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Microsite Content SharingWith Boulder Logic Published Pages™

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Why Customer References?

Reference from the provider's customers

Provider web sites

Sales presentations

Work-releated communities

Brochures & marketing literature

Press publications

Direct mail (printer/mailed)

5.46

5.16

5.11

5.09

4.88

4.87

4.7

4.46

4.35

4.25

4.23

4.05

3.63

n=902 Source: Gartner: August 2010 “How to Manage a Customer Reference Program”In response to How effective are these marketing activities in influencing your preference to purchase from one type of IT provider over another? (1=Not at all effective, 7=Extremely effective)

2012 Boulder Logic Customer Survey: Top 10% of sales reps use customer references on

average twice as often as the rest Early, proactive use of customer references makes

salespeople appear assured, confident, consultative

Late, reactive use of customer references can make the company appear unprepared, defensive and ultimately will lead to sales cycle delays

Why Customer References?

Introduction to Boulder Logic Published Pages™

Boulder Logic Published Pages™ makes it simple for salespeople to proactively deliver customer reference marketing content on personalized microsites that track when a prospect visit and/or shares.

Sales select artifacts and a personal message for their prospect from the reference search

The prospect receives a private URL via email or in an RFP response

Boulder Logic tracks prospect visitor and notifies Sales to follow up

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2

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1. Easily find the right reference material A single search returns all matching customers and at the same time highlights content

matching the desired criteria.

2. Quickly customize content that is instantly tracked Salespeople are able to pick their own combination of materials that best fit their

opportunity. They are notified when visitors access the content so they can respond quickly.

 

3. Create a professional first impression Salespeople can personalize branded templates while maintaining a consistent

corporate look and feel.

 

4. Reserve the use of live references for the most important deals The use of existing content is encouraged to reduce the number of times live customer

activity is used. This way, salespeople can save critical live interactions for when they are needed most.

 

5. Measure the results Pages and content distributed can be easily tracked to better understand their impact

and improve results.

Why Published Pages?

Microsite Design Adjusts to Mobile Devices Automatically

The page is immediately available on the web. Imagine with your own

branding!

Recent Page Template Examples

DEAR MASON,

THANK YOU FOR TAKING THE TIME TO REVIEW THESE CASE STUDIES THAT I SELECTED FOR YOU.

I BELIEVE YOU’LL FIND THEM TO BE A VERY CLOSE MATCH TO WHAT YOU ARE TRYING TO ACCOMPLISH AT CAMBIRA.

PLEASE LET ME KNOW IF YOU NEED ANY FURTHER ASSISTANCE.

SINCERELY,

DENISE ST, DENISIRON MOUNTAIN SALES555 – 555 – 5555DENISE.STDENIS@IRONMOUNTAIN.COM

SOLUTION EXAMPLES FOR CAMBIRA CUSTOMER STORIES SELECTED EXCLUSIVELY BY DENISE ST. DENIS PREPARED DECEMBER, 28 2011 - AVAILABLE UNTIL JANUARY 31, 2012

For answers to your questions, contact your Boulder Logic account manager, or call

800.715.1910

You can also email info@boulderlogic.com

Questions, contact us!