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INTERNATIONAL

 www.b2binternational.com

INTERNATIONAL

INTERNATIONAL

Using Online Focus Groups

 As A Business-to-Business

Research Technique

A White Paper On

 The Future For Online Focus Groups With worldwide expenditure on online research predicted to almost treble over the

next 3 years, the future would appear to be bright for most online techniques. The

strides that have been made in speed and sophistication of technology are certainly 

important factors in making online focus groups look like a really viable qualitative

 technique, and these trends will surely continue.

The key to what we believe will be the rise of online focus groups over the next 3

years is however not technological development per se; rather it is agencies’

increasing belief in the technology, and most importantly of all the confidence with

which business people of all types use the Internet and associated technologies.

For more details, please contact Matthew Harrison onmatthewh@b2binternational.com or call to speak to him

on +44 (0) 161 440 6000

business 2 business market research specialists

B2B international limited. bramhall house, 14 ack lane east, bramhall,stockport, cheshire, england. sk72by

tel: +44(0)161 440 6000 fax: +44(0)161 440 6006e-mail: info@b2binternational.com registered in england: 3232238

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