microsave's focus groups and pra tools
TRANSCRIPT
MicroSave’s
Focus Groups and PRA Tools
MicroSave Market-led solutions for financial services
MicroSave
Market Research for MicroFinance
• Focus Group Discussion
• Participatory Rapid Appraisal Tools
• Seasonality Analyses
• Lifecycle Analysis
• Product Attribute Ranking
• Wealth Ranking
• Cash Mobility Mapping
• Financial Sector Trend Analysis
Market Research & Product
Development Process Overview
Qualitative
Research:
FGD/PRA
Concept
Development
Qualitative
Research
Plan
Refine the
Concept into
a Prototype
Research
Issue
Quantitative
Research:
Prototype
Testing
Product
Ready for
Pilot-test
Understanding clients’ needs
Refining/Testing the product prototype
Costing &
Pricing
Risk
Analysis &
Process
Mapping
Focus Groups Depend on the Moderator
Focusing on the Issues
… and is fun too!!!
Example PRA Tools
Seasonality Analysis
Seasonality Analysis
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J an F eb M ar A pr M ay J un Ju l A ug S ep O c t N ov D ec
M o n t h s (J an 98 t o D e c 199 8)
Le
ve
l
Inc o m e.
E x pen ditu r e .
S av in gs .
C re d it /L oa ns.
S c hoo l fe e s
E a ste r
S c hoo l fe e s
Ch ri stm a s
Life-Cycle Analysis
Life-Cycle Analysis
Death of
Spouse
Establish HH
Birth 1st Child
Children in Primary School
Children in Secondary School
Pro longed Illness
Retirement
Death of Parents
Looking after ageing Parents
Children's M arriage
M arriage
Tertiary Education
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Life Cycle Events
Fin
anc
ial P
res
sure
Product Attribute Ranking
Uses and Options for the
MicroSave
Market Research for MicroFinance
• Market Research - for product development or “refinement”
• Analysis of vulnerability/risk/opportunities and how clients use financial services
• Analysis of financial landscape - informal/formal
• Analysis of drop-outs and delinquency problems
• Evaluation/monitoring of pilot –tests and rollouts
• Impact assessment
• Customer/agent satisfaction analysis
• Fraud/rent-seeking identification
• Brand/market position analysis
• … and many others
FGD & PRA:
Many Uses in Many Settings
MicroSave Market-led solutions for financial services
B-52 Kapoorthala Crossing, Mahanagar,
Lucknow, Uttar Pradesh - 226006, India
Email: [email protected]
Website: http://www.MicroSave.net