mid-2017 product update webinar

1

Mid-2017 Product Update Webinar

Agenda

1.) Introduction2.) What We've Accomplished3.) What's Coming Next4.) SearchSpring & You

2

Product Leadership Team

Gareth - CEO, Product Vision

3

Julia - Product UI Designer

Adam - Jr. Product Manager

Introduction

Mid-2017 SearchSpring Product Updates

● Merchandising: Putting retailers in the driver's seat

● Personalization: Present products tailored to shopper’s individual preferences

● Product Recommendations: Increase AOV and Conversion through cross-selling and up-selling

5

● Increase gross margin○ Automatically boost items based on item-level gross margin○ Promote house brands○ Gain pricing leverage with manufacturers/brands by promoting their product○ Attract “Full Price” shoppers by showcasing higher quality brands

● More automation (save time)○ Automate the ordering of products on search, category and brand pages○ Use metrics to continually optimize product placement

■ CTR, conversion, revenue-per-visit, etc○ “Set it and forget it” rules

● Tools for fast fashion and high-turn retailers○ Easier control of in-stock vs out-of-stock items○ Showcase new and in-season items

Intro: Merchandising

6

Intro: Personalization● Create the traditional in-store experience online● Know your customers● Adapt product listings pages and widgets to the shopper● Easier & faster shopping for customers

○ Less clicks to get to product pages○ More engagement at the product level

● Consumers want:○ To be personally greated○ Feel like retailers know them (without being creepy)○ Adapt the online experience to their needs

● Marketers want:○ To richly target consumers with relevant offers (need rich customer profiles)

7

Intro: Product Recommendations

8

● Increases Average Order Value / Margin○ Cross-selling / up-selling○ Associated items, complementary items, similar items.

● Increases Conversion rates○ Item discovery lengthens shopper journey, reduces abandon rates

● Background ○ Provided since 2010○ Intelligently elevated boosting based on associated views and sales

What We've Accomplished

9

Visual Merchandising

10

What We’ve Accomplished:

11

● Easier to import and promote products.● Preview your items before committing.

What We’ve Accomplished

Visual Merchandising - Bulk Import

12

● Allows more precise control over where products are promoted. ● Select any position in a product listing to insert or shuffle items


Visual Merchandising - Placement Cursor

13

● Sets the foundation for boosting rules across all pages○ E.g. Promote in-house brands first, then best sellers

● Set banner content across all pages


Visual Merchandising - Default Campaign

14

● Edit the conditions for when a campaign appears to a shopper


Visual Merchandising - Conditional Trigger Sets

15

Much faster, more powerful, robust, and easier to use

1. Landing Pages2. Promote up to 10,000 products3. Products Toolbox4. IntelliSuggest arrows5. Improved Workflow


Other Visual Merchandising Updates

Product Boosting Rules

16

What We’ve Accomplished:

17

● You create smart rules that dynamically update how your products are promoted● Set up on Merchandising Campaigns or your entire store


Product Boosting Rules (Beta)

18

Powerful and easy to use

● Create groups of products to promote based on matching, non-matching, and number groups

● Preview boost effects in real-time

Example Uses

● Promote brands to increase gross margin and/or conversion● Promote newest items for high turn● Promote most-purchased products for higher conversion



19


What we’ve heard:

● Game changer, allowing merchants to scale merchandising efforts drastically● Especially useful for seasons and occasions● Do more in less time: Merchandise more items across more pages● Spend more time focusing on strategy


“In a word, awesome. We are counting on it for our functionality and can’t afford to have it taken away!"

- Ryan Steinmetz, MidwestBoots

"We were able to have newest products first available for our big trade show"

- Matt Lipstein, Chuck Levins

“It's saved us time and really it's made our site better. Our buying team is trained on it, and we can all contribute to making the site look the best that we can.”

“It's a morale thing, our team is committed to making the site look great, and they no longer have the limitations they had before. It's a big deal.”

- Charlie Goyer, Saint Bernard

Other Projects

20


21

● Login page redesign● Google Analytics in Autocomplete

suggestions● Product Insights beta● Revenue Insights beta● New fields from your feed

automatically added● Background Filters in the

Zero-Results Report● Synonyms Improvements● Improved Search Relevancy● Improved performance of Search

reports


Other Projects

22

● saluki-upgrade.css is still tracked in Git● Set default Data Feed settings to include all custom fields, sku

options, everything (so Express sites generate all fields)● BazaarVoice Doc Filter, NPE● Copy link on search preview integration takes you to Google

Analytics setup● Product Boosting on URLs does not appear to work● Legacy Filters Report - "size" not working correctly in top chart● Express 3dcart setup: should use "thumbnailfile" instead of

"ThumbnailFile"● Data Feed admin config shows for Express and not otherwise● Email Template Type-o● Saluki Migration, Always Force● Visual Merch trigger encoding issue● Boosting on a category doesn't work● Duplicate Regen Processes● Product Import Email - missing site info● Merch same-field triggering● Visual merch removed products missing from GUI● Shopify API returning "Bad Gateway", killing regen● Visual merch boost drag-n-drop bug● Express integration broken on IE● Disable Redirects in Search for AC● Visual merch search campaign w/ redirect missing promotions● Prevent marketing site from taking down the SMC● Field boosting script causes memory leak in elasticsearch● Autocomplete Express integration broken on IE● Category Insights pages have wrong column name ("Search

Query") and remove empty GA columns for category insights● Platform Integration Defaults incorrect● Product Importer - Recs Data● API 500s for malformed request● VM - multiple filter triggers for same field (AND logic) UI issue● Firefox: VM Dragging to position 1 causes error


● VM: Banners not saved with target URL (as link)● Saluki: ExternalFieldsDocument filter should be non-strict● Cannot delete VM banners● Prevent saving if JS parse error in express/angular (AJAX v3

integration code)● Activation: bring req timeout up to op timeout● 3dCart: Ignore hidden options from REST API feeds● Shopify Regen, More Retries● Visual Merch: make the toolboxes toggleable● Boosting rules treats Sales Rank as a discrete value instead of

sortable● NetSuite regen doesn't fail correctly● VM Trigger modal issue● Live Indexing - Overwrites record metaData● Visual Merchandising Improvements● VM Removed Products don't lazy load● IS Dashboard Widget shows OK when there's no IS results● PHP Warning: Legacy Search Endpoint● VM - Campaign compare score bug● Boosting Rule "is not" broken for multi-values● Product Typing: Number Terms; fix "w/Something"● Saluki: exceptions for 500s should include message● SMC cookie domain includes port● SMC: Synonym subtype error message/log● Visual Merchandising Improvements● VM Removed Products "temporarily unavailable"● VM shouldn't show promoted products that don't apply to that

filter● NPE in new experimental indexing logic● ES should stem possessive/plural nouns● Insights conversion incorrectly calculated● Discrete boost on whole number field broken in UI● Bulk Import broken● VM: Double-click to promote breaks after clicking pagination● Promoted items should all say "Stop promoting" instead of

"Remove"● "Chosen" select menu searching does not support '>' symbol

60+ Bugs Squashed

What’s Coming Next

23

● Q3: Boosting Rules● Q3: Personalization● Q3: Other Projects● Q4: Product Recommendations

Mid-2017 Product Roadmap

24

Q3: Product Boosting Rules

25

26

● Beta: Finishing touches● Boosting on Search, Category, and globally● Public release begins soon● Next week: Interface enhancements


Product Boosting Rules

Q3: Personalization

27

Guides shoppers to the products that are best fit for their personal preferences.

● Saves shoppers time● Reduces frustration● Increases customer confidence● Personal trust for shoppers

Resulting in:

● Increased conversion● More loyal / returning shoppers● Accommodates different merchant needs

2828


Personalization

2929


Personalization Prototype

Q3: Other Upcoming Projects

30

313131

● Next week: ○ Smart Facet ordering○ View your products’ field values in Search Preview○ Improved indexing performance

● Beyond: ○ Search Algorithm

■ Easier to Merchandise and set boost rules on search queries■ Faster, more powerful search API

○ Improvements to Synonyms○ Increased reliability with our content delivery network○ Richer Product Recommendations display


Other Upcoming Projects

Q4: Product Recommendations

32

3333


What are the most important features of product recommendations?

Product Recommendations - Survey Results

Insights

Email

Merchan

dising

Widgets

Targeti

ng

Personali

zed

Non-Pro

duct Conten

t

Custom D

esigns

3434


How much control would you like over the products that show up in recommendations?

Product Recommendations - Survey Results

Automated Manual

Partial Automation

● Potential projects:○ Merchandising Control for Recommendations○ Performance Insights○ Recommendations Emails○ Flexible Product widgets○ Configurable Suggestions for Cross-selling○ Device targeting○ Personalized based on shopper needs

3535


Product Recommendations

SearchSpring & You

36

Lend Your Voice: Community Feedback

37

help.searchspring.com

38

● Exclusive early access to groundbreaking new features● Your voice directly influences how we create our product● Next beta: Personalization

Join the beta program: [email protected]

Get Involved: Beta Program

Thank you.

Email me at:[email protected]

39

mid-2017 product update webinar

Retail