Mikes Bikes PresentationPreet Parekh, Cho Shing Sze, Naijuan Fu, Guichi

Guan

Mission Statement

”Provide a new, safe, healthy, and creative trend towards the lifestyle of

our customers”

Final Performance*Final SHV： $4.60

*Final Profit after Taxes: $427,102

*Final Debt to Equity ratio: 0.11%

*Final Profit Margin: $5,987,850

*Final Market Share percentage: 11.9%

Debt to Equity Ratio-1.00% Beginning

Kept Debt 1.00% until rollover 5 - 0.11% end

Team Strategies and Objectives1.To Raise AwarenessAdvertising, public relations and branding work together Compare Market Research ReportRoad 0.21 Moutain 0.32 Youth 0.46

2.Sell more, keep costs low and make profits

• To spend enough but accurate production based on market size， previous sales and capacity

• To eliminate waste, increase efficiency

• To economize the internal costs pay off long-term debt

3.High quality with affordable price

4.Unique services We are the only firm that provide personalized,

high quality bikes.

Decisions• We took risks:

o Priced Lowo Only sell one line of products• How we spent our cash

o Large sum into advertising and public relations

o Upgraded Product spec and costo Issued dividends

Market Summary

Outcomes• Public awareness for each bike was just where

we wantedo Sold more mountain bikes than predicted

• Profit increased due too HIgh Priceo Increased sales from upgraded product specs

• Increase little bit Shareholder Value (SHV)

Products

Analysis/Interpretation• Taking risks are necessary • Don't be afraid to spend your cash, or even take

out a loan• Examining the market is extremely important for

success• Sales will increase if bike quality, appearance,

and awareness are high• Profit will also increase from increased sales, and

lower production costs

Future Outlook

• Broaden Our Market• Increase Quality & Efficiency • Audit Expenses• Accurate & Beneficial decision• Upgrade Product Spec• Reduce Product Costs• Repurchase Shares• Increase Distributions

"If I only Knew What I know Now"

• Introduce more products into the markets• Proper Spending

o Advertisemento Public Relations

• Calculating our potential profit before rolling over• Distribute funds more effectively• Don't be afraid to take risks and spend

more money

Conclusion• Good decisions and bad mistakes• Definitely could have made better

choices• Importance of analyzing the market

and competitors• Take risks, but also well-thoughtout

risks