21 diy to local internet marketing by jason weaver organizer of iwmm
DESCRIPTION
21 DIY to Local Internet Marketing By Jason Weaver Organizer of IWMMTRANSCRIPT
21 DIY TO INTERNET MARKETING -By Jason Weaver Organizer of the Idaho Web Marketing Meetup
http://goo.gl/ewWIL
PPC / SEO / MAPS
“Google exists to provide the world’s best Internet search experience. Google accomplishes this for millions of users daily by delivering a powerful, fast, and easy way to find the most relevant information available…”
Quality / Relevance / Trust
v
Be On Page 1
79 Local Search Ranking Factors
Your Business Identity
N. Name A. Address P. Phone Number
“Do not create a listing or place your pin marker at a location where the business does not physically exist. P.O. Boxes are not considered accurate physical locations.”
– Google Places Guidelines
Your Business Identity - Tips
Have a business address near where you do business
Don’t use a P.O. box. If you don’t have a physical location use your home, shared office or rented mail box with street number.
Don’t move. But if you do clean up your N.A.P.
Understand Online Customers
Keyword Tool: adwords.google.com/o/KeywordTool Research Tools:
servicebusinesssem.com/do-you-need-to-do-online-research-for-your-brand
Understand Online Customers
Understand Online Customers - Tips Map the keywords to existing page or
create new pages keyword + location = geo keyword
Start by create pages for each category of products
Optimize SEO on those pages – I like SEOMoz on page grader, Free 45 day trial
Build out the locations you serve
Get More Online Business
There is only 2 ways to get more business online
1. Get in front of more people
2. Or catch more already seeing you
Become Awesome + Get in Front of Your Target
= Success Online
Become Awesome
Pest Control – 24% Conversion Rate
Awesome Landing Pages
Sponsor / Member Badges
Sponsor / Member Badges
A/B Testing
A/B Testing
Become Awesome - Tips
Have clear calls to action (Phone Number, Buttons, Forms)
Have a clear message which is the most compelling message you can think of
Include – see perfect landing page: Trust symbols Pictures of staff Testimonials Review links Map Relevant local information
Put the sponsor or member badges on your website A/B test when possible
Track Everything
Get More Eyesby
Track Everything & Focus on KPI’s Web traffic Web form submissions Phone calls Spend on advertising Direct emails Value of a sale
Track Everything & Focus on KPI’s
servicebusinesssem.com/what-is-the-value-of-a-direct-mailer-vs-website-leads
Track Everything & Focus on KPI’s
servicebusinesssem.com/what-is-the-value-of-a-direct-mailer-vs-website-leads
Track Everything & Focus on KPI’s - Tips
Start tracking everything (I compile it all in Google Docs)
Use this to empower you to find more channels to bring in more visitors (Google PPC, Facebook, ect…)
Make improvements at every level Admit you might need a new website,
marketing team, or a better you
Links & Citations
Links & Citations – Google+ Local
Links & Citations
Links & Citations
servicebusinesssem.com/link-building-tools-methods
Links & Citations - Tips
Have a Google+ Local Page Write a review for another business Get listed everywhere it matters to your
industry & local ranking geo directories
www.davidmihm.com/blog/google/plus-page-verification/ www.davidmihm.com/blog/google/plus-review-as-business/
Reviews – Do This
Reviews – Sustainably Plan
1. Ask for a review2. Gain customer contact information3. Provide the easiest way for leaving a
review possible
servicebusinesssem.com/the-true-power-of-reviews-testimonials
Reviews - 5 Biggest Mistakes 1. Posting reviews for others or hiring a
company to do this for them2. Asking for a review but not making it
easy3. Not responding to reviews bad or good4. Trying to incentivize reviews5. Never asking for a review
servicebusinesssem.com/the-true-power-of-reviews-testimonials
Reviews - Emails
Reviews - Website
Reviews - Tips
Hug Obama if you dare Implement sustainable plan to get
reviews from real people in your area at their home
Who to Follow – Local Help
Three Ways to Learn Internet Marketing iwmm.org/learn-internet-marketing
Personal Blog servicebusinesssem.com/category/blog
Idaho Web Marketing Meetup Blog iwmm.org/blog
Questions