midwives, mosquitos & marijuana a few social media use cases arizona department of health...
TRANSCRIPT
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Midwives, Mosquitos & Marijuana
A Few Social Media Use CasesARIZONA DEPARTMENT OF HEALTH SERVICES#NAPHSIS 2013
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(adjective) \ˈsō-shəl\: of or relating to human society, the interaction of the individual and the group, or the welfare of human beings as members of society
SO.CIAL
ADHS Social Media
Why social? Reach audience where they choose to beInfluencer & thought leaderMake meaningful connections
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Broad range of topicsMedical Marijuana ProgramMidwifery Rulemaking
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ROIbrand advocates
have a plan
amplifiers
toolsengagement
be human
use trending
real speaklisten
no fear
ADHS Social Media
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ListenFind where our online community members are & listen to what they’re talking about
ADHS Social Media
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Be humanUse real speak, not government speak
ADHS Social Media
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Staphylococcus aureus, Salmonella, Clostridium perfringens, Campylobacter, Listeria
monocytogenes, along with several other bacteria are the cause of most
food borne illness. Proper food handling is vital to preventing illness.
Be food safe this Memorial Day weekend! Don't let food sit out more than 2 hours & refrigerate leftovers
immediately.
ADHS Social Media
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Have a planOur overall communication schedule guides our social messaging; coordinated with other/traditional media
ADHS Social Media
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Use trendingWatch trending & use to amplify (only) where it makes sense
ADHS Social Media
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ADHS Social Media
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Brand advovatesIdentify those willing to share our message & partner with them around social campaigns
ADHS Social Media
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EngagementShare what is relevant to our online audience; not everything works for social
ADHS Social Media
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No fearDon’t fear negative feedback; use it as opportunity to engage & share more
ADHS Social Media
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ROIReturn on InfluenceDetermine goals & measures of successWarm metrics
ADHS Social Media
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ADHS Social Media
Some trial & error, but not expansion for sake of expansion
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Blogs
ADHS Social Media
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ADHS Social Media
ResponsiveGrowth of mobile
5 blogs & counting
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directorsblog.health.azdhs.gov
ADHS Social Media
Culture of transparencyBackstory, process & motivations
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directorsblog.health.azdhs.gov
ADHS Social Media
May 2010November
2010
PASSAGE OF AZ MEDICAL MARIJUANA VOTER INITIATIVE
FIRST #MEDICALMARIJUANA BLOG POST
785%
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40%ANOTHER
SINCE THEN
ADHS Social Media
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183 comments
10 days
ADHS Social Media
#azmidwivesInteractions with audience segmentReinforce
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Environments relevant to audienceCross-pollinate content
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Video Streaming
ADHS Social Media
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ADHS Social Media
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ADHS Social Media
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ADHS Social Media
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ADHS Social Media
Public involvement
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ADHS Social Media
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ADHS Social Media
+ Chat
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ADHS Social Media
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Chat
ADHS Social Media
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#azvaccine
#azmidwives
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Online Forums
ADHS Social Media
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Submit ideas & suggestionsAddress concerns publiclyVote; crowd source ideas
ADHS Social Media
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ROIuser-generated
content
online community growth
engagement
share of voice
robust campaigns
interactionsbrand awareness
warm metrics
ADHS Social Media
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ADHS Social Media
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Jennifer TweedyADHS Web & New Media [email protected]/in/jennifertweedyslideshare.net/jennifertweedy