google - competitive analysis

TechnologyTechnology ServicesServices InnovationInnovation

Presented By – Man Mohan Anand

Google began in January 1996 as a research project by Larry Page and Sergey Brin – Stanford University Ph.D. Students

The domain name for Google was registered on September 15, 1997, and the company was incorporated on September 4, 1998.

Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program.

The company's mission statement from the outset was "to organize the world's information and make it universally accessible and useful“

Google runs over one million servers in data centres around the world, and processes over one billion search requests and about twenty-four petabytes of user-generated data every day

Introduction

Search Technology Overview


Google's Crawlers regularly crawl web to rebuild Google index.Crawls are based on many factors such as PageRank, links to a page, & parameters in a URL

Google ‘s one key innovation is PageRank, a technology that determined the “importance” of a webpage by looking at what other pages link to it, as well as other data

Google‘s index is a list of all the words on those pages and where they‘re located, as well as information about the links from those pages, and so on.

Google Bots Google PageRank Google Index


Why We Use Google as a Search Engine?

Google – Technologically Ahead


Cloud Computing

Chromium OS Honeycomb Android 3.0

Services By Google



Innovation Process


Google Street View Video - Snowmobile

Innovations @ Google



Google Street View Video – Route 66



Google Translator Video – Spicy Food

Primary StrategyPrimary Strategy Secondary StrategySecondary Strategy

Differentiation

Google primary strategy is to focus on Search Engine Marketing . Indexing every website on the web, giving faster results with accuracy.

Google’s Ad-Sense and Ad-Word helped Google to generate huge revenue form the Internet Market

Differentiation FactorsRobust Data Centers around the worldUnique Page Search AlgorithmAd-Sense & Ad-Word


Innovation

Google secondary strategy is to focus on other related segments with innovative product development like - Social Media, Gmail, Google Books, Mobile Computing & Cloud Computing etc.

Google introduced many services for small scale industries like – Web Hosting Services, Google Checkout

Growth StrategyGoogle’s growth strategy – Merges & Acquisitions (Example – YouTube)

This strategy is preferred because it allows Google to quickly adopt new technologies and process rather than trying to develop them internally


Alliances

Google & AOL enters into Strategic Alliance to expand business globally, Some key note of this strategic alliance are:

Creating Global Advertising Partnership Google to Invest $1 Billion for a 5% Stake in AOL Companies to Collaborate on Online Video Offering and Make More AOL Content

Available to Google Users Google Talk Instant Messaging Software to Communicate With AIM Users

TCS is an alliance partner of Google Enterprise for reselling and implementation.

eBay, NSA, Baidu.com, Yahoo are some more companies who enters into strategic alliance with Google Inc.

Michael Porter’s Five Forces ModelMichael Porter’s Five Forces Model

Competitive Analysis