mid-america trucking show daily, march 29, 2014

Come visit the Mobil Delvacbooth, #18160

The Industry’s only “LIVE PUBLICATION”Saturday

Publishers of Fleet Equipment

Today’s Weather:Partly CloudyHi 55° Lo 36°

March 29, 2014

Kenworth Truck Co. is introducing an interactive, easy-to-useKenworth T680 Truck Configurator to its website.

Already a top attraction on Kenworth’s website, visitors cannow select key features of their T680 and see the vehicle takeshape on screen, as different options are added.

The Kenworth T680 Truck Configurator enables customers tobegin by selecting the T680 in a day cab, 52-in. mid-roof sleeperor 76-in. sleeper configuration. Then, customers begin customiza-tion from the available T680 options offered.

Once a customer’s T680 is configured online, the info can beprinted or sent to their local Kenworth dealer.

Booth# 30296, 30305, 43045, 91510 & 91530 www.kenworth.com

Fuel efficiency and uptime remain top priorities for MackTrucks, executives with the company announced at the 2014Mid-America Trucking Show. This ongoing focus to help reducecustomer operating costs, along with recent investments in prod-ucts, support solutions, facilities and the brand, has Mack well-positioned for success in the highway market.

“Customers need trucks that maximize their ROI,” saidStephen Roy, president of Mack Trucks North American Salesand Marketing. “The best way to do that is to provide productsthat increase fuel efficiency and aftermarket services that keeptrucks on the road generating revenue.”

Booth #30245 & 99225 www.macktrucks.com

Mack Trucks: ‘Born Ready’for the long haul

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All seminars take place inSouth Wing ConferenceCenter Room B-104. Allseminars are free of chargeand do not require advanced registration.

10:00 - 11:00 A.M.Big Time Training on a SmallBudgetMarvin Johnson

11:15 AM - 12:15 P.M.Partnerships Between Truckers &Brokers: Creating a New "Bond"Association of Independent PropertyBrokers and Agents

12:30 - 1:45 P.M.Increasing Tire Life and RideControlCentramatic

2:00 - 3:00 P.M.Pre-Trip InspectionKentucky Vehicle Enforcement

Kenworth adds T680 Truck Configurator to website

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Visit peterbilt.com/579 for more information.

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“The U.S. trucking industry is thebackbone of the world’s largesteconomy,” began Dr. WolfgangBernhard, member of the Board ofManagement of Daimler AGresponsible for Trucks and Buses, atFriday morning’s HDMA Breakfastand Briefing. “Trucking is trans-porting 9.2 billion tons of freightper year, around half-a-billion com-panies are working in this industryand 6.8 million people work in thisindustry. It’s an important part ofour economy and when the econo-my grows we know that trans-

portation will grow with it.” Bernhard shared Daimler’s view

of trucking. He shared that GDPgrowth is expected to be around3%, with growth in trucking esti-mated up to 10% for this year. Yet,Bernhard was optimistic thatgrowth could surpass 10% for theyear, based on Daimler’s promisingorder intake.

Much of the current demand iscoming from small and mediumfleets, as well as rental, accordingto Bernhard. He stated that rentalgrowth is a sign that there isfreight transport work to be done,but that some might not trust thelatest truck technologies and rentbefore investing in new products.

The U.S. trucking market remainsthe most sophisticated truckingmarket in the world, according toBernhard, as many truck purchasesare in tune with new technologiesand data that keeps their businesses

moving forward. Fuel efficiency and greenhouse

gas (GHG) standards were also amajor theme at the morning’sbreakfast briefing. Bernhardstressed the importance of settingemission standards that are alsoprofitable for OEs. Now that settingthe standards for GHG phase 2 isunder discussion, Bernhardstressed that “We need to followthe full vehicle standard—payingattention to everything that is onthe vehicle.” But Bernhard cau-tioned, “If the EPA goes beyond

what customers will pay for, we aredoing it wrong,” he said.

Another aspect of improving fuelefficiency is improving our coun-try’s roads. Bernard said the indus-try needs to encourage legislationto work to improve road surfacesand lobby for better infrastructuresthat reduce road congestion thatforces trucks to sit in traffic withengines idling.

When asked about future alterna-tive fuels, Bernhard responded,“My alternative fuel of choice isdiesel, and I don’t see anythingreplacing it in the near future.”Despite the recent interest in natu-ral gas, it is not the solution for longhaul operations at this time, but itwill remain a viable option forfleets urban delivery with centralfueling. Currently, there are 200times more diesel fueling stationsversus natural gas, which is also anissue.

The Mid-America Trucking Show Daily Saturday, March 29, 2014 1

Daimler’s Bernhard talks truckingfuture at HDMA breakfast

Donaldson showcases filtersat MATS

Donaldson Co. Inc. announced that the Donaldson Blue, a premiumfilter line, which is being introduced at MATS, will include more than150 fuel, air intake, lube, coolant and fuel filters designed to meet awide range of requirementsfor on- and off-road trucksand equipment.

Donaldson Blue filtersoffer the best technology forimproved efficiency andenhanced engine and equip-ment protection, the compa-ny said. Users will also bene-fit from reduced mainte-nance costs and increasedequipment uptime.

Booth #13196

www.donaldsonfilters.com

Dr. Wolfgang Bernhard

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SAF-HOLLANDannounces the intro-duction of its 13.5kcapacity, NEWAYLSZ AuxiliarySteerable Lift AxleSuspension System.

With a 17.5-in. package size, theLSZ’s revolutionary design is a mini-mum of 4 in. up to 10 in. shorter thancomparable lift axles. This rugged,yet compact, design offers customersapplication versatility, enables easyinstallation and service and providesextra frame rail space for componentpackaging and options.

The Super Chamber lift on the LSZoutperforms traditional air springsby providing a quick and reliablefour-second lift speed. This uniquedesign is more durable than competi-tive lifts and provides a stronger andmore consistent lift force that keepsthe axle securely stowed. The SuperChamber position provides increased

protection from road hazards andeasier access for servicing.

The LSZ’s rolling lobe air springsare positioned at an angle, deliveringa superior spring rate for increasedstability and ride quality. Its parallel-ogram design maintains precisesteering geometry while reducingtire wear.

The rugged design utilizes a king-pin assembly with spherical bear-ings, which eliminate thrust bearingsthat often require shimming andreaming. As a result, service require-ments are greatly reduced.

Booth #34335 www.safholland.us

2 Saturday, March 29, 2014 Mid-America Trucking Show Daily

Trail King celebrates 40thAnniversary with new trailer

Trail King Industries’ prototype all-aluminum center frame stepdeck (AACS) trailer debuted this week at MATS.

Trail King’s AACS is a project that was years in the making. Thenew TK80AACS features superior corrosion resistance, all-aluminumframing, armor-coated landing gear and zinc-plated steel componentsas standards.

According to Rick Farris, Trail King’s vice president of sales andmarketing, the new AACS is lightweight yet durable, with a low deckheight designed to accommodate taller payloads with multiple cargoload configurations. “This is a forward-thinking design that sets anew standard for long-lasting dependableflatbeds,” Farris said.“It’s engineered toenhance performanceand operating efficien-cies and is well suitedfor a very wide range ofcargo applications.”Farris added that theAACS is expected to gointo production laterthis year.

Other Trail King trailers on display in the company’s booth include:Hydraulic sliding axle (TK80SA)—Features a new, innovative

design with the first completely retracted cylinder in the transportmode;

Commercial hydraulic detachable gooseneck (TK110HDG)—Featuring a compact low-profile gooseneck design with extensiveadjustability;

“Advantage Series” live bottom (OLB840NG-H)—Features a designthat allows users to haul up to one ton more payload than competingbrands;

Super Hi-Lite “continuous belt” live bottom (ASHR2-4284-48C)—Improves product control; and

Aluminum pneumatic bulk (APB1350)—Engineered as thestrongest and lightest pneumatic dry bulk trailer available. Great forhauling dry cement, fly ash, sand and other aggregates.

Booth #34105 www.trailking.com

Bose offers Bose Ride seatBose launched the new Bose Ride system

seat during MATS. The unique system detects unwanted motion

and controls the seat motion to reduce roadvibration. The seat features a dual lumbar sup-port seat top with easy-to-fit adjustments tomaximize the driver’s comfort and performs asas an air ride system if power is lost.

Bose Ride is engineered for a million mileswith a maintenance-free design meeting orexceeding U.S. DOT FMVSS 207, 210, 302, SAEJ1455 and other industry standards. The seatoffers a 4-year full parts and labor warrantyon suspension base, and 1-year warranty on seat top.

With several tests for driver comfort, the Bose Ride seat helps withdriver performance, overall health and wellness, the company said.

Booth #19068 & 90225 www.boseride.com

SAF-HOLLAND introduces auxiliarysteerable lift axle suspension system

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Western Star Truck Sales Inc. announced that the new Western Star 4900set-back (SB) with Fuel Efficiency (FE) package, combined with the fuel effi-cient and proven Detroit DD15 featuring BlueTec SCR technology, is show-ing the most improved fuel economy results of any Western Star truckmodel.

Featuring a 123-in. BBC, the 4900SB FE package includes an aerodynamic,high visibility hood; chrome wrap-around bumper; under hood air cleaner;and horizontal or back-of-sleeper exhaust. In addition to the 4900SB FE pack-age, liquid and dry bulk customers can also customize their Western Starwithout the sleeper cap and flared side extenders, further increasing aerody-namics and fuel efficiency.

The 4900SB FE package is also available with the Detroit DD13 engine andthe Cummins ISX series of engines.The package is on display at booth and isalso available to drive at the Western Star ride-and-drive customer eventthroughout the duration of the show. Visit the Western Star booth to sign up.

Booth #30155 www.WesternStar.com


Western Star 4900SB FE reportsimproved fuel efficiency

Cooper displays roadmasterfavorites at MATS

Cooper is showing what it says are customer favorites — theRoadmaster RM234 regional all-position tire and the RM254, a premi-um regional pick-up and deliv-ery drive tire —at MATS

First introduced at MATS 2013,the Roadmaster RM234 andRM254 premium regional tiresare currently available across thecountry.

The RM234 is designed forhigh scrub applications whereexcellent tread wear and cut andchip resistance is important,Cooper said, adding the tire features a 22/32 tread, a high scrub treadcompound, stone ejectors, four full-width steel belts and a sidewallcurb guard.

The RM254 open shoulder drive tire, built for pick-up and deliveryapplications, provides the traction and treadwear required for frequentstopping and accelerating, according to the tiremaker. The premiumtread compound and high-tensile strength four-belt package combineto provide the retreadability, treadwear and traction, Cooper added.

Booth #64196 www.coopertire.com

Eaton launches optimizedtransmission of AdvantageSeries Transmission

Eaton announced that an optimized version of its Fuller AdvantageSeries Automated 10-speed transmissions is available on select PAC-CAR trucks with the MX-13 engine in order to maximize fuel efficiencyin linehaul applications. This powertrain package is lighter in weight,provides smooth, automated shifting, and is designed to enhance the

time spent in a diesel engine’s most efficient RPMzone to help reduce fuel consumption.

For PACCAR, the MX-13 enginewill be paired with the new

Eaton Fuller Advantage

10-speedtransmission and avail-

able for Kenworth and Peterbilt trucks in long-haul and regional appli-cations. By sensing the vehicle load and selecting the best shift points,this powertrain package can save up to 2% in fuel economy.

A new Precision Lubrication system represents one of the mostimportant upgrades in the Fuller Advantage Series. The systemreduces the oil churn energy losses found in traditional transmissionsby nearly 33%. With less heat being generated, the Fuller AdvantageSeries transmissions do not require a cooler and corresponding linesand fittings. The result is less preventative maintenance is requiredwhile engine fans cycle less, further reducing horsepower demand.

Experts are available in the Roadranger Call Center by dialing 1-800-826-HELP (4357) in the U.S. and Canada. In Mexico, dial 01-800-826-4357.

Booth #32175 www.eaton.com

Trucker Buddy International helpsBoy Scouts earn their badges

Today at 2 p.m., more than 200 Boy Scouts will hit the Mid-AmericaTrucking Show floor to learn about trucking safety thanks to TruckerBuddy International and the Boy Scouts' Lincoln Heritage Council.The Boy Scouts will visit the Cummins, Freightliner, Detroit,Bridgestone and East Manufacturing booths to get an in-depth look ata truck and trailer inner-workings. The Scouts will spend the day earn-ing two merit badges – one for Trucking Transportation and the otherfor Truck Traffic Safety. The program was also made possible thanksto the following sponsors: ATA; Freightliner, Detroit; J.J. Keller;Bendix; Cummins; Don Hummer Trucking; Walmart; and FritoLay.

Pictured Western Star 4900 SF

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Michelin unveiled its new MichelinX One Line Energy T pre-moldretread. This will allow fleets to con-tinue reaping the benefits of the newX One Line Energy T tire with thisSmartWay verified line haul trailerretread that provides exceptional fuel

economy and long tread life. Less than four years after topping

one million Michelin X One tire sales,Michelin Americas Truck Tires said ithas reached the two million markwith the X One in North America, asdemand for the innovative truck tirecontinues to grow. Michelin markedthe occasion by introducing new inno-vations for the X One lineup thatincludes the Michelin X One LineEnergy T tire and the Michelin X OneLine Energy T Pre-Mold Retread.

“Since the introduction of the XOne, Michelin has led in the widebase single category with tires andretreads for every application, manyon their second or third generation,”said Ted Becker, vice president ofmarketing for Michelin AmericasTruck Tires.

Booth #34460

www.michelin-us.com


Michelin launches XOne Line Energy T Tire

Hendrickson launchesVANTRAAX ULTRAA-K airslider system

Hendrickson Trailer Commercial Vehicle Systemsannounced the launch of VANTRAAX ULTRAA-K, availablebeginning July 2014.

“The ULTRAA-K truly represents game-changing technolo-gy that redefines the standard for ride quality low-cost opera-tions for trailers,” said Perry Bahr, vice president and generalmanager of Hendrickson Trailer Commercial Vehicle Systems.

“Building on the engineering expertise andsuccess of VANTRAAX, the

industry’s first integrat-ed air slidersystem,Hendrickson

is excited tounveil the next level of air

slider technology with theULTRAA-K model,” adds Bahr.The ULTRAA-K is stronger than

VANTRAAX-HD models and lighter than anyother slider system in the industry by nearly 100 lbs. Instead ofshock absorbers, ULTRAA-K uses Zero Maintenance Damping(ZMD) air springs for suspension damping. With no movingparts, these unique air springs are designed to provide uniformand consistent damping levels over their lifespan.

Booth #34135 www.hendricksen-intl.com

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A truck driver who rescued anothertrucker who had fallen from a burningtanker truck that was hanging over theside of a freeway overpass has beennamed the 31st Goodyear HighwayHero.

Chosen from four finalists, IvanVasovic of Rancho Cucamonga, Calif.,accepted the 31st Goodyear NorthAmerica Highway Hero Award yester-day in front of media.

Vasovic was in his truck in LosAngeles last October when he wit-nessed a double tanker truck hit theconcrete divider of a freeway overpass,careen off a wall and slam into a guardrail. Its tanks, which were full of diesel,ripped open and the truck came to astop with its tractor and first tankerhanging over the side of the overpass.

The truck’s driver was trapped insidewhen the diesel ignited. The driver,now on fire, kicked out a window, sliddown the truck and fell to the ground,breaking an arm and leg. By that point,the suspended truck was engulfed inflames with black clouds of smoke bil-lowing from it.

Vasovic and another bystander triedto pull the injured driver to safety.However, due to the intense heat, theycould only drag him a few yards at atime. Vasovic dashed back to his truckand poured water on himself, whichenabled him to drag the badly injureddriver 20 yards away from his originalposition. Moments later, the entire burn-ing tanker truck crashed to the ground.

“Ivan’s quick thinking and braveactions saved a fellow truck driver froma life-threatening situation,” said GaryMedalis, marketing director ofGoodyear Commercial Tire Systems.

As the 31st Goodyear Highway HeroAward winner, Vasovic receives a spe-cial Highway Hero ring, a $5,000 prizeand other items.

“I am very thankful to everyone,”said Vasovic. “I appreciate that some-one recognized this. I didn’t expect thisat all.”

Other finalists include: Brian Dunn, adriver from Knoxville, Tenn; TimHorton, a driver from Sheridan, Ark.;and Scott Rosenberg, a driver fromIsanti, Minn.

Booth #24065 www.goodyeartrucktires.com


Goodyear names 31st Highway Hero

Bridgestone gives awaytruck for ‘Drive aFirestone’ sweepstakes

Brad Peterson of Wellington, Colo. is the grand prize winnerof Bridgestone Commercial Solutions ‘Drive a Firestone’ sweep-stakes, winning a 2013 Firestone edition Class 8 tractor.

The 2013 Firestone tractor features special highly cus-tomized interior and exterior appointments to turn it into aFirestone. In addition to the tractor, Peterson won an all-expenses paid trip for two to the 2014 Indianapolis 500 MileRace, assistance to help defray tax costs and up to a five yearsupply of Firestone tires.

The Firestone Drives America promotional tour traveledacross the country, celebrating the iconic ‘F-shield’ brandand introducing new Firestone commercial truck tires tofleets and drivers. Several prizes were awarded throughoutthe sweepstakes.

Keys, picked randomly by the finalist, were distributed tostart the truck. Peterson held the key that started the engineof the special Firestone Edition Class 8 tractor. The finalists,selected at random,each received an all-expenses paid tripfor two to the 2014Indianapolis 500Mile Race and theMid-AmericaTrucking Showwhere the tractorwas on display.

“This is the firstcontest I’ve everwon in my life,” saidBrad Peterson. “Igave a big hug andkiss to my wife. Iknew I had a 20%chance of winning.I’m retiring my cur-rent truck and using the new truck to haul equipment.”

Booth #34415 & 90150 www.trucktires.com

Ivan Vasovic (right) was named Goodyear’s 31st Highway Hero Award for resucing a fellow truck driver.

Continental Tire the Americas offered fleetcustomers a first look at its new Conti360° FleetServices portal at the Mid-America TruckingShow. Along with the portal launch,Continental is adding mechanical services to itstire emergency road service programs—TrukFixfor national accounts, Trukfix for OOIDA mem-bers and ContiFleet for small fleets and owner-operators—and launching five new tires.

“Today’s fleets are busier than ever. We’renow giving our customers a time-saving way toaccess all their Continental benefits at once andprovide more transparency from our services,”explained Alex Chmiel, director of marketingfor truck tires — the Americas.

Features of the Conti360° Web portal include:• Invoices, credits and sales history of

Continental truck tire purchases;• Online truck tire training modules and

interactive learning courses from theEngage360 Training program for fleets;

• TrukFix emergency road service reporting,showing services by date and an analysis ofwheel positions and average down time;

• Truck tire reports from Continental’sContiTrac2 fleet monitoring tool.

The Conti360° Web portal is expected tolaunch this summer for Continental nationalaccount customers. Conti also announced theaddition of light mechanical and towing servic-

es for Continental truck tire national accounts,OOIDA members and ContiFleet members,available this summer. The service will be avail-able by calling 877-TRUKFIX.

Continental also launched five new tires atthe show: two for the people segment—ContiUrban HA3 for city buses and Conti CoachHA3 for long distance motorcoaches; the high-traction Conti TerraPlus HD3, a specialized tirefor medium-duty trucks and Class 4 and 5 pick-up trucks; the Hybrid HS3 steer tire that isdesigned for both regional and long haul per-formance; and the SmartWay approved ContiEcoPlus HS3 steer tire.

Booth #18252 www.continental-truck.com

Continental expands fleet service and tire offerings

Brad Peterson was the big winner ofBridgestone’s ‘Drive a Firestone’ contest.

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Utility Trailer Manufacturing Co., a manufacturer of refrigeratedtrailers and dry freight vans, flatbeds and Tautliner curtainsided trail-ers, is debuting one of its special edition Legacy Museum trailers atthis year’s Mid-America Trucking Show (MATS).

“To commemorate our 100 years, we created a special museum trail-er equipped with interactive screens, historical photographs, rarememorabilia and a 25-minute documentary film chronicling our storyas it relates to important moments in history,” said Craig Bennett, sen-ior vice president sales and marketing for Utility.

The Legacy Museum trailer is designed with four interactive touch-screen monitors and audio equipment for viewing movies, photos andbrowsing through Utility’s historical timeline. At the front of the trail-er, an eight-seat movie theater and sound system will feature: “OneHundred Years of Building Trailers: The Utility Centennial Story,” a

documentary film that can be viewed throughout trade show hours.Additional museum elements include a World War II memorabiliashadow box displaying the original classified movie reel of Utility’sdesigned M23 Ammunition trailer being tested by the U.S. Army.“This is truly a unique opportunity for all to experience Utility’s first100 years and learn more about the many achievements in manufactur-ing that make us who we are today,” added Bennett.

The Legacy Museum trailer will debut at MATS and continue on toother events throughout the year. Additionally, Utility will be show-casing one of its earliest trailer models along with the current 4000D-XComposite dry van, 3000R reefer and 4000A flatbed trailers. To experi-ence the Legacy Museum, visit the booth.

Booth #34795 www.utilitytrailer.com

Utility TrailerdebutingLegacy Museum Trailer at MATS

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Mack Trucks products on display at the 2014 Mid-America TruckingShow put a spotlight on Mack’s dedication to maximizing fuel efficiencyand uptime for customers, the company has announced. Visitors to theMack booth will see Mack’s lineup of models, as well as experience thenew Mack brand. Come to the booth to see the following models: Mack Pinnacle Axle Back, 56-in. flattop sleeper ; Mack Pinnacle Axle Forward, 70-in. mid-rise sleeper; Mack Pinnacle Axle Back(a variety of configurations); Mack Pinnacle Axle Forward; Mack Pinnacle Axle Back DayCab; Titan by Mack; and Mack Granite dump truck.Mack also will have a Mack Pinnacle Axle Back model available for a

ride-and-drive at the show. The 60-in. mid-rise sleeper with a roof fairingand side shields is equipped with the Mack MP8 Econodyne+ with 505hp and 1,860 lb.-ft. of torque. The model features the Mack mDRIVEautomated manual transmission.

Booth # 30245 www.macktrucks.com

Mack reveals 2014 product lineup at MATS

Goodyear brings ‘Big Fleet Benefits’to owner/operatorsand mid-size fleets

Owner-operators through mid-size fleets who attend this month¹sMid-America Trucking Show(MATS) can start enjoying all ofthe benefits that The GoodyearTire & Rubber Company deliversto large fleets by signing up forGoodyear’s Smart Fleet program.

“The Goodyear Smart Fleet pro-gram gives owner-operators, aswell as mid-size fleets, access tothe benefits that up until nowwere reserved for Goodyearnational account fleets,” said JoseMartinez, business solutions man-ager, Goodyear Commercial TireSystems. “These customers arevery important to Goodyear andthey will be able to enroll in the

new Goodyear Smart Fleet pro-gram during MATS.”

MATS attendees will have theopportunity to enroll in theGoodyear Smart Fleet programdirectly as Goodyear¹s MATSbooth (#24065) or at the specialGoodyear Smart Fleet area in thelobby between the north andsouth halls of the Kentucky ExpoCenter, at no cost, according toGoodyear’s Martinez. “In addi-tion, owner-operators and fleetswho sign up for Goodyear SmartFleet during MATS will be enteredin a sweepstake to win greatprizes.”

Booth # 24065www.goodyear.com

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Arrow Truck Sales said it has recently intro-duced an all-new National Account programspecifically designed for companies represent-ing large numbers of agents and owner/oper-ators dispersed throughout North America.

According to Rick Vuagniaux, Arrow’snational account manager, the program isloaded with valuable customer incentives andbacked by more than 63 years of industryexperience.

“We’ve negotiated an industry-leadingincentive package that includes several com-prehensive, extended warranties at a substan-tial retail discount. We’ve also teamed-upwith key vendors such as ATBS, ContinentalTires, Speedco and FleetPride to offer addi-tional incentives just for being an Arrow cus-tomer. And when it makes sense for a particu-lar customer, we also have a very attractivelease-purchase program that can enhancedriver recruitment efforts,” said Vuagniaux.

Vuagniaux also emphasized Arrow’s multi-check reconditioning process. “Our nationalaccount customers expect to do business witha reputable used truck dealer—a brand theycan trust—with the best used equipment andunmatched variety and selection in the indus-try. That’s exactly what we deliver with this new program.”

Vuagniaux went on to say that Arrow takesgreat pride in the rigorous, reconditioningprocess behind each and every truck they sell.“Our mission is to deliver road-ready trucksthat generate revenue for customers the daythey leave our lot. And that means less driverdowntime and more on-time shipments.”

“We’re extremely excited about the re-launch of our National Account program, andthus far, customer feedback has been veryencouraging.”

For more information, stop by the boothand talk with Arrow representatives.

Booth #32455 www.arrowtruck.com

Arrow Truck Sales re-launchesNational Account program

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Mitsubishi Electric Automotive America Inc.introduces a new alternator, the Diamond PowerA200 (DP A200) for heavy-duty trucks, whichfeatures many new technologies unique toheavy-duty alternators, earning five new patents.

Key features and benefits include:• Offers the highest efficiency rating among

major 12v heavy-duty alternators in NorthAmerica, providing improved fuel economy;

• Weighs 6.8 lbs. (24% less than the leadingcompetitive alternator), for improved fuel econo-my, ease of installation and less front axle weightfor increased payload potential;

• Provides 137 amps of output at engine idlespeed;

• Features “remote-sense” and “five-wire”technology;

• Has extreme heat tolerance, exceeding allNorth American OE requirements;

• Designed to last more than 1,000,000 miles;and

• Includes three-year/unlimited mileDiamond Gard warranty.

The Diamond Power A200 requires minimal

engine horsepower to operate, making itextremely energy efficient, the maker said. Withless drag on the engine, it achieves a significantreduction in fuel consumption. It is designedand built to outlive the truck’s original owner-ship, with major advances in corrosion protec-tion, vibration resistance and heat tolerance.Battery life is extended with remote sensecapability, reduced deep cycling and by main-taining full output at high temperatures.

Now undergoing validation trials and field-testing at several OE manufacturers, both the DPA200 and DP A160 (released last year) are cur-rently available for replacement and upgradeapplications through regular dealer and inde-pendent aftermarket distribution channels in theU.S., Canada and Mexico, the company said.

These two PAD-mount, brushless, five-wirealternators are bolt-in replacements for any exist-ing alternator on all engines with the PADmount feature, which includes nearly all truck-engine combinations manufactured in NorthAmerica since 2007. Only one part number foreach alternator model ensures minimal invento-

ry requirements for the retailer.“With the DP A200, we pulled out all the stops

in the design department. It is truly an amazingmachine, yet very competitively priced. It willprovide the industry with a new state-of-the-artoption and further establish Mitsubishi Electricas a significant new player in the NorthAmerican heavy truck alternator market,” saidDave Stone, executive director at MitsubishiElectric Automotive America heavy-duty opera-tions.“ The combination of the DP A200 and DPA160 provides our customers with a productportfolio that I believe is far superior to all otherbrush and brushless alternatives availabletoday.”

Booth #13164 www.meaa-mea.com


Mitsubishi Electric Automotive Americaintroduces 200 amp alternator

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Through a newly announced busi-ness alliance with transportation tech-nology deployment experts Velociti,eNow will expand market exposurefor its full line of solar powered energy systems.

“We’re always on the lookout fortechnologies that our customers canleverage to maximize efficiency andvalue in their fleet,” said VelocitiPresident Derek Powell. “eNow’s inno-vative solar technology is that type ofvalue-added product.”

As a result of the alliance, Velocitisaid it will be capable of installing anyof eNow’s solar powered eCharge ener-gy systems either at a customer’s facili-ty or at a Velociti facility. Velociti’stransportation customers include fleetsof tractor-trailers, construction vehicles,school buses and public safety vehicles.

eNow has developed several practi-cal, proven solar anti-idling systems.

The eCharge Solar Battery Charger isdesigned for vehicles that lose batterycharge when powered off for extendedperiods, as well as vehicles with emer-gency/safety lighting, lift gates, refrig-eration or other battery powered auxil-iary system. The eCharge No IdleeNow’s thin, lightweight, abrasionresistant solar panels can be mountedon any truck rooftop or cowling HVACprovides clean, reliable and long-lastingcooling without engine idling.

Booth #91480www.enowenergy.com

Alliance with Velocitiexpands reach of eNowsolar technology

Dometic Launches BliZZardbattery-operated A/C

Dometic Group, a provider of comfort products for thetrucking industry, announced that it will launch the DometicSplit-System BliZZard 134a, a battery-operated air condition-ing unit for trucks at the Mid-America Trucking Show.According to the maker, the BliZZard air conditioning sys-tem, which will be on display at the booth, is a highly effi-cient auxiliary A/C unit that allows truckers to cool theirsleeper cabs without running the truck engine. The most quietand efficient unit of its kind, the BliZZard is simple to installand provides 10-plus hours of cooling.

Available in 7,000 and 10,000 BTU models, the battery-pow-ered split system allows the noise of the condenser unit toremain outside while the quieter evaporator unit blows coolair to the cab’s interior. Made in the USA, the BliZZard isSmartWay and EPA certified. It uses environmentally safeand commonly available R134a refrigerant

With a very small footprint relative to cooling capacity, theSplit-System BliZZard A/C unit requires minimal installationspace and its flexible refrigerant line sets require minimalholes in the cab floor or panels. Units and line sets are pre-charged and refrigerant line connections made with no-leakquick-connect fittings, allowing for easier and faster installa-tion. Easily accessible external service ports provide quick andeasy service access if needed with use of existing equipment.

Booth #14252 www.dometicgroup.com

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VXi said its BlueParrott Bluetoothheadsets have been the top choiceamong truckers for a long time.Why? The answer is simple: the bestsound in the business. VXiBlueParrott headsets feature theindustry’s best noise canceling—guaranteed. So the people you talkto hear every word, the first time.That means you can stop repeatingyourself. Stop struggling to beheard above road noise or enginenoise. And stop dealing with theheadaches caused by miscommuni-cation and misunderstanding.

Of course, that’s not the only rea-son, the company notes. Truckers(along with road warriors of everystripe) also love BlueParrott fortheir roadworthy durability, all-daytalk time per charge and their 66-ft.

wireless range—twice that of mostBluetooth devices.

With VXi BlueParrott headsets,like the old reliable B250-XT, its suc-cessor, the B250-XT+, and the 0.6-ounce Xpressway II, nothing keepsyou from keeping in touch. That’swhat you want when you’re on theroad. And that’s why VXiBlueParrott is #1.

Booth #16073www.vxicorp.com

BlueParrot headsets top choice

Safety First offers sleep solutions

Safety First Sleep Solutions (SFSS) is a nationwide providerof sleep apnea testing and treatment and has a team of sleep ther-apy experts, including Board Certified Sleep Physicians andRespiratory Therapists, dedicated to serving you. SFSS has devel-oped medically sound and cost effective sleep apnea testing pro-cedures and treatments for truck drivers. It uses the WatermarkAres home sleep testing device, which meets the same criteria asthose used in traditional sleep labs.

This simple and effective sleep study can be performed in thecomfort and privacy of a driver’s own home or truck cab. Driversno longer need to report to a sleep lab where interrupted sleep orsleeping in an unfamiliar bed or environment could affect the out-come of a sleep study.

Sleep studies are evaluated by a Board Certified Sleep Physicianand if diagnosed with Obstructive Sleep Apnea, Safety First SleepSolutions can provide drivers with the appropriate CPAP equip-ment, supplies and therapy. SFSS’s experience in sleep apnea test-ing and treatment spans over 30 years, the company said.

SFSS offers affordable, low cost testing and treatment solutionsfor sleep apnea with sleep therapy experts available 24/7. Weunderstand that time off results in lost wages, so Safety First SleepSolutions’ goal is to quickly diagnose and treat driver’s sleepapnea and get them on the road as quickly as possible.

Hotline 24/7 1-877-728-9229 for more information.

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Cobra Electronics, a designer and marketer ofprofessional driving products, is showcasing itsnewest lineup of 2014 safety and communica-tion technology products designed for profes-sional drivers at this year’s 2014 Mid AmericaTrucking Show (MATS). Recently, CobraElectronics expanded the offerings within itsprofessional driver product category with theaddition of new HD Dash Cams, Citizens BandRadios and Navigation Units. Attendees at

MATS can check out today’s newest communi-cation and safety technology productsdesigned specifically to keep professional driv-ers safe and connected behind the wheel,including the Cobra 8500 Pro HD. The Cobra8500 Pro HD features a revamped, 7-in. inter-face, tier one maps with lifetime updates, liveand predictable traffic maps, real-time fuelprices, live weather forecasts and enhancedstate mileage logs and hours of service timers.

It delivers useful live data and keeps driverssafe and updated while on the road. Additionalfeatures include lane-assist technology, roadclosure updates and even truck-friendly pointsof interest; informing professional drivers tothe location of truck stops, weigh stations,repair locations, parking, rest stops and muchmore. The Cobra 8500 is available for demo atthe booth

Booth #14152 www.cobra.com

Axalta coats Peterbiltin Diamond Red

Axalta develops exclusive color forPeterbilt’s 75th anniversary. Accordingto Axalta, it has developed a special for-mulation of Diamond Red exclusivelyfor Peterbilt to celebrate the company’s75th anniversary. Peterbilt is celebratingits 75th anniversary in 2014 by unveilinga limited production Model 579 truckfeaturing state-of-the-art aerodynamics,distinctive styling and coated with a two-tone paint design that is amodernized version of the Diamond Red color that is on the original1939 Peterbilt model.

“Peterbilt’s exclusive new color, Diamond Red, was styled withPeterbilt's guidance to bring out the lines and details of the truck,while showcasing new effect pigments in the proven paint line ofImron Elite,” stated Todd Acker, director of marketing for PeterbiltTrucks. “The color draws from Peterbilt’s illustrious heritage, fromthe first units built in 1939 to the brilliant reds used in the Peterbiltoval logo beginning in 1953.”

“Axalta values its long-term partnership with Peterbilt,” saidJoseph Wood, vice president of transportation for Axalta CoatingSystems. “Our color and technology teams worked diligently todevelop and perfect an Imron Elite concept color into a manufactur-ing-friendly color for Peterbilt.”

Booth #17084 www.axaltacoatingsystems.com

Cobra Electronics shows off new nav and communication technology

The Tandem Position Helper islike having your own personalassistant with you on the road24/7. It’s as easy as one-two-three, the maker said:

1. Take the Tandem PositionHelper from its safe storage in thecabin driver door.

2. Simply connect the smallorange flap using the Velcro strip

to the strong plated steel base.3. Place the Tandem Position

Helper on the trailer where youraxle is best positioned for loadand attach with the NASA patent-ed magnet to mark your positionperfect (almost) every time,according to the company.

It’s safety in action. No need torisk your life just to get the axle

assembly position right, the com-pany noted. It's the new easy wayto adjust trailer axle assembly injust minutes.

Tandem Position Helper workson all types of trailers withadjustable tandems.

For more information, email:[email protected]

Tandem Position Helper offers easy axle adjustment

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Troy Chemical Ind. has announced therelease of a new line of truck and trailerwash products. According to the company,its new formulations are designed for organi-zations that focus on truck and trailer wash-ing, fleet maintenance and restoration.

The comprehensive line of truck and trailerwash products includes salt eliminators,truck and trailer wash formulations, alu-minum brighteners and degreasers.

“We are delighted to be able to offer thefull line of products to the visitors at theshow,” said Lee Imhof, president of TroyChemical. “Our truck and trailer product lineis well-suited to the needs of the truckingindustry. We are committed to not only con-tinuing to develop the best products for theindustry, but are looking forward to establishing con-tacts with other businesses at the MATSshow.”

Included in the new line of products is Troy1105 Elite; a blend of detergents, builders, sequestrants and organic solvents that can be

used in the form of a degreaser or wax strip-per.

According to the company, the cleaner isconveniently packaged in 55 gal. drums, 5 gal.pails and 1 gal. bottles. The Troy 1122 offersheavy-duty degreasing options in an extreme-ly concen-trated format that can be diluted up to 40:1.

Booth #66096 www.truckingshow.com.

Troy Chemical releases new truck and trailer wash products

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SPOTLIGHTSS

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IMI launches new website, brandingAfter 40 years in business,

IMI is celebrating with thelaunch of its new brandingand website atimiproducts.com.

Since 1973, IMI has sup-ported the trucking industrywith products that solvecommon challenges for tireand wheel maintenance andsafety. IMI’s refreshed brandis centered on the company’smission of ‘Delivering ExtraMiles in ExtraordinaryWays.’

“We’re constantly out inthe field, talking with peoplein the industry and identify-ing their most common chal-lenges — such as tire wear orwheel safety,” said John Tak,director of marketing andproduct development forIMI. “Our development teambegins a process of brain-storming, testing and refin-ing possible solutions usingthe highest quality materials,the most current technologyand proven industry bestpractices. IMI’s mission is todeliver extra miles in extraor-dinary ways, so we’re alwayslooking for newer, better andmore creative ways toaddress the challenges ofkeeping a commercial fleeton the road. We wanted ourwebsite to reflect that.”

Visitors to IMI’s new web-site can learn about IMI’sproducts, as well as get afirsthand look at soon-to-be-released products currentlyin development. A resourceslibrary features detailed liter-ature, videos and charts con-taining a wealth of informa-tion. Visitors can also exploreplenty of ideas on how tosolve some of the truckingindustry’s most critical chal-lenges — including risingfuel costs, premature tirewear and driver retention.

Booth #14200www.imiproducts.com

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Yokohama Tire Corp.debuted its EXCEED onlinetraining program at thisweek's Mid-America TruckingShow.

EXCEED, which stands for"excellence through certifica-tion and education," is nowavailable for YTC’s consumertire dealers. Through a seriesof interactive training mod-ules, users can learn commer-cial tire basics on everythingfrom steer and all-position toon- and off-highway tires. Thestructure of the program isdesigned for dealers to priori-

tize training that is most rele-vant for their market, the tire-maker added.

The program features: easy-to-use navigation; advancedsoftware to track employeetraining progress; a commer-cial “Tireology” section andselling skills module; a profilepage detailing completed orin-progress sections; and YTCe-Store reward points for com-pleted training modules.

“EXCEED has been such astrong training componentand we wanted to extend thetool even further to our com-mercial dealers,” said AlanHoltschneider, YTC seniormanager of marketing com-munications. “This year atMATS, our commercialEXCEED program will be upand ready at our booth for atest drive and will be availablefor all dealers to use beginningApril 1.”

For more information, stopby the booth and talk to theYTC representatives.

Booth #14124www.yokohama.com

The Mid-America Trucking Show Daily Saturday, March 29, 2014 31

Yokohama debuts training program

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SOUTH WING

NORTH WINGWEST WINGPA

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OUTDOOR

EXHIBITS

EAST HALL

BOOTH NUMBERS

10000s ....................NORTH WING

20000s........................EAST HALL

30000s ....................SOUTH WING

40000s ..................LOBBY AREAS

60000s ......................WEST WING

70000s ..........................PAVILION

90000s ....................OUTDOOR &RIDE-N-DRIVE

NORTHLOBBY

SOUTHWING ALOBBY

SOUTHWING BLOBBY

Outdoor Exhibitors 90000Allison Transmission 5 99200Bridgestone American Tire Operations Llc 19 90150ExxonMobil Cover 3 90400Fleetguard 17 92500Mack Trucks Inc Cover 4 99225Peterbilt Motor Co Cover 2 91250Volvo Trucks North America Inc 3 91550

Non-Exhibiting PageCRC Industries 21Safety First Sleep Solutions 18

Advertisers’ Index & Exhibit LocatorAdvertiser Page Booth

North Wing Exhibitors 10000Axalta Coating Systems 27 17084Cobra Electronics 23 14152Continental Tire The Americas, LLC 31 18252Denso Products & Services America, Inc. 30 18205Espar Products 10 12064ExxonMobil Cover 3 18160FlowBelow Aero, Inc. 6 11080LCS - Load Covering Solutions Spotlight 16060Luber-Finer 15 17044Maxzone Auto Parts Corp Spotlight 16205Petro Stopping Centers 7 19156Road Gear Truck Equipment, LLC 26 14180VXi Corporation 29 16073

East Hall Exhibitors 20000Alliance Truck Parts - DAIMLER 11 24185Allison Transmission 5 24155, 99200

South Wing Exhibitors 30000Alcoa Wheel Products Front Cover 32385Arrow Truck Sales 20 32455BorgWarner Turbo Systems 12 36290Bridgestone American Tire Operations Llc 19 34415Fleetguard 17 30035-1Great Dane Trailers 1 34075Mack Trucks Inc Cover 4 30245Peterbilt Motor Co Cover 2 30385, 30392Peterson Manufacturing Co 13 32000Trail King 2, Spotlight 34105Volvo Trucks North America Inc 3 32125

Lobby Exhibitors 40000API (American Petroleum Institute) 22 40345Peterbilt Motor Co Cover 2 43025Volvo Trucks North America Inc 3 43055

West Wing Exhibitors 60000A & R Loglistics Spotlight 67028Maxion Wheels 9 65208Spectra Premium Industries 25 68160Towne Air Freight Spotlight 61056VDO RoadLog 15 65213

Pavillion Exhibitors 70000AFV Natural Gas Systems Spotlight 74174Kit Masters 14 74128MIT Automobile LLC. Spotlight 72185Montreal Radiator Spotlight 72136

The latest and most advanced diesel auxiliary powerunit (APU) from Thermo King, the TriPac Evolution,leverages patented load shedding technology thatenables the utilization of a more efficient Tier 4 finalengine without increasing displacement.

Drivers now have complete cab temperature control asthe TriPac Evolution supplies nearly unlimited heating,air conditioning and in-cab power to optimize comfortand allow drivers to rest without idling the tractorengine. The TriPac Evolution provides heat and power tothe driver without running the APU engine, which ishighly efficient and cuts down driver’s fuel costs. By pro-viding power for luxury amenities like microwaves andcell phone chargers, drivers can enjoy the comforts of

home on the road.The new human machine interface (HMI) controller

allows drivers to easily select the desired function ofthe TriPac Evolution system. Since the HMI design issimilar to a regular automotive vehicle, it requiresminimal training — allowing drivers to focus on get-ting some rest. With its comprehensive 22 real-timealarm codes for improved diagnosis of failures, thecontrol system can quickly provide feedback to a tech-nician, should they occur.

The TriPac Evolution features an updated flash-loadable control system and software that can be cus-tomized to enhance the driver’s operating profile.

Booth #18177 www.na.thermoking.com

Thermo King TriPac offers an in-home experience in any long-haul sleeper cab

Doug Lenz, vice presidentof marketing, management& business development

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mid-america trucking show daily, march 29, 2014

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