mikrotik competitive analysis

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© Copyright Alvarion Ltd. MikroTik Competitive Analysis Confidential For internal use only

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MikroTik Competitive Analysis. Confidential For internal use only. Presentation Outline. About the MikroTik Products comparison Win with and Watch out from …. About MikroTik. About MikroTik. Founded in 1995, MikroTik is located in Riga, Latvia, with 70 employees - PowerPoint PPT Presentation

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Page 1: MikroTik Competitive Analysis

© Copyright Alvarion Ltd.

MikroTik Competitive Analysis

ConfidentialFor internal use only

Page 2: MikroTik Competitive Analysis

Presentation Outline

About the MikroTik Products comparison Win with and Watch out from …

Page 3: MikroTik Competitive Analysis

ConfidentialFor internal use only

About MikroTik

Page 4: MikroTik Competitive Analysis

About MikroTik

Founded in 1995, MikroTik is located in Riga, Latvia, with 70 employees

• MikroTik has a Chinese partner that develops the HW and SW

MikroTik develops and markets low end routers and wireless products

• Selling mainly in former Soviet Union and developing countries and worldwide via web

• As a private company, the financial status and sales numbers are undisclosed

• In 2007, MikroTik sold ~$6M in Indonesia (both routers & Wireless)

Page 5: MikroTik Competitive Analysis

ConfidentialFor internal use only

Products Comparison

Page 6: MikroTik Competitive Analysis

Positioning

Low cost products

• Low cost motherboards, standard and high power 802.11a/b/g/n piggybacks Low end customers

• Sale via distributors and web

• 14 days warrantee (intended to cover DOA only)

• No RMA process

• No lightning protection Add on costs and features

• The radios are shipped supporting standard configurable regulations as FCC, ETSI etc. and they work with 5 and 20MHz channel

• Licenses are sold for opening the unit to networking features, high power, full 4.9-6.0 GHz band and additional channel spacing

• One year warrantee cost extra 30% on price, only available in certain countries.

Page 7: MikroTik Competitive Analysis

Positioning

MikroTik maintains a low cost strategy via

• Low cost products made in China

• Extensive web activities: services, communities, blogs and sales

• Limited warranty

• 14 days warrantee only

• No RMA process. Since unit's value is lower than the shipping costs the distributor gets $30 credit per every failed unit

Offering

• Full product

• Components for the SI/VAR to assemble in his workshop

• Only software via web, fom where they can download the activation key. They can install this software in standard PCI 802.11 b/g/a cards (extra cards, may be NO MikroTik)

Page 8: MikroTik Competitive Analysis

MikroTik Wireless Portfolio

Wireless features:

• 802.11a/b/g available in 2.4 and 5Ghz

• Throughputh

• PtP – In Point to Point conditions

– Up to 20 Mbps

• PtMP – Point to Multi Point

– Only to 10 Mbps/sector

• Coverage

• PtP - Up to 25 km Point to Point environments

• PtMP – Up to 8 km in Point to Multi Point environmets

• Customers by sector

• Up to 100 clients in 20 Mhz channels

Page 9: MikroTik Competitive Analysis

MikroTik Wireless Portfolio

Important information:

• No ATPC, the operator needs to go to each customer in terms to adjust the radio’s power manually.

• Encryption by software (depend on wireless board)

• Only 2,000 packets/second

• IF we activate the Bandwidth management the processor performance dump to 50%.

• In 2.4 Ghz the system requires a minimum of -75dbm to work normally..

• Radios operating bad quality environment interferes with radios under standard operation conditions.

• Operation under relay conditions, the performance decrease 10 times.

Page 10: MikroTik Competitive Analysis

MikroTik Wireless Portfolio (cont.)

• RouterOS SW features

• WEP, WPA, WPA2 encryption

• Access control list by MAC address

• IP routing, NAT, Routing, DHCP

• DFS (Dynamic Frequency Selection)

• VAP (Virtual Access Point)

• RouterOS has 4 license levels (3-6) ranging from 45$ to 250$

• Common architecture :

• Main board with PCI slots using Ubiquity Cards (NO MikroTik)

• Different PCI cards supporting different frequencies and Tx power

• Based on Atheros chipset; not adding much intelligence to the basic chipset

Page 11: MikroTik Competitive Analysis

Proprietary Information

11

ConfidentialFor internal use only

Products ComparisonMikroTik RB & RIC Vs BreezeAccess VL

Product Feature MikroTik RB & RIC BreezeACCESS VL

Performance Up to 17Mbps Up to 32Mbps

# of users per sector Up to 100 Up to 512

NLOS No PtP – Until 10 km

PtMP – Until 6 km

LOS PtP – Until 20 km

PtMP – Until 8 km

PtP – Until 54 km

PtMP – Until 30 km

Enclosure Indoor product encased in a

waterproof enclosure no IP 67

Robust metal enclosure, IP 67 certified

Reliability Low end Carrier Class

Voice and Video

Integration

No High quality voice for up to 288 users

simultaneously by sector.

SU-Video with symmetric support

QoS 1 classification method (Per service)

CIR/MIR per CPE per direction

4 classification methods (Per service, per

TOS, per VLAN and per Port)

CIR/MIR per CPE per redirection

Traffic shaping with graceful degradation

Page 12: MikroTik Competitive Analysis

Proprietary Information

12

ConfidentialFor internal use only

Product Feature MikroTik RB & RIC BreezeACCESS VL

VoIP Lowquality voice

25 concurrent calls/sector

Low packet processing 2,000

packets/second

Toll quality voice

288 concurrent calls/sector

Fast packet processing, 40,000

packets/second

Wireless Link Prioritization (WLP)

DRAP protocol

Security WEP, WPA, WPA2 encryption,

processed by software, aprox 25%

degradation.

Access List

AES/ FIPS 197 processed by hardware, no

performance degradation

User authentication

Access list

Broadcast/multi cast limiters

VLAN support Hybrid (Vlan and not Vlan packages

allowed)

Trunk, access, QinQ and hybrid.

Lightning protection None Lightning protection in outdoor and indoor

units provider by Alvarion

Warranty 14 days only 1 year, Optional extension until 3 years

Products Comparison (cont.)MikroTik RB & RIC Vs BreezeAccess VL

Page 13: MikroTik Competitive Analysis

ConfidentialFor internal use only

MikroTik RB & RICWin with and Watch out from …

Page 14: MikroTik Competitive Analysis

Win With …

Alvarion Advantages • Company financial strength & leadership

• Mature, proven, best-of-breed product

• Over 400,000 links installed

• Product robustness & reliability

• Superior range and capacity

• Better voice & video support

• Better security

MicroTik weaknesses• Low cost = low reliability

• Waterproof enclosure, limited warranty, no RMA, no lightning protection…

• Low cost = Inferior features and performance

• Range, capacity, QoS, security, Voice & Video support

Page 15: MikroTik Competitive Analysis

Thank You