"Half the money I spend on advertising is wasted; the trouble is, I don't know which half"

John Wanamaker, 1890’sconsidered the father of modern advertising

thanks to the internetnow you know

in 2008

Internet advertising versus traditional advertising

the Zoomf crash course to online marketing

Online marketing 101 for Estate Agents

3 simple steps

1. analytics

2. reporting

3. how to measure CPA

Analytics for your website

your website

analytics

providers

Users per day?

Where does it come from? (referrer)

How does it change?Where do they go?

How many emails? calls? views?

Reporting on trafficKeyword queries from

search engines before

hitting your website

Reporting on traffic

Google Google Paid Yahoo RM Zoomf etc

Jan 123,456 123,456 123,456 123,456 123,456 123,456

Feb 123,456 123,456 123,456 123,456 123,456 123,456

Mar 123,456 123,456 123,456 123,456 123,456 123,456

Clicks to my website

Reporting on traffic

Google Google Paid Yahoo RM Zoomf etc

Jan NA NA NA 123,456 123,456 123,456

Feb NA NA NA 123,456 123,456 123,456

Mar NA NA NA 123,456 123,456 123,456

Views of my property details

Reporting on traffic

Google Google Paid Yahoo RM Zoomf etc

Jan NA NA NA 123,456 123,456 123,456

Feb NA NA NA 123,456 123,456 123,456

Mar NA NA NA 123,456 123,456 123,456

Emails Sent

now you are

armed with

knowledge !

cost per action is what you should care about

Cost per email = Emails / SpendCost per clicks = Clicks / Spend

Cost per property view = View / Spend

OR big picture

(Emails + Clicks + Views)/ Spend = COST PER ACTION

now you can make informed decisions !

property portals ?

vertical search engines?

yellow pages sites?

Pay per click engines?

..... its a big world out there

classifieds websites?Vote Obama!

(shameless plug)

..... don’t be a

portal-head

Then it’s simple....

what’s working

what’s not working

what is my CPA month to month

where else can I advertise cost-effectively?

improve, test, change, adapt

become a property

marketing kung-fu master

Online to offline ?

Ask your customers !

Keywords at

£7 per keyword?

I like your wing-chung style

Zoomf.com !