mike ramsey rexburg iwmm presentation
DESCRIPTION
Mike ramesy rexburg iwmm presentationTRANSCRIPT
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Let’s Talk About Search.
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69% Google26% BingcomScore March 2013 data
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1 in 3 of queries that people type into a standard Google search bar are about places
-Ed Parsons, Google.
P.S. In 2010 it was 1 in 5
WOWZERS
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‘s
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They are not satisfied with 69%
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ChromeYoutubeAndroid
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Google Wants To Get You What You Want Faster.
If possible before you have to ask.
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WHAT
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Why? Where? How? Who?
When?
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Knowledge Graph
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Authorship
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“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.” - Eric Schmidt
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AAA Storage
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www.LocationService.com
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So what does Google want?
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WebsiteLinksListingsReviews
Google Local Rankings
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Paid
LocalizedOrganic
BlendedListings
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PAID ADS (PPC)
Google+Local
Results
Organic Listings
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Local Listings
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NameAddressPhone NumberABC Co. 123 Road #117Salt Lake City, Utah(801) 567-5678
Alfa Beta Cappa Co. 123 Rd Ste 117SLC, Utah(801) 334-3456
Alfa Beta Cappa #117 123 RoadSalt Lake City, Utah(800) 123-1234
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ABC Co. 123 Road #117Salt Lake City, Utah(801) 567-5678
ALFA BETA CAPPA CO. 123 Road STE117SLC, Utah(800) 123-1324
ALFA BETA CAPPA INC #117123 Road Salt lake City, Utah(800) 123-1324
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You =
Bad NAP +
ED
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Local Listings
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http://google.com/places
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http://google.com/places
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Let’s Talk About Your
Website
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Content Expansion
Nov – Feb 2011/12 VS. Nov – Feb 2012/13
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Sub Locations and Services
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DirectionsReviews
Bios
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INTERNAL LINKING ON MORE PAGES = Better Rankings…
Linked local pages across the site.
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building super local links
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Do non-local links buildReferral traffic? Sales? Audience?
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Local Sponsorships
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Local Sponsorships
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Post About Your Customers
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The Stats
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He Kinda Dominates…
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Make Local Infographics
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Local Content + LinksBuilds Audience.
Make Good Rankings an Outcome of That.
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Let’s Talk About
Reviews
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ReviewsAre
Hard
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GetOver
IT
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of consumers trust online reviews as much as personal recommendations.
said that positive online reviews make them more likely to use a local business.
The Local Consumer Review Survey 2012 From Bright Local (4,500 surveyed)
Reviews Matter
52%
72%
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[0051] In one implementation, the number of documents with reviews of a business may be used as a factor in determining the location prominence score of a document associated with the business
Reviews from Different sites
Increase Rank
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You Get
Rejected
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Google’s Filter
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You Have To
Work
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Everyone is seeing this…
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Warning!!!
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Last Chance to Back Out!
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What if I don’t want to leave reviews with my
full name?
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