdenver.net under the Trip Leader School) and a test will be e-mailed to the enrollees ahead of time. The students must read the material before the class and pass a written test. The evening class will consist of a Q&A period followed by scenarios to be discussed in small groups. Interested members should register on-line through the cmc.org under Programs, Education or through the CMC Office.

AIARE Level 1 Avalanche School Tom Creighton, Director, [email protected] Session 1: Lecture & Field Days February 1-3; Session 2: Lectures February 26 & 28, AMC, 7:00-10:00pm; Field Days March 2 & 3Fee: $195 DG Members;

$205 non-DG members

If you participate in winter activities such as Ice or Snow Climbing, Backcountry Telemark or Tour Skiing, Ski Mountaineering or Snowshoe in the backcountry, you want to know what AIARE Level 1 training can do for you. If you want to become a Backcountry Winter Leader this class is required for certification of all DG Backcountry winter trip leaders after September 30, 2011. Field days will be held IN AVLANCHE TERRAIN. Probe techniques and beacons will be used as components of Companion Rescue. Students need to have their own beacon, shovel, probe. A few shovels and probes are available for sale at the January lecture. “Decision Making in Avalanche Terrain” L-1 is a 3 day/24 hour introduction to avalanche hazard management that:

• Provides a basic understanding of avalanches

• Describes a framework for decision making and risk management in avalanche terrain

• Focuses on identifying the right questions, rather than on providing “answers”

• Gives lessons and exercises that are practically oriented, useful, and applicable in the field

Learning Outcomes: • Plan and prepare for travel in avalanche

terrain • Recognize avalanche terrain • Describe a basic framework for making

decisions in avalanche terrain • Learn and apply effective companion rescue

A final knowledge quiz tests student comprehension and provides feedback to instructors on instructional techniques.

BMS Application DeadlineBMS Director Bill Haneghan ([email protected])Applications due date: February 28, 2013.Standard Denver Group policy for tuition refund appliesApplication link by registering for Denver Group Trip #13262.

Basic Mountaineering School (BMS) teaches skills needed to participate safely on non-glaciated mountaineering climbs. These skills include navigation and route finding, planning and organizing climbs, rock climbing skills for following on 4th and 5th class routes, and snow climbing skills to include roped climbing with crampons.

The goal of the school is to graduate only members who can safely and competently participate in club mountaineering activities. BMS is a physically/mentally challenging and rewarding school for members interested in high peak climbing and/or rock climbing. BMS teaches the skills needed to pursue these activities safely and competently. These objectives are achieved through a time-intensive schedule of lectures and field trips. Significant personal effort (physical conditioning, reading, trip planning, knot tying practice, etc.) outside of class is required.

PREREQUISITES: 1) 18 years or older.2) Current CMC membership.3) Denver Group C hiking classification.4) Attendance at one orientation meeting – see schedule below5) Prepayment of $275 tuition. - Good physical conditioning, stamina and a commitment to participate in all lectures and field days.

Fly Fishing SchoolDates: Lectures 6:30-9:15pm, March 2 & April 3; 6:00-8:30pm April 10th; All lectures at AMC, GoldenField trips: April 13-7:30am – 3:00pm Lake Lehow; April 20 – Senior Instructor’s Choice of location, duration and timeRegistration deadline: February 24Fee: $145 DG members; $155 non-DG MembersMaximum: 35 students; Register: www.hikingdenver.net or www.cmc.org

If you enjoy the streams and lakes of the Rockies and would like to fish at your destination this is the school for you. The school is designed for beginners and the inexperienced. Basic information regarding gear, knots, insects, trout behavior and casting is taught. Tuition covers three evening classes, two days of on-stream instruction, a 100-page handbook, many accessories and 24 flies. An optional shopping night is offered on Thursday, April 4th. Students supply their own rod, reel, line, waders, boots and license. This is a great way to prepare for CMC Fly Fishing trips.After graduation from the FF School, students

should reserve May 3, 4, and 5 on your calendar. This is the first FF trip after the school and is one of the best trips of the year. The trip is designed to let you practice your newly learned FF skills. You will fish in small groups with our experienced members. You will be able to register for this trip after January 1st on cmc.org, select the Programs tab, Education.

Ski Mountaineering SchoolDates: Lectures: March 7, 14, 21 from 6:30-9:30 PM at AMC, GoldenField trips: March 30, April 13, 27 & May 11, 24-26Prerequisites: WFA, AIARE Level 1 Avalanche School or approved equivalentRegistration: by application. Fee: $140 DG & $160 non-DG Members School Directors: Michelle Jung or Brendan Reiss at [email protected] our website at http://www.hikingdenver.net/schools/skimountaineeringschool

InterestedintakingyourdownhillskiingskillsintotheBACKCOUNTRY?

Join us for the Ski Mountaineering School, offered in spring 2013 by the Denver Group. The school is intended to develop the skills, attitudes, and awareness needed for ski mountaineering tours. Such tours might include ski descents of Colorado’s 13’ers and 14’ers, and ski traverses and ski mountaineering routes in Europe and Canada. Some of the topics covered include trip planning and preparation, appropriate ski gear and equipment, helpful backcountry ski techniques, route finding, and avalanche assessment.

If you have not completed an avalanche course with at least a two full days of field practice, you should enroll in the 2013 CMC AIARE Level I Course Session 1 or Session 2.

Participants using alpine touring, telemark, or split snowboard gear are welcome. This school is designed for members with a good level of fitness (should be able to hike 1,000 vertical feet in an hour), the ability to ski black diamond slopes at downhill ski areas, some familiarity with backcountry skiing, basic mountaineering skills and experience. The emphasis of this course is not on teaching ski techniques but to integrate ski equipment and skills into the mountaineering experience.

The course consists of 3 weekday evening lectures and 5 weekend field trips; the last field trip will be 3 days and nights of peak climbs and ski descents.

The school is also looking for instructors and assistant instructors with previous ski mountaineering experience.

DENVER GROUP SCHOOLS

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Wilderness Trekking School (WTS) Lecture Dates: Tuesdays, April 2, 9, 23, 30, and May 14 @ 6:30 pm, Foss Auditorium, American Mountaineering Center, Golden Field Dates: Your Choice of Thursdays, Satur-days, or Sundays; April 11, 13, or 14; April 18, 20, or 21; April 25, 27, or 28; May 2, 4, or 5; May 16, 18, or 19.Enrollment fee: $90 Denver Group Members; $100 non DG members, until March 26.Contact: http://www.hikingdenver.net/schools/wts or 303/279-3080 Ext 2

Hiking in Colorado’s mountains is fabulous recreation! WTS is for all – whether you want to bag a few 14ers – OR – just want to enjoy the scenery. WTS is a great introduction to the CMC and a place to meet new friends. WTS is Denver Group’s largest school offering a comprehensive course on mountain hiking. Students are all ages, from 18 to 80. If you’re new to hiking, WTS gives you the opportunity to learn how to travel safely – and with confidence – in the backcountry. If you’re an experienced hiker, WTS gives you a chance to review, to enhance your skills, and possibly to fill in some gaps. WTS also fulfills one of the requirements to obtain a Denver Group C hiker classification and to attend Basic Moun-taineering School. Topics covered include: • Essential gear, helping you decide what you need to buy and carry • Off-trail travel techniques, from boulders and talus to tundra • Map & compass skills, figuring out where you are, navigation and route-finding • Weather, how to anticipate and handle wind, rain, lightning, and snow • Nutrition, helping you choose what food to carry • Handling an unexpected night in the backcoun-try and a backcountry emergency• Snow travel and avalanche awareness, handling unexpected snow on the trail

• Leave No Trace practices The course consists of five Tuesday night lectures, four field days, a group hike, and some home-work (yes, really!). Students are assigned to groups of 10-12 people, based on hiking pace, conditioning, and prior experience. Instructor teams consist of a senior instructor and two assis-tant instructors. Students have the opportunity to learn techniques of safe backcountry travel and to practice in a non-competitive, non-confronta-tional setting. Students plan and complete a hike with their field group. WTS is a great place to learn and practice new skills, make new friends, and become a safe backcountry traveler. “I thought I knew a lot about hiking. Was I wrong! WTS taught me so much more than I imagined.” –WTS Student

Alpine Scrambling Course Lecture: May 21,Tuesday 6:00-10:00PM: AMC, GoldenField Day: June 1, SaturdayFee: DG Members $100; non DG Members $125Deb Kirk, Alpine Scrambling Course Director, [email protected] For more info: http://www.hikingdenver.net/schools/alpinescramblingcourse

Alpine scrambling is non-technical climbing that involves off-trail travel, often over rock and snow. Most Colorado summits are accessible by scrambling routes. You can use the skills acquired in this course to reach the summits of hundreds of Colorado 14ers and 13ers. The goal of the course is to teach the skills needed to scramble enjoyably while minimizing risk with respect to the mountain environment.

Field trips of the course meet the criteria for CMC “C” trips, that is, up to 15 miles round trip and up to 3,500 feet of elevation gain. Participants should be prepared for strenuous physical activity and should be fit enough to climb 750 feet per hour. Scrambling also requires a positive mental attitude, a commitment of time and effort and a complement of outdoor equipment. Teamwork and cooperation are important.

Wilderness Trekking School, Backpacking School or equivalent are pre-requisites as basic navigation skills and hiking preparedness are needed for this course.

The course does not teach technical or roped climbing techniques, glacier travel and rescue, nor use of crampons. Those who want technical and roped climbing instruction should enroll in the CMC Basic Mountaineering School, High Altitude Mountaineering School or Technical Rock Climbing School.

DENVER GROUP SCHOOLS

Introductory Fly Tying School.

CALL FOR WILDERNESS TREKKING SCHOOL INSTRUCTORS The WTS Committee is looking for instructors for the Spring 2013 session beginning Tuesday, April 2nd. Previous WTS instructors and WTS graduates are encouraged to volunteer. Senior instructors must be certified Denver Group trip leaders. Instructors should love the mountains and be eager and able to teach students the skills for safe backcountry travel. For more information, including application, additional requirements, and course schedule, go to http://www.hikingdenver.net/schools/wts. Preference is given preference to applicants who are available for all lectures and field days. Applications are due by Tuesday, February 26. Send your application to one of the following WTS Committee members: Senior Instructors – Dave Callais, [email protected], Returning Associates – Ken Gurvin, [email protected] and New Assistants – Martha Mustard, [email protected]. Thank you in advance for your interest and participation!

Wilderness Trekking School

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Trek Bolivia! Steve Bonowski at [email protected] 9-21, 2013Fee: $1,880 + air fare (5-7 persons) or $1,780 + air fare (8-11 persons)Trip packet available from Steve Bonowski; no phone calls please; on-line trip description lists fee inclusions and exclusionsPrerequisite: Excellent physical condition for daily hiking at 12,000 feet with several passes at 16,000 feet; sleep at 15,000 feet

Bolivia is a largely undiscovered South American country offering spectacular hiking & climbing, friendly people, and low prices. With this trip, we’ll acclimatize several days on the shore of beautiful Lake Titicaca at the small resort town of Copacabana, including one day to hike on the Island of the Sun. The tour includes trekking 7 days in the Cordillera Real northwest from La Paz, dropping down to 4,900’ on the east side of the Andes before we return to La Paz. The tour ends with a bus tour to the pre-Inca ruins at Tiwanaku, west of La Paz.

Appalachian Trail SlackpackRoan Highlands, TennesseeChris Dohmen, [email protected] who lived and hiked in East Tennessee for a dozen years; knows the area, its culture, history, flora & fauna June 16 – 23, 2013Limit: 8Fee: $825 not including travel between Denver & Charlotte

The Appalachian Trail through the Roan Highlands is so spectacular, Backpacker Magazine featured it among “The Top 36 Hikes on America’s Classic Trails” in 2008; National Geographic Magazine listed it as one of the “50 Best American Adventures” in 2009; and Andrew Skurka considers it one of his top ten hikes.

Join us on the best part of the AT! Enjoy spectacular views and wildflowers. Hike the longest stretch of grassy “balds” in the entire Appalachian range. See the largest natural rhododendron garden in the world in full bloom. • Stay at a hiker hostel for the entire trip • Daily trailhead shuttles • Day hike 65 miles in 5 days

• One sightseeing day

Our hostel is a rustic, open-design cabin with four single beds in a loft, a king and a queen downstairs and two full bathrooms. Breakfast and sack lunches are provided daily and we cook our own dinners.

Wind Rivers Wyoming Llama TrekCarol Kurt PO Box 7977 Aspen, CO 81612 Phone and E-mail: 970-925-6648 H 970-948-6412 C, [email protected] August 5-9, 2013 Cost per person: $1644.50Price includes all food of lunch day 1 through lunch day 5, llamas carrying gear, guides/cooks, camp gear, and tips for guides. Provided at no extra charge: tent, sleeping bag and pad, or bring your own. Trip expenses NOT covered by this budget: travel to and from Lander and hotel the night before and after the trip. Payment schedule: With acceptance of application $625May 5, 2013 $1019.50

Wind River Range-Shoshone National Forest-Popo Agie Wilderness (southern Deep Creek area loop)

This trip would be a classic Wind River Range Trip. Glacier Cirques, many lakes, high alpine, with plentiful trout fishing. Typical wildlife seen are moose, deer, and elk. We will move camps each day except for one layover day. Participants will carry day packs and the llamas will carry all of the camp gear. The guides will do all of the cooking.

We will start out at the Worthen Meadow Reservoir TH, specifically the Sheep Bridge TH (no reservation permits required for this trip). Starting at approximately 8,800 ft we would drop down to the Middle Fork of the Popo Agie River and follow the Middle Fork Trail to Bill’s Park, an open meandering high alpine meadow just below tree-line (10 miles). Day 2: We would hike to the Ice Lake and Deep Creek Lakes area, just below Wind River Peak. We would have an elevation gain of about 1,000 ft and camping at approximately 10,600 ft. (with a maximum

elevation of 10,900 ft pass on the way in, approximately 6 miles.) We would lay-over here for 2 nights. On the layover day we could split up the group, if desired, to take various day hikes of different abilities. Historically most participants really enjoy our Deep Creek Lakes day hike loop, with some of the best views in the Wind River Range. Day 4: We would hike a relatively short distance of 5 miles down a few hundred feet and back up a few hundred feet to Pinto Park, a spectacular high alpine park with the ìCirque Of The Towersî in full view 7 miles in the backdrop. Short mountain ridge scrambles are available from Pinto Park for even better views. Day 5: We would continue the loop and descend on the Pinto Park Trail merging back up to the Middle Fork Trail on the Popo Agie River and back to the Sheep Bridge Trail to Worthen Meadow reservoir, approximately 11 miles (mostly gradual descend, except the last 2 miles up 700 ft. Total trip length is about 32 miles (exclusive of elective day hikes from camp).

You should be in good shape and be able to hike in elevations between 9,000 and 11,000 ft. This is a B level rated trip hiking up to 8 miles a day.

We will see the remote Wind River Range and learn how to travel with llama support. We will be able to explore hiking and climbing in this range and feel the wilderness experience. We will be able to fish if desired and see what fresh fish tastes like. We will experience glacially carved cirques.

2014 Best Of The Grand CanyonColorado River Raft & HikeBlake Clark and Rosemary Burbank, [email protected] or 303-871-0379April 26 – May 8, 2014Registration deadline: May 5, 2013Prerequisites: B & C hiking classification

Openings Available but we are NOW 50% Full!. This trip fills one year in advance. Come join us in 2014 for our 7th year in the Grand Canyon using motorized rafts for 188 miles from Lee’s Ferry to Whitmore Wash. Extensive hiking opportunities for B and C level hikers. Return to put-in via helicopter and airplane. The incredible Grand Canyon experience! See Adventure Travel web site for fee and details.

ADVENTURE TRAVELFor your benefit and enjoyment, the following trips have been reviewed and approved by the Adventure Travel Committee and are officially sanctioned by the Colorado Mountain Club. For expanded information about these and other CMC Adventure Travel trips, go to www.cmc.org and click on PROGRAMS, ADVENTURE TRAVEL.

NOTE: DuetothenumberofATtrips,pricingdetailshavebeeneliminatedfromthedescriptionsabovebutareincludedinthefulltripdescriptionsonthewebsite.

Departing in FebruaryBest of Australia, February 2-17, Gary Hellenga at 406/587-9271Yellowstone in Winter, February 6 – 11, Rick & Deana Pratt at 303/887-3717New Zealand Milford & Route Tracks, February 22-March 9, Polly Hays at [email protected], February 25-March 11, Roger Wendell at [email protected]

MOUNT PRINCETON HOTSPRINGS RESORT WEEKENDFebruary 22 to February 24, Getty Nuhn at (719) 473-8868 or [email protected] or Becky Zenthoefer at (719) 633-1367 or [email protected]. This “QUADRUPLE S” EVENT – skiing, snow shoeing, swimming and soaking - is a joint event between the Pikes Peak and Denver CMC Groups. There will be trips scheduled at breakfast for ski, snowshoe and possibly a hike on both Saturday and Sunday for various abilities. This price includes 2 nights’ lodging, two drinks (wine, beer or soft drinks) Friday night, two dinners Friday and Saturday, breakfasts on Saturday and Sunday, a wine and cheese party Saturday after dinner, and all the swimming & soaking you can get in on any of these three days. Rooms available at the resort are for double or single occupancy. Prices have not changed since 2012. Event price including a double room: $220. Event price including a single room $300. Non-CMC members $230 & $310, respectively. Register directly with leaders listed above.

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FEBRUARY SOCIAL ACTIVITIES CALENDARIn 2013 Any Member Can, recruit new CMC members. Your social activities are a good venue for introducing adult family and friends to CMC. Your social activities steering committee, including Patricia Leslie and Fred Siersma, invite you to host an activity of your choice in 2013. Potluck gatherings are popular and a great way to bring members together and recruit new ones. Hosting a TGIF, TGIT, or TGIW is as easy as making a reservation at your favorite neighborhood café. And we welcome new ideas. Call us, Patricia 720-296-9422 or e-mail [email protected] or Fred at (303) 751-6639 or e-mail [email protected]. Unless listed in the CMC Activity Schedule on line, these social activities are not considered “official CMC activities”.

Friday 1 - Snowshoers and skiers keep doing those “snow dances.” Mother Nature’s Christmas Eve snowstorm meant that CMC’er and Virginia resident

Frieda Brinkmann’s efforts to enjoy Colorado snow were richly rewarded on our annual Christmas Day snowshoe/cross-country ski trip. Saturday 2 - Dinner at Le Central, 5:00 p.m. This French restaurant at 112 E. 8th Ave. is one of the best deals in town. Those interested will carpool afterward to the Symphony (see below). Come to one or both events. For directions and reservation (required), call Bob Shedd, 303-733-2815.

Saturday 2 - Colorado Symphony, 7:30 p.m.“Bolero” and more. Enjoy the concert with a group of CMC members and guests. Discount ticket price $28. To sign up or cancel, call the host by 11:00 a.m. on the day of the concert. Bob Shedd, 303-733-2815.

Sunday 3 - Super Bowl Sunday Gather with us to celebrate, our team or not, and watch part of the game at Beau Jo’s Pizza on South Colorado Boulevard. Call Leslie at 720-296-9422 (no e-mail please) for meeting time – depending on the interest of fans. Enjoy pizza and drinks for at least one half of the game.

Thursday 7 - Snow Mountain Ranch Nordic Center cross-country skiingEnjoy some of the finest cross-country trails, beautiful views, and low trail fees. Long a Colorado favorite we are never disappointed with our day trips at this YMCA ranch. Sign up online with leader Scott Houchin (303) 601-4457. Questions and newcomers welcome. Ski with Scott or take a snowshoe or cross-country skating lesson from the Center. Check out their website for more details.

Thursday 14 - Once again skiing at Snow Mountain Same detail as January 7.

Friday 15 - A Feel Good Friday at Chad’s275 Union Blvd. in Lakewood, around

5:30- 7:00 p.m. Drop by to enjoy a beverage and/or dinner. New members are always especially welcome along with adult family and friends. If you are having a birthday, new member or not, we will help you celebrate. Dick Dieckman (303) 980-0573.

Saturday 16 - Dinner at Palace Chinese, 5:00 p.m. This restaurant at 6265 E. Evans Avenue has great food and moderate prices. Those interested will ride RTD Light Rail afterward to the Symphony (see below). Come to one or both events. For directions and reservation (required), call Bob Shedd, 303-733-2815.

Saturday 16 - Colorado Symphony, 7:30 p.m. Brahms’ First Symphony and more. Enjoy the concert with a group of CMC members

and guests. Discount ticket price $28. To sign up or cancel, call the host by 11:00 a.m. on the day of the concert. Bob Shedd, 303-733-2815.

Friday 22 - Fred Siersma hosting at Choppers. 5:30-7.00 Located near the Cherry Creek Shopping Center at 80 South Madison with easy parking. Enjoy this chance to catch up with Fred and his awesome recovery from a not too pleasant two wheel crash with a police cruiser last August. Choppers has recently been voted best sports bar in town. ESPN, Westword, Denver Post, Insite, 5280, Citysearch. For nostalgia sake many CMC’ers remember it formerly as Rick’s Café, a popular Denver restaurant and gathering spot. Fred (303) 751-6639.

 

MountainFest

11th Annual

cmc.org/mountainfest

March 15, 2013 • 6-9 pm • GoldenAmerican Mountaineering Center

It’s ALL FREE! Drinks and Music from 6-9 pm

Rock Climbing for the Entire Family $25 Membership Discounts Free & Family Friendly Outdoor Skills ClinicsLots of Giveaways! FREE Drinks and Music

GET YOUR ADVENTURE ON AT THE

2013FestFestFestFestFestFestFestFestFestFest

Save the Date!

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February2013•MileHighMountaineer• 9

day events have the same retention statistics as a member calling to join, or joining on line. One offering now made at these events is same day or next day hikes, climbs, etc. The goal is to have the participant join and then as a new member participate in a CMC activity within in the next month. Statistics show that if a new member engages in three activities (not all recreational) they will renew their membership.

The largest non-renewal is from members who join CMC to enroll in schools. People join, take a school to learn new skills and meet new friends. Then they don’t see the need to renew their membership because large group activities weren’t their initial goal. I understand the situation but believe that if existing School Directors and Instructors can recruit students to become leaders and instructors, then the engagement will be lasting and membership renewal will increase.

Interviewer: Speaking of non-renewals, there appear to be two types of potential members: those who have a social focus and are looking to make friends during a recreational outing and those who are looking to improve their skills challenge themselves on an outdoor experience. CMC appears to be marketing to both types. You just stated that membership renewal would increase if we engage new members as leaders and instructors in our schools. Would our marketing dollars be better spent if marketing dollars were focused on the second type of potential member, one that wants to improve their skills and challenge them?

Katie: I think there is room for both and the split of those types of members is interesting because many of the social members want to improve their skills too. We also have another type of member not mentioned: that is the member who likely once was a social or technical skills member but now doesn’t have the time, or the knees to get out and recreate as often. They just love the club and being a part of it. We need to market to all three because those members looking for a social experience and those looking for technical skills experience and a recreational challenge may become someone who can’t get out as often but want to remain CMC members.

I rarely find a peak bagger who doesn’t also want to have a fun and friendly experience so it’s not one or the other. The marketing goal is again to offer members the best experience possible and convert members from a social focus to a technical skills focus to a permanent member associated with CMC’s mission and vision.

Interviewer: The Over the Hill Gang Social Section is growing rapidly with members over 50 years of age. This group appears to retain their membership, become involved in Denver Group events and values education and personal growth as well as social opportunities. Should we be spending a larger portion of CMC’s marketing dollars on this age segment?

Katie: The CMC has a focus on making our “product” or our “offerings” the best they can be

regardless of age. If we are successful in offering the best outdoor experience we can, then we are going to be successful regardless of age. When I first started, a lot of people said “we need to bring in young people.” My answer to that was “Is the CMC ready to make HUGE changes to the way we operate in order to gain younger people as members?” The response received was NO; so, you should not plan on seeing the CMC turn away from our target demographic toward only a younger demographic.

One thing I will say about the Over the Hill Gang is that they are about FUN. I personally think their membership has grown because their biggest focus is on having a fun and empowering time on their activities. This makes their members want to re-engage in OTHG activities. I always enjoy myself on an Over the Hill Gang trip and know there is likely a tasty libation waiting at the end of the day!

Interviewer: The Centennial Celebration Series included 6 events which resulted in an article in the Denver Post, TV coverage, and announcements in local papers. While these events were not wholly marketing events they resulted in getting CMC’s name out in a variety of communities. What will take their place in 2013?

Katie: The Centennial Events Series was largely led by a few key volunteers and me. I felt strongly that the rest of the team needed

(continued from page 1)

(continued on page 10)

CMC MemberVernon E. Bass, CFP

Cambridge Investment Research, Inc.4704 Harlan St., Suite 660 · Lakeside, CO 80212

Personalized Financial Planning“I will help you pursue the summit of your financial success.”

Please give me a call for information or an appointment.303-458-5250 or [email protected]

Factors Impacting Financial Security in Retirement Yes No

1. Do I / We have a written financial plan?

2. Have I / We reviewed our financial plan in the past 5 years?

3. Are my / our goals in line with my financial resources?

4. Have I / We saved enough to support retirement for a lifetime?

5. Do I / We know what types of investments are needed to diversify my portfolio?

6. Have I / We decided when to begin receiving Social Security?

60 Second Financial ChecklistRead each item and place a check in the Yes or No column

If you answered YES to all questions, then CONGRATULATIONS! If NOT – Now may be the time for a second opinion,

a time to meet with a seasoned and experienced investment professional. *Give me a call for a COMPLIMENTARY MEETING!*

Securities offered through Cambridge Investment Research, Inc., a Broker / Dealer. Member FINRA / SIPC.Investment Advisor Representative, Cambridge Investment Research Advisor, Inc. A Registered Investment Advisor

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10 MileHighMountaineer•February2013

to operate as a typical year and not leave our important mission work out in order to provide events during the Centennial Year. Staff assisted but didn’t have to handle Centennial Events as a typical State event.

Obviously at the leadership level, our focus changes a bit in 2013. The CMC Board of Directors recently approved a new Strategic Plan that heavily focuses on membership retention and making some hard changes to be certain our offerings to members are what they want. It’s our time to listen to the general membership and not be afraid to change some 100 year old protocols to offer members what they want. This is going to be one of our biggest challenges yet and will be successful if both the Groups and the State come together to make sure that a day out with the CMC is fun, inspiring, and makes our members want to come back for more. The CMC has never really tackled our membership decline problem and this is the beginning so I’m excited to see how it progresses.

Interviewer: How can Denver Group leaders, instructors and members assist in offering members what they want?

Katie: Leaders and Instructors need to provide Positive Word of Mouth and Education of trip participants or school attendees on all that the CMC offers, not just the recreational activities. Many of our members join as a result of word of mouth from leaders, instructors or other members.

Even more important is telling the right message. Another part of the Strategic Plan is to train our leaders and instructors to be CMC “Ambassadors”. They are the front line. It’s imperative for Denver Group leaders and instructors to make sure they are providing a fun, welcoming, friendly, and goal reaching opportunity for members on their trips or in their schools.

But being an Ambassador also means knowing everything the CMC offers. Trip surveys show that the majority of CMC members don’t hear about what the CMC is or does from their trip leader. That can easily be remedied by trip leaders and instructors checking the cmc.org or hikingdenver.net website and various newsletters to know about upcoming events and work accomplished.

Thanks to all our leaders, instructors and volunteers for the job they do and for allowing me to talk about CMC’s Marketing Focus!

(continued from page 9)ACTIVE LEADER PROGRAM

In the past to be considered an Active Leader DG Leader leading a single trip in a three year period was required.

DG Safety & Leadership Committee (DS&L) has discussed whether or not leading one trip in a three year period allows our leaders to be knowledgeable and aware of safe practices and policies. As a result of these discussions, DS&L has changed the definition of an Active Leader to a certified leader in good standing who leads an official trip/activity scheduled in the CMC Activity Schedule each calendar year.

We have over 400 leaders on our current Leader List although in 2011/2012 less than half of these led a trip and many have not led a trip in 3 years or more.

One of the results expected from the definition change of an Active Leader is those who wish to retain an Active Leader status will lead at least one trip in 2013. Leaders will have until July 1, 2013 to lead one trip registered in the CMC Activity Schedule to be classified as an Active Leader.

This should result in more trips being led in 2013 which should partially offset the loss of 14er Challenge & Centennial Peak Climb trips in 2012, although the trip classifications are not expected to be comparable.

INACTIVE LEADER STATUSAny leader not leading a DG trip by July 1, 2013 and not electing Emeritus Leader

Status will be classified as an INACTIVE LEADER.If a leader has been injured or ill in the 12 prior months and is unable to complete

a trip by July 1, 2013 the leader may request a waiver from DS&L to be moved from INACTIVE LEADER status to ACTIVE LEADER status by leading a DG trip listed in the CMC Activity Schedule.

If a leader has been on INACTIVE LEADER status for more than 12 months but less than 24 months and wishes to return to ACTIVE LEADER status, the leader may request to lead a DG trip with a co-leader who is a member of DS&L or a leader who has a trip classification equal to or greater than that of the Inactive Leader and has been identified by DS&L.

If a leader has been on INACTIVE LEADER status for more than 24 months but less than 36 months and wishes to return to ACTIVE LEADER status, the leader will be requested to read the on-line Leader Manual and respond satisfactorily to an on-line DG Trip Leader School Quiz, as well as leading one trip with a co-leader who is a member of DS&L or a leader who has a trip classification equal to or greater than that of the Inactive Leader and has been identified by DS&L. It is recommended the leader attend WFA School.

If a leader has been on INACTIVE LEADER status for more than 36 months and wishes to return to ACTIVE LEADER status, the leader will be requested to complete DG Trip Leader School, complete two LIT trips and complete WFA School.

LEADER EMERITUS PROGRAMFor those leaders who are included in the current Leader List but do not wish to lead in

the future, we have initiated a Leader Emeritus Program which allows an existing leader to opt out of Active Leader status and not be subject to the requirements/recommendations for skills updates e.g., WFA re certification, etc.

Those who elect Leader Emeritus status will retain all leader discounts offered at local retailers, remain entitled to a complimentary drink at the Annual Dinner and have Leader Emeritus status indicated on their CMC Membership Card.

A CULTURE OF SAFETYThe DS&L committee believes these changes in the Active Leader definition will result

in more knowledgeable leaders exhibiting a greater level of skill, safety and awareness while leading our members in their pursuits of outdoor recreation.

The Mile High MountaineerThe Mile High Mountaineer (USP 703-680) is published monthly for $15/year members and non-members effective with memberships renewed October 1, 2009. Postmaster: send address changes to the Colorado Mountain Club, 710 10th St., #200, Golden, CO 80401. Periodicals Postage paid at Golden, CO and additional mailing offices. Ads for the newsletter are due at the first of the month prior to the edition the ad is to be placed. All ads must be submitted via email to [email protected]. For an ad rate sheet and questions, please email the editors at [email protected]. MHM welcomes letters to the editor. Letters should be no longer than 300 words. They must be signed and are subject to editing for length and clarity. Letters are published solely at the discretion of the editor. Contact: [email protected]. Editor and Proofreading: Linda Lawson; Layout: Deborah Duke, Arts•A•Fact Design, [email protected]. CMC Office: (303) 279-3080; Fax (303) 279-9690. Office Hours: Monday–Thursday 9 a.m.– 6 p.m., Friday 9 a.m.– 3:00 p.m.